VSPT Wine Group
La Celia has an authentic and memorable origin story; telling how its founder, Eugenio Bustos, traded his finest horse for Malbec vines, becoming the first to plant the variety in the Uco Valley. The horse is of such significance to La Celia’s story, that it forms the brand’s logo.
DAf wanted to show the relationship between the horse and the vines, capturing the poignancy of the tale, while also making it relevant to today’s consumers.
The tagline “Unbridled Excellence” nods to the brand’s equestrian history while also underpinning its vision — to set standards of excellence in its winemaking.