Client |
Casillero del Diablo |
Capabilities |
Key Visual |
Building on Casillero del Diablo’s continuing campaigns for Manchester’s die hard fans to win the chance to play where their own favorites have played and to feel a part of the story, we built upon the previous campaigns’ use of the word legend. Using the tagline “The Way to Be a Legend,” we also leveraged the design of the pitch itself as a design element, extending the letters out to resemble the goal line, halfway line and touchlines of the playing field. These represent the path one takes to get to the stadium.