Moët Hennessy

USA – Moët Hennessy

Holograms

Challenge

DAf seeks to tell brand stories that consider the latest technological developments to engage consumers at every level, appropriate.
So, when LVMH’s subsidiary Moët Hennessy requested holographic-like visuals for showroom displays, DAf set to work to create immersive and compelling visual animations to bring to life products from their brands Hennessy, Belvedere, and Chandon.
Client
Moët Hennessy
Capabilities
Hologram
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Hennessy

Hennessy’s latest Odyssey campaign is a visual exploration of the cognac’s unique and bold flavors. DAf wanted to create a hologram animation in line with the explosive effect of the campaign, maximizing its immersive potential.

The holographic animation was created to stress the vibrancy of the liquor’s distinct, impacting flavors. Taking cues from the Odyssey commercial, the hologram was based on three integral elements of the Hennessy flavor, “Rising Heat”, “Spicy Edge” and “Infinite Echo”.
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“Rising Heat,” positioned the iconic Hennessy X.O bottle as if it were emanating flames from its core, reflecting the fiery taste of the cognac. “Spicy Edge” combined a striking array of neon pinks and yellow, the vibrancy of the colors dazzling, capturing the taste of the liquor on the tongue. Finally, “Infinite Echo,” fades into a black background, the contrast from colorful to darkness serving to emphasize the bottle’s iconic shape and gratifying effect on the consumer, lasting long after the initial sip.

DAf also developed an additional hologram illusion with compelling 3D effect, showing separate drops of liquids that join together to form the shape of the distinctive Hennessy bottle.
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Belvedere

Belvedere sought a hologram-like animation to convey the delicate differences that define the two vodkas in their Single Estate Rye Series, highlighting the distinct terroirs of which the vodkas are produced: The Smogóry Forest and Lake Bartężek.

DAf projected a map of Poland which highlighted the two regions of the respective vodkas. The animation first zooms into Bartężek, in the north of Poland, where the blue Belvedere bottle is shown rising out of icy lake waters. The animation then moves to the wooded Smogóry area in the east of Poland, where Belvedere’s black bottle emerges out of the dense forest.

Chandon

Sparkling wine brand Chandon wanted an animation which focused on its expansive global presence, while also showcasing its history.

DAf developed an animation of a globe that highlights regions around the world where Chandon holds wineries. A shooting star, suggestive of the brand’s starry emblem, guides the animation as it spins around the globe.

Sparks then fuse together to create the bottle of Chandon, which appears alongside fireworks, to reflect the celebratory occasion for its sparkling wines as well as the brand’s celebrated legacy.

Hologram Compilation

Holographic-like visuals for Moët Hennessy brands.

October 13, 2020

Veuve du Vernay

France – Veuve du Vernay

Packaging

Challenge

French wine house Patriarche came to DAf for an updated packaging design to boost sales of its sparkling wine brand Veuve du Vernay in the US.

The idea was to give the sparkling wine a more contemporary feel, celebrating the brand’s French essence without relying on the traditional visual cues associated with the country.
Client
Patriarche
Capabilities
Packaging
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Solution

DAf approached this packaging challenge by revisiting the brand storytelling and creating an updated version centered on celebrating the essence of the modern French woman. The idea was to represent contemporary France as something that can be shared through Veuve du Vernay.

DAf designed a sleeve incorporating the ideas behind the storytelling in a simple, elegant, premium design. The effervescence and energy of the mysterious French woman featured in the brand storytelling was the inspiration for the design. Using these themes and the letter “V,” a sleek black sleeve was created, with golden “V,” letters that wrapped around the bottle, emanating from a central point and expanding out to represent energy. Within these golden rays, small versions of the letter “V,” were dotted around the bottle, a playful glint of gold against the rich black backdrop.

The result is a sophisticated, minimalist design that reflects the verve of this French brand without resorting to clichéd images and visual cues.

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Result

The client was delighted with these novel bottle sleeves that give traditional Veuve du Vernay a contemporary twist. They now appear in stores across the US.

Contemporary, sophisticated French packaging

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October 19, 2020

Life Can Be Perfect

France – Bollinger

Life Can Be Perfect

Challenge

France’s Bollinger has crafted prestigious champagnes with character, distinguished by their elegance and complexity, since 1829. Their uncompromisingly independent spirit, dedicated to unostentatious achievement, presented us with a very particular challenge. We needed to find a creative and authentic way of personifying each champagne, whilst reflecting the brand’s quest for perfection.

The result was a series of four award-winning videos; a conceptual champagne saga that was creatively governed by the promise that “Life can be perfect”.
Client
Bollinger
Capabilities
Video
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BRAND VIDEO: SPECIAL CUVÉE, CHAMPAGNE BOLLINGER

Chasing the perfection of champagne and its universe of bubbles, we crafted this first video for Bollinger; a weaving of digital images with infinite details. Inspired by Bollinger’s philosophy of excellence, the flawless, circular, amber pearls illustrate the perfection of unity, whilst the bubbles gracefully merge together, daintily convincing us that “Life can be perfect”.

BRAND VIDEO: ROSÉ, CHAMPAGNE BOLLINGER

We crafted a second animated film for Champagne Bollinger under the same umbrella concept of excellence, this time drawing inspiration from Madame Bollinger’s garden. The essence of Bollinger Rosé is conveyed via a charming metaphor; its bubbles depicted as crystalline dewdrops, its peachy hue represented by a bed of gracefully-moving rose petals.

Pearls and petals combine to create elegant, fairytale-like bubbles that allude to the organic beauty of a butterfly’s chrysalis. The images are fresh and translucent and delicately paired with a pretty soundscape that carries us neatly into a fantasy land where “Life can be perfect”.

BRAND VIDEO: LA GRANDE ANNÉE

La Grande Année is the third video in the four-part series. Inspired by the warmth and elegance of the wooden barrels used to complete the first fermentation process of La Grande Année, we created a world of noble materials, bathed in intimate light and soothing textures.

The film tells the magical story of two wooden pearls, one of a dark shade representing the Pinot Noir, the other of a lighter color illustrating the Chardonnay. In this original scenery, the pearls meet in a dynamic ballet across “the slopes of creation”; a captivating dance from origin to bottle. As the video reaches its climax, and the pearls merge together to create the blend, La Grande Année is revealed and we’re reminded that “Life can be perfect”.

BRAND VIDEO: LA GRANDE ANNÉE ROSÉ

For the last video in the series, we crafted a conceptual video that captures the exact moment in which Bollinger’s legendary Côte aux Enfants red wine is paired with the traditional vintage blend, giving rise to La Grande Année Rosé.

As the video begins, a deep burgundy crystal interrupts a clear, translucent body of white, setting an array of crystals in motion that majestically express the exuberant quality of this special vintage. The geometric, ordered, microscopic structure of the crystals succinctly represents the intensely rigorous procedure that Bollinger follows in order to cultivate champagnes of the highest quality.

Remaining true to the theme of this four-part saga, the crystalline particles of burgundy and white gradually transform into the elegant Bollinger bottle, reminding us that “Life can be perfect”.

Target

With these videos we targeted the champagne world in general. Additionally, each video appeared in open events, sponsored by Bollinger, including a number of high-class sporting events.

An award-winning, four-part champagne saga.

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October 22, 2020

Freixenet – Xperiencia

France – Freixenet

Xperiencia

Challenge

The challenge was to create a new, special edition Cava for Spain and France that was cocktail friendly; something stunning that would specifically reflect the charismatic nightlife of Barcelona.
Client
Yvon Mau
Capabilities
Packaging

Brand Video

Key Visual
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Packaging

We began by focusing our creative juices on the most essential element of the campaign: Barcelona’s nightlife. We were inspired by the fast pace and bright city lights of this Catalan city and wanted to express a sensation of constant movement. We experimented with golden sparks and electric blue streaks that whirled around in the air, reflecting the verve of Catalan nightlife. As a classic element of Freixenet and a symbol for starry nights, we also incorporated sequins into the design.

This brand’s bottle had to be as visually striking as possible. Considering the importance of the night, we designed a sleeve with a very particular finish that would react to the presence of a black light; transforming the blue of the streaks on the sleeve’s design into an electric blue. Determining the exact hue required was an incredibly in-depth process, but one which finally resulted in a high-impact design that turned heads.
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The beauty of the night

Key Visual

The Key Visual incorporates the golden sparks and the electric blue streaks to create a sensation of constant movement. The gold sequins reflect the bubbles of the wine and the famous Freixenet Bubbles. The nighttime setting seductively targets the busy and active Millennial consumer.
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Target

This campaign was originally designed for consumers, principally located in Spain and France.
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December 1, 2020