Client |
J.T. Meleck Distillers |
Capabilities |
Packaging Design |
This project presented the chance to work on a strong strategy for the brand, while also developing its creative direction from scratch. DAf traveled to Louisiana to meet the Frugés and discover the nuances of their family farm’s 150-year history. By visiting the farm and conducting an extensive interview process with Mike, DAf had a solid basis to build his new brand to reflect both him and his family history. It was clear that the brand DNA would be a fusion of two elements: the Frugé’s family heritage and the importance of rice and crawfish farming for their family and for Louisiana.