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Seña
Photography, Social Media Management, Video
This Chilean wine brand asked DAf to craft a digital media strategy for Seña, an iconic luxury wine, leaving behind known opulence signifiers such as price, scarcity, lineage and history.
We arrived at two different profiles, the Collector and the Bon Vivant, and developed photography and video for social media using a palette of white, earth tones and the winery’s signature blue, borrowing codes from Ikebana and combining smooth and rugged textures to create fantasy and luxe lifestyle shots.
Abandon traditional codes in favor of innovation.
Casillero del Diablo
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
