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Bacardi |
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Key Visual |
Capitalizing on the word -OFF which ends their brand name, DAf developed up a claim that talks about getting offline, turning off work and other responsibilities, all while turning on the nightlife. Using the claim “Apaga la rutina, Prende la noche,” (Turn off your routine, turn on the night,” we sought to place Eristoff at top of mind for these consumers, encouraging them, post-pandemic to get together in person and enjoy Eristoff in person, with friends. The campaign was run on billboards, in the metro and on bus shelters, and a 30-second radio spot suggested that consumers turn off errands and household chores and work, to turn on their night.