Organic Vineyards

Challenge

Emiliana is an organic and biodynamic winery that truly commits to its winemaking philosophy. In harmony with nature is this winery’s foundation. It was the central concept that Emiliana wanted to communicate in just one Key Visual. People, animals and nature, all living together in harmony.

Creative Process

Adobe, Novas, Signos de Origen and Coyam. Each of Emiliana’s wines has a very distinctive style, but each one needed to be clearly represented in the same Key Visual. It became apparent that a natural setting, amidst Emiliana’s vineyards, would be vital to the successful execution of the winery’s corporate image.

Key Visual

Adobe, Novas, Signos de Origen and Coyam. Each of Emiliana’s wines has a very distinctive style, but each one needed to be clearly represented in the same Key Visual. It became apparent that a natural setting, amidst Emiliana’s vineyards, would be vital to the successful execution of the winery’s corporate image.

Target

Millennial consumers new to the wine industry, with a particular emphasis on the US and Europe. Consumers who are open to new products, environmentally and socially conscious, interested in “cool” brands with attitude.