Diablo – A Pact with the Extraordinary

Chile – Diablo

a Pact with the Extraordinary 2.0

Challenge

Diablo is a conceptual brand made for Millennial minds. Part of the Casillero del Diablo family, this offshoot brand personifies the infamous Devil and speaks to consumers directly. DAf was asked to resolve two major challenges: To move from its established conceptual territory into the world of the consumer and to reinforce the icon of the Diablo on the label.

DAf studied the target; a younger generation of wine drinkers preferring storytelling and brand character to wine notes and information on terroir. We looked at how to communicate quality through aesthetic rather than technical information, and to venture into the lifestyle of Diablo’s loyal, aspirational followers.
Client
Viña Concha y Toro
Capabilities
Brand Video

Photography

Key Visual

OOH

POS
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Solution

Given the need to creatively personify our consumers, DAf created two characters that represent the brand’s aspirational target, and therefore Diablo’s shift from the conceptual to the tangible. They are empowered, seductive and confident, with a touch of charming maleficence that is set to intrigue. The global campaign claim “A Pact with the Extraordinary“ remained consistent, adapted to “Wicked Never Tasted so Good“ for the UK market given insights regarding this target’s perception of the Diablo’s flavor.

Adding to the appeal of the concept, the faces of the protagonists are never seen. They could be anyone, and the consumer is invited into the group. The only face we see in the final video and photography is Diablo’s. Only one question remains implicit: Will you follow?

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Brand Video

Shot with cinematic techniques and set in an opulent residence with a sophisticated, eclectic art design, the brand video features two characters representing Dark Red and Black Cabernet who inhabit the space with a flirtatious, alluring charm, weaving through the maze of hallways to meet in a seductive climax. Their faces are obscured throughout, revealed partially at the end of the video along with the brand’s icon.

Photography

Shot in the same luxurious mansion environment, DAf developed photographic assets for use on social media, featuring the product and consumers inhabiting their fantastical world, all rendered in saturated tones of red and black with gold accents.
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Key Visual

DAf created eight different key visuals, featuring the female and male character with different SKUs. Both the global claim “A Pact with the Extraordinary” and the UK-market claim “Wicked Never Tasted so Good” are used, depending on the market’s individual needs.
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OOH and POS

OOH and POS material features the female and male characters, their faces mysteriously half-obscured by the Diablo graphic.
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Making Of

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The Pact Deepens.

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April 20, 2021

Casillero del Diablo – Website 2021

Chile – Casillero del Diablo

Website 2021

Challenge

Viña Concha y Toro, a long-time DAf client came to us to reimagine the website for their brand of Casillero del Diablo, which is a globally-recognized premium wine brand. Their website was 8 years old and given the changes that have taken place in the intervening years, rather than refresh it, it was decided that we would redesign it from the bottom up, to design a user-friendly platform that allowed space for the user experience, the legend of the devil that protects the wine cellar, and of course, the wine. It was of utmost importance to the client that we keep the legend of the devil that kept the wines in the cellar safe front and center, while providing a unique user experience, all the while while not losing focus on the wine itself.
Client
Viña Concha y Toro
Capabilities
Website

Photography
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Solution

Starting from scratch, DAf redesigned the trilingual (English, Spanish, Portuguese) website to keep the legend of the devil that is said to protect the wines in the cellar alive and well. Rather than focus on people at picnic tables and wide open shots of vineyards, we honed down into the identity of the winery as a place that protects and houses its wine. DAf saw this as an opportunity for a leader in the field such as Casillero to rethink what a wine website should look like, and the aesthetics highlight a different look and feel, in alignment with the winery’s identity.

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Website

With clean lines, and keeping the user experience in mind, the website showcases the legend of the past into iterations of today, their many lines of wines, giving each one a clean, upscale look that is distinct from all the other lines, essentially communicating the personality of each one through rich textures, carefully selected props and showing off the wine to full advantage.

The wines become the focal point of the website, making it easy for consumers to learn about them, including their origins, soils, climate, tasting notes and pairing ideas, as well as awards they have won.

The site also opens a portal for clients to book tours and has a virtual tour as well. In addition to being rich in visual content and video, the website is also location-specific, linking out to e-commerce options available for the country from which the consumer is viewing the site.
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Photography

The rich photography touches on the important codes of orderliness and pristine environments for wine drinking, essentially a place where everything combines beautifully. We explore the textures associated with each of the wine lines to evoke an inviting instance for enjoying the wine.
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March 1, 2021

Vibra – Libera tu Vibra

Chile – Vibra

Libera tu Vibra

Challenge

Santa Helena came to DAf for the launch of three new products in Paraguay, under the name Vibra. These are fusion wines, each of them a playful take on wine, fruity, light and refreshing to appeal to the young, adventurous segment of this South American country, and with flavors suited to tastes popular there. One is inspired by a locally-drunk mix called “Fantuvi“ which mixes a sweet wine with orange Fanta, another one is sweet but without the hint of orange, and the last, a white fusion drink contains some of the flavors associated with tereré, a cold mate (herbal) drink, such as mint and lemon.

For DAf, working in Paraguay was new, but as an agency, we had to adapt to the needs of the Paraguayan market, to understand their insights and create a high-impact campaign for TV and digital with our eyes set on opening a space in this competitive market for Vibra.
Client
Santa Helena
Capabilities
Videos

Key Visual

Photography

Social Media Content
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Solution

Their name, Vibra means vibe, and their label is young, fresh and graphic, moving into a different territory to appeal to young, creative types in Greater Asunción for whom drinking wine may be new. We sought to inspire the target audience to see the occasions of daytime get-togethers in this tropical country as perfect instances to consume the product, showing something creative, while not running afoul of the social codes of a country that is generally more conservative than some of its South American neighbors.


DAf designed a key visual, and produced photography and social media content, as well as producing a television commercial, and composing music created expressly for the campaign. These were all aimed at capturing instances of casual daytime enjoyment of this young set of consumers in a tropical setting. Each element depicts friends drinking the wine as a refreshing break that re-energizes the consumer and allows them to show their creative side.

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Television Commercial

The commercial is to the soundtrack of the music as described below with a contemporary trap/reggaeton beat, and starts with a shot of one of the colorful speakers in a hat-tip to the wine collar colors, followed by ice cubes falling into a glass of the product. Following are groups of dancers in the style of urban dance crews, and people moving energetically past an outdoor café where people are playing cards, as well as a fruit stand where some of the botanicals can be seen and scenes of a splashy cheers of the different products in a variety of glasses. The wine is present throughout, with bottles in people’s hands or placed on the cobblestones, always with condensation showing the refreshing nature of the wine. The scene ends with the dance crew energetically dancing down the street towards the viewer. One of our major challenges to do this was to film in Santiago, Chile and have the street scene resemble and evoke Paraguay, since traveling was made impossible by the pandemic.

Key Visual

There are two versions of the key visual, horizontal and vertical and in each the image consists of three hands raising each one each of the three bottles, vino fusión naranja, vino fusión dulce and vino fusión limón menta, beaded with drops of condensation and emanating frosty vapor against a blue-green background. Two of the bottles lean towards each other as if to communicate, “cheers.“ Each has the hashtag #liberatuvibra, or “unleash your vibe.“
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Photography

The photos, shot outside in an urban backdrop show the wine varieties, instances of consuming the wine and three varieties in three different shaped glasses, a wine glass, a tumbler and a jar with a handle, giving a splashy cheers. Others show the young, multiethnic, streetwear clad consumers of the wine posing in front of three large speakers that represent the collars of the wine bottles in orange, yellow and lime green, taking selfies and in poses typical of casual, relaxed get togethers in an urban, tropical setting.
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Social Media

DAf produced four 6“ videos for social media, which make ample use of the three signature colors, dance, movement, splashy cheers, split screens and urban dancing, to a lively, contemporary trap/reggaeton beat with the refrain, “Dulce naranja vino fusion, y seguimos vibrando,“ which translates to “sweet, orange, fusion wine, and we keep on vibing,“ excerpted from the song we created for them. One video showcases all three products and the three remaining ones each focus on one of the products.

Music

The song DAf created for Vibra was inspired in trap/reggaeton music, which is popular among this segment (ages 18-24) in Latin America. The music starts with and relies heavily on synthesized beats and sounds, echoing the type of music popular with this consumer, and with a couple of clinks that are both musical and hint at the sound of ice falling. The lyrics make reference to the rising temperature and the refreshing nature of the product, of enjoying it with friends and the novelty of Vibra. They also allude to unleashing creativity, belonging, the concept of latinidad (or being latino), toasting together, and encourage listeners to “libera tu vibra“ or “unleash your vibe.“
LISTEN TO ‘LIBERA TU VIBRA’ HERE
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Making Of

We put together the production of Vibra’s campaign on a small street in Barrio Brasil, choosing shots and cuts to give a good sense of Paraguay, from Chile.
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February 22, 2021

Kantal – The Essence of Our Origin

Chile – Kantal

The essence of Our Origin

Challenge

Kantal sought to position itself in a unique place in the gin world, which in recent years, is largely occupied by global brands on the one hand or craft brands on the other. Kantal, is a Chilean gin made with local botanicals evocative of the north of the country, giving it a unique flavor profile. Additionally, though historically gin was mainly drunk outside of the home at trendy bars, nowadays gin is drunk daily and as a refreshing drink, often at home. In light of these circumstances Kantal was faced with the opportunity to deepen consumer knowledge about their product and place themselves as a unique gin for Chilean gin consumers, who are largely motivated by experiences, novelty, sustainable lifestyle and connectedness to the earth.

DAf was asked to design a key visual and short videos for use on social media, as well as to start a social media campaign with influencers to put Kantal front and center for their audience, which describes itself as feeling disconnected from traditional advertising.
Client
Compañía Pisquera de Chile
Capabilities
Key Visual

Video

Social Media Content
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Solution

DAf developed a key visual in keeping with putting the local botanicals of the gin, as well as nature front and center We also filmed three short videos to showcase instances of relaxation and connection with the local environment to appeal to the target audience in three key areas, product, origin and botanicals. Lastly, to appeal to the somewhat iconoclastic target audience, who are not moved by traditional advertising, we started an influencer campaign to come to them where they are, on social media. The claim La Esencia de Nuestra Origen/The Essence of Our Origin was central to all three campaign elements.

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Key Visual

The key visual depicts a bottle of Kantal Gin in a rustic wooden box resting on the ground. The box is filled with the leaves and branches of several of its key botanicals, such as rica rica, boldo and arrayán (myrtle), in which the gin bottle is nested. The words (in Spanish) that read: Gin from the north of Chile, The Essence of Our Origin are printed at the top of the Key Visual.
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Videos

DAf developed three 15“ video capsules for use on social media. They are all set along a rustic river with a couple walking beside it, and picking and placing aromatic plants in a wooden box. We see the gin being poured, and a couple enjoying gin cocktails at a small, wooden table. Each video focuses on a different reason to believe of the brand, which were the origin, product, and botanicals. The voice overs convey the RTB of each video, and tell the consumer that one need not travel far to find what they are looking for, and that the intense aromas that they seek are close at hand, in Gin Kantal, the gin from the north of Chile, and end with the claim, “Gin Kantal, the essence of our origin.“

Influencer Campaign on Social Media

To promote Kantal within social media, which is the best way to contact their ideal public, DAf identified 46 influencers in the areas of lifestyle, green living and experts (mixologists). On a weekly basis, we will reach out to them, sending them a box similar to that in the key visual, which is to say a rustic wooden box with a glass, bottle of Kantal and some of the botanicals that flavor the gin, as well as a text introducing them to the brand and cocktail recipes. The expectation is to see Kantal positioned as sponsored content within these influencers’ timelines, and in the case of the mixologists, to see their new cocktail recipes for Kantal.
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Photography

The photos for Kantal have an intimate, dreamlike quality to them, even as they express freshness and lush vegetation.The palette is in earthy tones of greens and browns. Shots are luminous and reflective, showing off the bottle, the glass, the botanicals and nature, with glimpses of the people enjoying this gin.
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February 4, 2021

Ventisquero – Brand Architecture and Branding

Chile – Ventisquero

Brand Architecture and Branding

Challenge

Chilean winery Viña Ventisquero was in a very unique position: The mother brand housed five key wine brands functioning alongside bespoke brands for specific export markets. However, the winery had discovered that consumers confused the similarly named Ventisquero, the winery’s most recognizable range, with its Viña Ventisquero namesake.

Viña Ventisquero came to DAf with a challenging project: To create an umbrella brand that would allow it to better showcase its individual wineries, creating a powerful new identity that would allow brand equity to trickle down through its diverse portfolios.

The process consisted of two distinct phases: Firstly, an analysis of Viña Ventisquero’s brand architecture. Secondly, the rebranding of Viña Ventisquero, including storytelling, naming, tagline, brand identity and a brand book for its application throughout the holding.
Client
Ventisquero Wine Estates
Capabilities
Brand Strategy

Naming

Portfolio Architecture

Brand Book
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Solution

DAf conducted a series of interviews with key winery executive and enological players in order to understand the company culture, and how their challenge had impacted upon staff, importers, distributors and consumers.

Throughout it became clear that the company culture was one of optimism, exploration and openness, in which employees feel comfortable and at home. In addition, at every interview a particular desire was raised: To communicate that the winery owned and operated their own vineyards in Chile’s principal winegrowing regions, a key differentiator between competitors of similar size or prestige.

Brand Architecture

After presenting and discussing brand architecture scenarios with the client, it became clear that the best way forward for the winery was a House of Brands structure in which each separate sub-brand and business unit was positioned horizontally beneath the to-be-named mother brand. In this way, each would receive equal weighting in the eyes of importers, trade and consumers — including the Ventisquero portfolio, which up until that point had often been confused with the holding’s name.
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Branding

With the corporate structure finalized, our creative team began the task of rebranding the winery. With “Ventisquero“ present in both the winery’s name and one of its sub-brands, the challenge was to continue to use the word in a naming and rebranding proposal that clearly separated winery from wine range, while reinforcing the its ownership of vineyards throughout Chile.

Naming and Tagline

The winery was renamed Ventisquero Wine Estates. During the process it became clear that “vineyards“ did not carry the necessary weight to communicate the vastness of the holding’s land assets. For that reason, DAf arrived at the solution of “estate“, a term that summarizes the idea of an extensive area of land, while also referring to ownership by single family or company, both of which are true in the case of Ventisquero Wine Estates.

The tagline “Growing Origins“ was chosen as a means to further highlight the company’s ownership of winegrowing land throughout the country.
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Brand Identity

Our designers worked to create a brand identity for Ventisquero Wine Estates that let each of its sub-brands continue to express themselves.
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Colors

The color scheme of gold, light blue and burgundy reflect brand characteristics of the vine, ventisquero and wine. White and gray are also employed in a neutral or complementary capacity.
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A signature “V“ shaped patterns inspired by the ice phenomena of the Queulat hanging glacier are also derived.
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Monogram and Logotype

Drawing from the dynamism of the letter “V“ and the sense of growth of the vines, the monogram elegantly presents Ventisquero Wine Estates’ initials.

A variety of formats were designed, including isologotype (combining the brand name and monogram in a single graphic block), logo and compact logo.
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Brand Book

DAf designed Ventisquero Wine Estates’ brand book, outlining each brand’s correct usage across all stationery, textiles, materials, digital applications and winery installations. It also proposes a unified style of brand photography.
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Storytelling

Based on the concept of “home“, the storytelling reveals Ventisquero Wine Estates’ four pillars of sustainability, innovation, passion and vineyard ownership; while introducing the optimistic, team-based attitude the brand presents.

When it comes to vineyards, we feel at home. In a place of trust, humility and commitment.

At home we are conscious; cultivating our relationship with the planet through sustainable practices.

We are innovators; experimenting with different winemaking styles and advances in technology.

We are explorers; reaching out as founders of our own estates in Chile’s most recognized wine regions.

But above all, at home we are a family.
A family united not by surname, but by a single passion: To share Chile’s finest origins with the world.

Ventisquero Wine Estates
Growing Origins

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Growing Origins.

March 3, 2021

Sustainability Pillars

Chile – Viña Concha y Toro

Sustainability Pillars

Challenge

As one of the world’s largest wineries, Viña Concha y Toro’s potential for impact is huge. The winery required a video to communicate their six sustainability pillars in a concise, attractive way to both trade and consumer audiences. DAf was charged with creating an animated video that articulated the winery’s approach to sustainability, based on the philosophy of “giving back, in each bottle, what the Earth has given us.”
Client
Viña Concha y Toro
Capabilities
Video

Animation
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Solution

After analyzing the main actions of Viña Concha y Toro’s six sustainability pillars, our next step was to identify a visual style through which to communicate the material. After presenting several options to the client, the concept of grapes as protagonists was selected as a means to present the content energetically and memorably.

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Corporate Video

The video follows a group of red and white grapes as they travel through a wine cellar, working together as one to present Viña Concha y Toro’s six sustainability pillars, and reflect the essence of each action taken.

Animation

DAf returned to its roots in animation to create the grapes and elements of wood and metal that make up the cellar space. Designed in 3D, the finished effect is full of life and detail.
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Giving back what the Earth has given us.

September 25, 2020

SHIFT YOUR SHAPE

CHILE – 9 Lives

SHIFT YOUR SHAPE

Challenge

9 Lives is a popular wine targeted to consumers ready to move from everyday brands to a more premium category.

The brand required a totally new campaign to reflect this premiumness, while strengthening their identity and moving into a markedly conceptual territory.

DAf’s challenge was to raise brand awareness through the creation of a highly unique and original campaign to allure the trepidatious millennial consumer, inspiring them to live a life without limits.
Client
VSPT Wine Group
Capabilities
BRAND VIDEO

KEY VISUAL

WEBSITE

SOCIAL MEDIA CONTENT
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Solution

The concept is centered on an interpretation of the brand name, and explored the brand philosophy that “9 lives are better than one.” To do this, DAf created 9 different characters—fantastical, enigmatic and mesmerizing—based on 9 distinct lives; each a life to be lived and celebrated by the consumer.

Totally disruptive and distinct in the industry, the campaign has a strong digital focus—an opportunity to invite the consumer into an immersive experience with the brand.

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BRAND VIDEO

Branding was enforced through the principal stage, a cylinder with the 9 logos, which floated upon a liquid ground. The set was kept minimal, and the circular stage enabled us to show the character in 360 as they spun around. A golden motion blur effect was added to the spin, used to highlight the fluidity of the concept “Shift your Shape”, while also connecting the golden elements between the characters in a consistent and stylistic manner.
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KEY VISUAL

The key visual iconized the number 9 while presenting each of the characters. The bottle stands proudly in the middle, while the label’s gold and black colors are enforced through the black background and shimmering elements.
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WEBSITE

DAf developed the brand’s new website, using the 9 characters as protagonists throughout.
Launch Website
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BEHIND THE SCENES

Filmed in-studio, DAf worked directly with the country’s leading makeup artists, stylists and fashion producers to bring the characters to life, maintaining a premiumness inspired by fashion industry codes.

Shift your shape. Live 9 lives.

September 25, 2020

Be a Legend at the Theatre of Dreams

Chile – Casillero del Diablo

Be a Legend at the Theatre of Dreams

Challenge

Based on the success of their previous campaign, Casillero del Diablo once again approached DAf to create a global campaign in support of their sponsorship of Manchester United, a partnership now in its 10th year. Featuring one of the most attractive prizes offered by a Manchester United sponsor, Casillero del Diablo’s grand prize was the chance to travel to Manchester and play a game at Old Trafford.
DAf was charged with creating a global brand awareness campaign in promotion of this competition, though it was not dependent on prior purchase. The deliverables were a video, key visual, materials for POS, on-trade and out of home, and a digital competition platform to capture and house entries in both Casillero del Diablo and Manchester United’s key global markets, including the US, Chile, Aruba, the Caribbean and Ukraine.
Client
Viña Concha y Toro
Capabilities
Integrated Campaign

Video

Digital Strategy and Content

Key Visual and POS

Campaign Toolkit

Web Development


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Solution

Throughout the process, DAf worked closely with both Casillero del Diablo and Manchester United in order to understand the needs of each. Manchester United’s huge fan database allows the campaign to reach a large audience, so the challenge was to present the same beloved prize to their diehard fan base through a new angle. To do this, we drew from the idea of a dream.



In the face of any dream, there is always someone, or something, that can make it come true. For devoted Manchester United fans dreaming of playing at the Theatre of Dreams, that “something” is the partnership between Casillero del Diablo and Manchester United. Supported by the claim “Your chance to play at Old Trafford,” DAf created a brand video incorporating first-person point of view, following a fan from the moment they first encounter this chance, right to the moment their dream comes true.

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VIDEO

Filmed on-site in Manchester and at Old Trafford, the video shows stadium areas and experiences that are normally out of bounds to fans. The dressing room, tunnel and floodlights are seen from the point of view of the fan, providing interest and human connection. Real-life Manchester United players Eric Bailly, Harry Maguire and Fred are also filmed from this same perspective, as they interact with the winning fan, hand them the kit and encourage them as they prepare to play.

VOICE OVER

The voice over was supplied by “The Voice of Old Trafford,” Manchester United’s own stadium announcer, Alan Keegan.

When you get the chance
To be a legend at the Theatre of Dreams
There’s only one answer
So…what do you say?
Win a trip to Manchester
To play at Old Trafford
You dreamt it. We make it happen.

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DIGITAL

Video capsules of 6”, 10”, 15”, 30” and 36” subtitled in Spanish and Ukrainian were created in a variety of formats for web and social media use.

KEY VISUAL

In the dressing room, Eric Bailly, Harry Maguire and Fred beckon to the fan, offering the items they’ll need to play and inviting them To take their position on the team.
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WEBSITE

We designed and programed a website to house all competition entries, with an interactive component confirming fans’ entry.
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POS AND ON – TRADE

DAf range created a range of materials for off-trade and on-trade, including neck collars, pallet display and gift box.
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OUT OF HOME

Based on the key visual, a number of assets were created for out of home, including billboard and LED box displays.
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CAMPAIGN TOOLKIT

The campaign toolkit supported global markets to effectively implement the competition online; including step by step web entry instructions, communication mailings as well as promotional banners and social media assets.
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BEHIND THE SCENES

DAf traveled to Manchester to film on-location with Manchester United players as well as “The Voice of Old Trafford”, Alan Keegan.
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Be a legend at the Theatre of Dreams.

September 1, 2020

Web Design and Development

Chile – Viña Leyda

Web Design and Development

Challenge

Viña Leyda is a pioneer in the Leyda Valley, having established the first vineyards in this region in 1998. Since then, Leyda has garnered a reputation as a specialist in cool coastal climate wines and as the most awarded coastal winery in the country with a brand essence intrinsically linked to the coast. However, their online communications, while authentic and educational, didn’t reflect the brand’s core attributes. DAf was charged with designing and developing Leyda’s new website, leaving consumers in no doubt as to their cool coastal credentials.
Client
VSPT Wine Group
Capabilities
Web Development

Photography
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Solution

Studying the brand, DAf saw that Leyda’s search for a place to call their own was essential to their identity. Having found it in the Leyda Valley, the brand developed a specialty and confidence that many—brands and individuals alike—aspire to. From here the concept “Cool Coastal” was identified, as a way for Leyda to position itself as both expert and inspiration to a target with an interest in discovering wines with a particular philosophy and quality.

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DESIGN

We developed an ocean-inspired color palette of blue, green and gray with primary and secondary typography to optimize both premiumness and online readability.
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WEBSITE

We designed and developed Leyda’s new website, highlighting their key credentials and differentiators: as pioneers in Leyda Valley and Chile’s most awarded coastal winery. A clean design supports readability and user navigation and allows Leyda’s color palette and the beauty of its coastal home to shine through.
LAUNCH WEBSITE
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Key Visual

PHOTOGRAPHY

To strengthen Leyda’s cool coastal credentials, an inspirational, evocative style of photography was identified to transport consumers straight to the ocean and feel its temperature, texture and sensations.
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We found our place.

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September 29, 2020

Carefully Crafted Wines

Chile – Terrunyo

Carefully Crafted Wines

Challenge

Terrunyo is a brand from Viña Concha y Toro with a focus on crafting wines from specific new world terroirs in Chile and Argentina. With new labels showcasing a clean design, use of illustration and letterpress inspired typography, DAf was called to create a brand video and key visual for use in Terrunyo’s distinct global markets.
Client
Viña Concha y Toro
Capabilities
Video

Key Visual

Voice Over
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Solution

Drawing directly from the visual codes of the new label and the considered, methodical work they suggest, the territory of the artisan’s workshop was selected for Terrunyo. In the brand video, this space is brought to life through the character of a vintner who we follow throughout the video and who introduces the viewer to the rhythm of their daily work, and essentially, to the philosophy of the brand itself.

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Video

DAf filmed onsite in the vineyards and installations at Pirque, among Viña Concha y Toro’s main estates, using one of the team’s real-life estate managers, who, through his role at the company, is intimately familiar with the life imagined for the video’s protagonist.
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Voice Over

The voice over speaks of the simplicity behind Terrunyo’s winemaking, in which nothing more and nothing less than the essential is used to create the final product.

This is the world I enter every day
a place where hands, head, and heart
work on the search for honest wines.
A moment of clarity, a state of flow.
The thirst to explore new origins,
understand each terrain,
and take home at the end of the day,
the satisfaction of a job well done.
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Key Visual

In the key visual a pared-back series of objects are shown to showcase only the elements that are intimately connected to the work of our vintner, both in the vineyard and in the workshop space. The design—by means of bottle choice and an adaptation to the text upon the label—is easily adaptable to new regions as Terrunyo’s portfolio increases.
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Carefully crafted wines.

September 29, 2020