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Osborne
Packaging Design, Key Visual, Brand Book
When the Spanish wine and spirits company Osborne added whisky Doble·V to their portfolio, they needed to reposition the brand to capture mid-Millennial whisky consumers who would already be familiar with Scotch, but not Spanish whisky. They asked DAf to create a range of assets to this end, including a brand manifesto, claim, new packaging design, key visuals, social media content and a brand book.
We updated Doble·V’s packaging to present a cleaner, more modern design featuring the iconized “W”. For the KVs, to create something fresh and attractive, we showcased the unencumbered, highly sociable attitude of the consumer. This affable jokester lives life intensely, and his attitude, summarized in the tagline “Vive al Doble,” was the perfect springboard for showing the double key visuals where the jokester lives life to the fullest. We made the distinctly warm red tones of Doble·V’s the star and updated and streamlined their iconic W (said “doble-v” in Spanish) to create transparent, uncomplicated messages.
Departing from known codes can open a whole new territory, even for a classic spirit.
João Portugal Ramos
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
