Spain – Osborne

Osborne 250th Anniversary

Challenge

Spanish powerhouse Osborne contacted DAf to develop the corporate campaign for the group, which celebrates its 250th anniversary this year. With two and a half centuries of experience, they wanted to highlight the company’s pillars while showing the products both as they are produced and also enjoyed. They requested a brand video and shorts, with an eye towards consumers, the client, importers and institutions and claiming Osborne’s position as ambassador of Spanish gastronomy.
Client
Grupo Osborne
Capabilities
Video

Social Media

Photography
Full Width Pic
Full Width Pic

Solution

Because Osborne sought to bring to top of mind their main products, which are Sherry (Vinos de Jerez), Montecillo, Carlos I, Nordés, Cinco Jotas and Riofrío, we crafted a video and key visual to allow us to show both the history of how these products are made and also how they are enjoyed, keeping in mind the company’s pillars, of mastery, Spanish culture, contemporary vision, legacy and the future. We showcased both tradition and modern day, making sure that pairing the liquids with sumptuous Spanish-crafted food products is front and center.

Full Width Pic

Brand Video

The brand video begins with nostalgic shots in the barrel room and through the archives before focusing on the different products both as they are produced, swirled, and then later enjoyed in a series of linked vignettes where the liquids are each poured, served as cocktails, paired with high-end gastronomy and enjoyed in different social situations, culminating in a final scene where all of the products come together at a table, where people are seen enjoying them with the people they love most. We also made shorter edits featuring each of the five main products with voiceovers in Spanish, German, English and Chinese.
Full Width Pic
Full Width Pic

Photography

We shot on location in the cellars to transmit Osborne’s long history and also included a few contemporary shots of a bartender at a hip bar pouring a cocktail, and a casual group of friends enjoying cocktails and appetizers.
Full Width Pic
Full Width Pic

Transforming the authentic
into a great story.