Spain – Bodegas Montecillo

The Pulse of Time

Challenge

Having reached the milestone of their 150th anniversary, Bodegas Montecillo required a new campaign to premiumize their brand and explain their winery’s background, without relying on overly traditional creative codes. DAf was approached to create the concept behind this campaign and communicate the authentic history and savoir-faire of Rioja’s third-oldest winery through a brand film, key visuals for the main SKUs and photography for social media.
Client
Bodegas Montecillo
Capabilities
Video

Key Visual

Photography
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Solution

150 years after their founding on the very same Rioja lands, one thing is clear to the team at Bodegas Montecillo: the passage of time is intimately connected to winemaking, both in terms of the growth of a winery and in terms of the creation and cellaring of each bottle. However, for Bodegas Montecillo, time’s passing is a cause for celebration rather than nostalgia. Through the claim “The Pulse of Time”, the winery shows how the beat of time inextricably connects the winery to its past and to its work, with optimism for the future.

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Brand Film

The video shows us luscious scenes of Rioja and featuring the brand’s Chief Winemaker, a beat builds throughout the brand film, beginning in a heartbeat and supported by the visual of a metronome, symbolizing the passing of time and work of the team.

Key Visual

Key Visuals highlighted the winery’s four main SKUs and their revitalized brand color. The metronome’s hand marks time, displaying the winery’s key dates in gold.
Key Visual
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Photography

We shot in studio and on location at the winery, developing a suite of assets that showed Bodegas Montecillo’s portfolio in a newer, more modern light, accompanied by geographic shapes, natural architecture and shadows.
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The Pulse of Time.