Website 2021

Challenge

Viña Concha y Toro, a long-time DAf client came to us to reimagine the website for their brand of Casillero del Diablo, which is a globally-recognized premium wine brand. Their website was 8 years old and given the changes that have taken place in the intervening years, rather than refresh it, it was decided that we would redesign it from the bottom up, to design a user-friendly platform that allowed space for the user experience, the legend of the devil that protects the wine cellar, and of course, the wine. It was of utmost importance to the client that we keep the legend of the devil that kept the wines in the cellar safe front and center, while providing a unique user experience, all the while while not losing focus on the wine itself.

Website

With clean lines, and keeping the user experience in mind, the website showcases the legend of the past into iterations of today, their many lines of wines, giving each one a clean, upscale look that is distinct from all the other lines, essentially communicating the personality of each one through rich textures, carefully selected props and showing off the wine to full advantage.

The wines become the focal point of the website, making it easy for consumers to learn about them, including their origins, soils, climate, tasting notes and pairing ideas, as well as awards they have won.

The site also opens a portal for clients to book tours and has a virtual tour as well. In addition to being rich in visual content and video, the website is also location-specific, linking out to e-commerce options available for the country from which the consumer is viewing the site.

Photography

The rich photography touches on the important codes of orderliness and pristine environments for wine drinking, essentially a place where everything combines beautifully. We explore the textures associated with each of the wine lines to evoke an inviting instance for enjoying the wine.