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Odfjell
Packaging Design, Portfolio Strategy
Odfjell Vineyards asked DAf to redesign packaging for three of its wines to give them a more premium feel, followed by a second request to redesign the Capítulo line with a sleek update that would align with the previous work.
We drew from nature and used metallic colors to create individual personalities for each wine while maintaining a cohesive brand style for the first three wines. For the second project, DAf provided a brand architecture strategy to define the best approach for this and future packaging updates, then refreshed the look of these wines with labels focused on maritime-inspired graphic elements and fresh, calm colors.
To provide cohesive design, strategy and an understanding of context offer a necessary foundation from which streamlined visuals flow.
Ritmo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
