iPad App

Challenge

Jacob’s Creek’s brand ambition is to be the leading premium wine in the world. Drawing on 160 years of winemaking heritage, it has stayed true to its values, beliefs and passion for making great quality wines. The challenge was to find an interactive way of immersing wine lovers in the brand’s rich history; to tell the story of Jacob’s Creek’s true origin, whilst at the same time introducing wine consumers to its new logo design.

Creative Process

Taking into account the brand’s strong pillars, DAf responded with a creative proposal for the development of a campaign that would establish the ‘Always Stay True’ positioning. We crafted a brand video and interactive iPad app to express the synergy between Jacob’s Creek’s brand values and the personal values of its target consumer.

Interactive iPad App

DAf developed an interactive iPad app to further share Jacob’s Creek’s story of origin. Through touch screen technology, we invited the target audience to learn about the brand, the vineyards and the wines. One of the challenges was to offer an all-round experience for interested users, which is why some sections relate to brand history and other sections focus on the brand’s collection of wines.

Target

Sales force and distributors of Jacob’s Creek across the globe.