Client |
Bacardi |
Capabilities |
Key Visual |
DAf worked on a strategy to enhance the brand’s uniquely sweet flavor, as unlike other vodka products, which are commonly floral and fresh, Eristoff Gold is temptingly sweet and strikingly candy-like.
Creative explorations worked to expand this intriguing candy world, infusing pop-art styles with caramel textures. Eventually, the design team focused on a deep swirling caramel pattern, creating a mesmerizing background for the key visual.