A Twist on Italian Tradition

Challenge

One of the largest producers and marketers of wine and spirits in the US, Constellation Brands needed a launch video for their newest member, Ruffino Sparkling Rosé. Having worked with DAf in the past, they came to us in search of a creative twist on Italian tradition.

Brand Video

Visuals were inspired by the qualities of this sparkling rosé. Using bottle and bubbles, DAf’s creative team was able to communicate the idea that Ruffino Sparkling Rosé is a sparkling that can be paired with a variety of meals.

A creative twist on Italian tradition, we began by pairing the product with modern Italian cuisine: prosciutto-wrapped melon, oysters on the half shell, grilled octopus, fig and parmesan salad, and delicious desserts.

Italian chic influenced artistic direction: elegant grey marble, champagne flutes that reflected Ruffino’s shield and a color palette based on the brand’s use of silver, gold, burgundy and rosé. Heavy in content, it was essential to incorporate the use of quick edits and a fast-paced sound score to create a brand video that was as energetic as the lively new sparkling it was showcasing.

Target

This video was principally used to appeal to Ruffino wine consumers in the USA who might be interested in opting for rosé.