Client |
Viña Concha y Toro |
Capabilities |
Video |
The US has many traditions, holidays and special dates throughout the calendar year, which are culturally linked to spending time with family and friends. With this in mind, Frontera wanted to position their 1.5-liter range, with its generous quantity perfect for sharing, as the ideal wine for celebration. Because celebrations are often associated with cocktails, DAf looked to the versatility of Frontera’s flavor to match each variety to seasonal tastes.