Client |
Pernod Ricard Winemakers |
Capabilities |
Key Visuals |
PRW had a strong storytelling about the British aristocrat who went rogue in Australia, but DAf needed to create a concept to best present the storytelling visually to consumers. The target market was defined as culture seekers who have an adventurous spirit and interest in wine.
DAf worked with the concept “my strength is within” to create a series of fantasy-laden images using strong colors to highlight the rugged Australian lands and using key elements to recreate the three chapters of Wyndham´s adventure: his journey to Australia, his battle to survive in harsh conditions and his labor to tame the land and grow grapes. Playing on the first-person brand name, DAf made the bottle the protagonist of the visuals, representing George himself, his fortitude was shown as strength, with the power of the bottle causing the surface it was placed on to buckle.