Client |
VSPT Wine Group |
Capabilities |
BRAND VIDEO |
The concept is centered on an interpretation of the brand name, and explored the brand philosophy that “9 lives are better than one.” To do this, DAf created 9 different characters—fantastical, enigmatic and mesmerizing—based on 9 distinct lives; each a life to be lived and celebrated by the consumer.
Totally disruptive and distinct in the industry, the campaign has a strong digital focus—an opportunity to invite the consumer into an immersive experience with the brand.