Client |
Grupo Osborne |
Capabilities |
Brand Strategy |
Keeping in mind the fact that this brand is a classic, we helped to develop a new creative identity for the Spanish and export markets, that includes storytelling and a video that expresses that this brandy is the pinnacle of luxury in the world of brandies. In Spanish the creative campaign hinges on the expression “Como siempre, como nunca”, which in English we render “Brandy, as never seen before.” This shift will appeal to local and international brandy consumers who value the storied history of the brandy and on a quest for new, enriching experiences.