Client |
Viña San Pedro |
Capabilities |
Brand Purpose |
DAf developed a brand manifesto to fluidly connect the pillars of flavor and diversity. While previously, flavor was used to describe the wine’s portfolio, in this campaign it is updated as being inherent to the consumer. The tagline “Embrace Your Flavor” is directly linked to GatoNegro’s positivity and inclusiveness, underpinned by the brand video’s message encouraging consumers to “love your flavor, be proud of it, share it with the world.” The campaign is uplifting and feel-good, 100% aligned with brand’s upbeat character.