Awards & Claims Campaign

Challenge

When Pernod Ricard Winemakers (PRW) Australia was looking for an expert wine agency to help with a specialist Jacob’s Creek campaign, they came to DAf. The challenge was to educate consumers about the value of wine awards, while remaining true to the essence of their impactful “Made By” master brand campaign.

As one of the most awarded wine brands in the world, Jacob’s Creek found that consumers around the world didn’t necessarily understand how that reflected quality. As a global campaign, DAf needed to create a visual solution for both the Reserve and Classic ranges, focusing in particular on four key markets: Australia, the UK, the US and China.

DAf was also asked to develop a global toolkit comprising: digital banners, video content, PoS material and key visuals for download and use by global markets.

For the Classic range, photography of a genuine Jacob´s Creek vineyard taken by DAf on location was the focus. The authentic images gave the campaign a true sense of place, using the vineyard posts with their unique numbering system to reflect the campaigns macro claims of: “Over 8,000 awards and counting” and “One of the World’s Most Admired Wine Brands.”

Client Testimonial

“This campaign was about building credentials for the brand and they really understand fine wine. They are extremely creative and never lose energy. Just when you think you can’t push it any further they just keep pushing and come up with something even more creative.

They are always available and quick (but thorough). And they know how to meet a deadline (in fact they are always keeping me in line on this). Lastly, working with them is simply easy… Nothing is an issue, no matter what the challenge is.”