A Winegrowing Legacy

Challenge

Family, Spanish roots and more than 140 years of winemaking experience; the three pillars that have sustained Torres’ winegrowing legacy since 1870. The challenge was to find a succinct way of wielding the narrative power of Torres’ heritage to craft a timeless, global print campaign that would cultivate trust between consumer and brand.

Print

We were able to safeguard Torres’ long history of winegrowing in Penedés, Spain, through a sensitive family portrait in a monochrome palette, delicately bathed in a violet hue. The presence of large oak barrels alongside modern winetasting tools centers the brand neatly in the present, whilst emphasizing its unbreakable connection to the past. A range of generations featured in the portrait is what reinforces the strength of Torres’ legacy; a wine that will “remain long beyond one man’s existence.”

Target

Specialist wine magazines, including Wine Spectator. This campaign was directed towards consumers already aware of the Torres brand and its long trajectory within the wine industry.