Chile – Viña del Pedregal

Four Chapters

Challenge

Viña Del Pedregal came to DAf with a clear need: To create brand videos for their four wine ranges. The challenge was to establish an aesthetic that would unify the videos and converse across the board with the ranges’ different visual identities.
Client
Viña del Pedregal
Capabilities
Brand Videos

Photography
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Solution

The four ranges — Aves del Sur, Kidia, G7 and Carta Vieja — were filmed in a cinematographic style, employing the use of an opening credits feature typical of film and TV, through which to speak of the wines’ qualities.

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Brand Videos

Shot with robotic arms to allow for extreme precision when capturing details, DAf filmed each range in-studio alongside the elements that represented them: Aves del Sur, feathers of birds from Chile; Kidia, delicate orchids; G7, rings of wood in a nesting doll position; and Carta Vieja, sumptuous hand-written letters.

Photography

Each element represents the essence of its range: The feathers evoke the wines’ Chilean origin, while the orchids stand for the freshness and delicacy of the Kidia range. The rings of wood represent the family’s seven generations, and the letters, the wisdom passed down through written communication from father to child.
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Storyboard

With such a high degree of exactitude needed to film the videos, the pre-production process was very calculated. Highly accurate storyboards were created, to show what would be achieved during the shoot.
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Making Of

Supported by DAf worked with a highly-skilled team to capture each product and element in the studio.
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