Client |
Pernod Ricard Winemakers |
Capabilities |
POS |
With such a complex topic as awards and claims messaging, and a whole variety of markets to consider, DAf began the project with an exhaustive strategic overview. It was through this that we were able to identify a variety of creative routes to explore, while ensuring that they would be of strategic value to the brand.
With strict regulations around awards and claims messaging in different markets, DAf’s challenge was to create a visual language that would be easily understood without showing images such as medals.The answer for the more premium Reserve range, was a collection of awards presented through bottle tops, each stamped with the golden Jacob’s Creek logo. This sea of metaphorical awards was a backdrop to the varying SKUs, using a luxurious visual language to transmit the idea of quality.