Spain – Anís del Mono

Where Memories Are Made

Challenge

As an iconic brand of Anís, a digestif often taken after meals and incorporated in pastries, Anís del Mono is a beloved part of everyday and specifically Christmas tradition in Spain. Its faceted bottle, which is styled after an elegant perfume bottle is also used as a style of percussive instrument to accompany songs at Christmastime.

The brand approached DAf to celebrate 150 years of Anís del Mono, produced in Badalona, Catalonia. They call back to the persevering tradition of the liquor, whose formulation and production have not changed in 150 years. Using their newly-designed label to celebrate this long-lasting tradition, we developed stills for social media, a key visual as well as a brand video in 60”, 30” and 15” formats as well as capsule videos for use on different social media platforms.
Client
Grupo Osborne
Capabilities
Brand Video

Key Visual

Social Media Content
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Solution

Anís del Mono occupies an important place in Spanish tradition, and has many unique elements to its branding, from the stylized faceted bottle, to its namesake monkey, and even the misspelling of a word on its classic label. We are called back to the unchanged history of the spirit as something that brings nostalgia and that has deep roots that transport us back to our past, even as they distill into our present.
DAf wanted to show that though the liquor dates back 150 years, it continues as a strong force that tells not just the story of the liquor, but brings back strong memories for those who drink it.
The tagline “La Fábrica de Memorias” or “Where Memories Are Made” encapsulates the past and present quality of the spirit, which harkens to tradition, but lives on until today.

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Brand Video

The brand film opens with a stained glass window with the liquor’s namesake monkey on it, which is located in the distillery. It then shows hands leafing through a ledger with the word Badalona printed at the top of the page. DAf constructed a small scale old-fashioned movie theater in the distillery to join together the nostalgic feeling of watching an old school movie with the essence of the liquor. The reel to reel projector projects over parts of the still before showing the distillation of the liquid itself. As the faceted bottles roll past, the trilling sound that the bottle makes when played as an instrument is heard, and the voice over is told from the perspective of the liquor itself.

Key Visual

The key visual is an image of the bottle with the redesigned label, in front of the stained glass window, giving an ethereal yet traditional look, with touches of copper in allusion to the stills used to distill the liquor. A sprig of flowering anise completes the visual with the words “Fábrica de Memorias” and a text recalling founder Vicente Bosch below.
Key Visual

Social Media

DAf developed a series of stills for use on social media, showing the bottles, still, liquid and the projections of historic photos over the stills. We also developed short capsules for Facebook, Instagram feed and stories. These 15” videos show the rolling bottle with the melodic sound it produces when played, the liquid being distilled as well as a reel-to-reel film being shown. The voice over is in first person, as though the liquor itself is speaking.
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La Fábrica de Memorias / Where Memories Are Made

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