Client |
Compañía Pisquera de Chile |
Capabilities |
Key Visual |
DAf developed a key visual in keeping with putting the local botanicals of the gin, as well as nature front and center We also filmed three short videos to showcase instances of relaxation and connection with the local environment to appeal to the target audience in three key areas, product, origin and botanicals. Lastly, to appeal to the somewhat iconoclastic target audience, who are not moved by traditional advertising, we started an influencer campaign to come to them where they are, on social media. The claim La Esencia de Nuestra Origen/The Essence of Our Origin was central to all three campaign elements.