Familia Torres Corporate Video
Familia Torres
Familia Torres wanted to update the video shown to over 80,000 visitors to their Pacs del Penedès winery before they embark on their tour. It needed to reflect the brand’s modern pillars and project an image focused on the earth, consumers, and the winery's ability to unite tradition with innovation. This allowed audiences to discover the contemporary spirit behind one of the world’s most historic wine families.
Heritage reframed for today
By filming across Spain, Chile, and California and including five generations of the family, we brought to life the true essence of Familia Torres: a profound connection to the land and an uncompromising commitment to quality. This approach helped differentiate the brand by demonstrating that its strength lies not only in heritage, but in its global presence and forward-looking vision. The 14-minute film is screened in multiple languages in the Penedès micro-cinema, creating a powerful prelude to the visitor experience.