Don Melchor – Experience
DAf was honoured to be involved in the creation of the Don Melchor Experience: a captivating, sensorial wine-tasting installation from Chile’s first Icon wine producers.
The challenge for DAf was clear: to conceptualize and produce cohesive yet artistic content to bring to life the exacting work of long-standing winemaker Enrique Tirado and highlight just what goes into making the ultra premium, multi award-winning Don Melchor wines.
DAf’s creative and production teams devised an artistic solution that would elegantly profile the natural surroundings and core elements vital to the production of premium wine – while hinting at the winemaker’s thought process when crafting his blends.
The solution was an experience that would visually awaken the senses of those visiting the Don Melchor Experience and perfectly complement the physical wine-tasting experience given by Enrique Tirado himself.
The dual screen video formats, showing different perspectives of the same scene, and bespoke lighting transitions – also directed by DAf – contribute to an intimate atmosphere within the Experience room.
The result effortlessly connects wine enthusiasts with the wine-maker’s philosophy and provides a truly unforgettable experience.