Uxmal – Destiny brought us together
Argentina’s Bodegas Esmeralda came to DAf with a challenge: To create a lifestyle campaign for their brand Uxmal, including brand video and photography, to be filmed in a multicultural location that would subtly evoke wanderlust alongside old Buenos Aires.
Working with the claim “Destiny brought us together”, DAf traveled to Barcelona to capture the story of two travelers to the city, whose separate lives were brought together by a chance encounter. The film was edited using a split panel effect, in which we see each individual story developing, until the point at which the characters meet.
Filmed on location in the neighborhood of El Born and accompanied by original music composed for the campaign, Barcelona’s ultra-recognizable city streets and terraces are the main stars of the brand video, filmed at a time of year when the light and colors of this iconic destination mesmerize.
A wide range of photographic assets were also created during filming, to be used by the brand principally on social media.
BEHIND THE SCENES
One of the world’s most iconic cities, Barcelona is the perfect backdrop for the story of a chance encounter.
This was an exciting chance for our offices in Santiago and Barcelona to unite on a common project and collaborate in campaign creation.