Challenge

Emiliana is an organic and biodynamic winery that truly commits to its winemaking philosophy. In harmony with nature is this winery’s foundation. It was the central concept that Emiliana wanted to communicate in just one Key Visual. People, animals and nature, all living together in harmony.

Creative Process

Adobe, Novas, Signos de Origen and Coyam. Each of Emiliana’s wines has a very distinctive style, but each one needed to be clearly represented in the same Key Visual. It became apparent that a natural setting, amidst Emiliana’s vineyards, would be vital to the successful execution of the winery’s corporate image.

Key Visual

Adobe, Novas, Signos de Origen and Coyam. Each of Emiliana’s wines has a very distinctive style, but each one needed to be clearly represented in the same Key Visual. It became apparent that a natural setting, amidst Emiliana’s vineyards, would be vital to the successful execution of the winery’s corporate image.

Target

Millennial consumers new to the wine industry, with a particular emphasis on the US and Europe. Consumers who are open to new products, environmentally and socially conscious, interested in “cool” brands with attitude.

Challenge

One of the primary creative objectives behind GatoNegro’s Rooftops campaign was to strengthen associations between the brand and the playful nature of the mysterious GatoNegro cat. We wanted GatoNegro wine consumers to enjoy the essence of the black cat’s character and to take on board some of his characteristics.

Brand Videos

The brand videos incorporated elements of the activity, Parkour, to express the climbing, playful, explorative nature of GatoNegro’s feline friend. We created a series of videos that specifically targeted a number of cities across the globe. Rooftops Rio focused on the colorful, enigmatic and passionate nature of one of Brazil’s liveliest cities. Rooftops San Francisco accentuated the youthful spirit of this southern US city.

The closing shots of all Rooftops videos reveal wine consumers, on rooftop terraces, laughing, talking and sharing their love for GatoNegro wines. The upbeat music, the nimble movements of the wine consumers, their smiles and laughter, are all present to reinforce the brand’s playful image.

Events

Visually and conceptually attractive, we took the Rooftops campaign to a second level with a series of Rooftop party events all over the world. Having crafted the city-specific brand videos, we organized a series of real life GatoNegro rooftop parties, in which 70% of the guests were wine distributors and importers and the other 30% were invited members of the public, GatoNegro wine consumers and Facebook fans. These parties were streamed live via the GatoNegro Facebook Page to ensure that all GatoNegro fans, whether physically present or not, would feel part of the ever-growing GatoNegro online community.

Target

Wine consumers and distributors in Latin America, USA and Europe.

Challenge

Concha y Toro, one of the world’s most powerful wine brands, wanted to revamp its image. It turned to DAf to find a way of communicating its philosophies and years of experience to the world. As a trusted brand across the globe, Concha y Toro wanted to emphasize its focus on winemaking excellence, sustainable development, research and innovation. The video would be used to inspire and to communicate the Concha y Toro dream to the world.

Corporate Video

To emphasize the extent of Concha y Toro’s global presence, we divided the video’s script into four clear sections: Chile, Argentina, the U.S. and distributors all over the world. Deeply rooted in history and with 130 years of experience in winemaking, it was essential to first highlight Concha y Toro’s dedication to Chilean vineyards and the powerful effects of Chile’s natural landscapes on its terroir.

We worked with impressive visuals of the Pacific Ocean, The Andes mountain range, the desert valleys in the north and the Patagonia in the south. To show the love that Chilean winemakers pour into every bottle of Concha y Toro wines, a heavy emphasis was placed on capturing the passion of those who work in the vineyards and bodegas.

The following sections devoted to Argentina, the U.S. and the rest of the world were included to emphasize the variety and reach that Concha y Toro has achieved over the years. They also help to express Concha y Toro’s need to evolve, explore and develop new horizons. The final phrase, “We’ll never stop dreaming,” leaves the consumer feeling inspired by the promise of Concha y Toro’s constant evolution towards perfection.

Target

This corporate video was created in Spanish and English for consumers all over the world.

Challenge

Coca Cola came to DAf in need of a bright and informative corporate video, designed to express Coca Cola’s plans for the immediate future in the Chilean market. The challenge was to find an attractive visual motif that could be used to help guide the viewer through a fairly dense three-minute script.

Visual Motif

We created a video that hinged on the use of small snooker-sized balls, which changed in color and design to match the communicative needs of the script. These balls were based on the round, red Coca Cola icon and were, at times, treated in such a way as to reflect the tiny bubbles of gas found in every bottle of Coke.

Corporate Video

The video follows a simple structure. We begin by hearing about Coca Cola’s initial success in Chile. We’re then presented with the challenges that the brand faced in a rapidly changing and forever more diverse environment. We follow the brand’s response to these challenges and towards the end of the video we’re given an insight into its hopes and goals for the future.

The speed, color and illustrated designs of the balls, in addition to the compositions that they form throughout the video, help the viewer to easily digest what would have been a rather dense corporate video with a fair amount of dry data to process.

Target

Executives based at the global headquarters, located in Atlanta, USA.