Client |
VSPT Wine Group |
Capabilities |
Brand Video |
Graffigna’s bottle has a memorable typeset-style red G on its label, for the name of its wine and its namesake, Santiago Graffigna who founded the winery 150 years ago. The G becomes the protagonist of the new campaign, as the “character“ to which the campaign refers, using the character to refer to the typographic G on the label and as the beginning letter for characteristics that typify the people who drink the wine, such as genius, geniuneness and glory. Character is also understood, in a play on words to mean to have a vivacious personality. DAf brought these interpretations together with with the creative phrase “Show your character.“
There’s one character that always stands out
And it begins with a G
It’s the genius of those who create their own roots
The genuineness of showing your true essence
And the glory that comes from overcoming obstacles
This is Graffigna, a wine of quality
For those with true character
Graffigna, show your character