Challenge

The creation of a new sparkling wine is not enough. To catch a consumer’s eye, VSPT, with whom DAf has worked for many years, wanted something that would encapsulate the very core of Latin American culture, spirit and festiveness for its new Borgota-style sparkling wine.

Branding

Drawing from the movement and brightness of Latin American culture, we developed an identity for the three types of sparkling wine under the new classification of Borgota. We used the exuberance of nature and botanical themes, combined with the rhythm of this part of the world, to create an identity for these sparkling wines that are consistent with its personality and attractive to its younger audience who may be new to the experience of drinking sparkling wine, as a beverage for day-to-day celebrations.

Packaging Design

To make it stand out from the crowd, we approached the packaging of Ritmo with a three-pronged approach. The first consisted of a bespoke bottle, with a raised monogram seal on it with an interlaced R and O for the first and last letters of Ritmo, inside a larger circle with dots around it representing the bubbles.

The second prong, and the central pillar of the wine’s identity features a crewel-style embroidery called needle painting, using different Latin American botanical and natural motifs in blended, shaded colors. This style of embroidery is closely connected with Latin America, and the label art was stitched by a local Chilean artist to express the rhythmic, expressive Latin American culture imbued into this wine. The labels are printed with a 4-color process on cotton Cuvee Sable paper, with over-embossing and a glossy, textured finish to show the texture of the embroidery.

Lastly, foil capsules in diagonal stripes reflect the maritime joy of the South American coast, with the freshness of sandy beaches and palm trees, mixed with metallics that speak to luxury and the elegance of the sparkling wine. The foil caps reflect each bottle’s color palette and reinforce brand recognition.

Each of the three varieties has its own color palette shown in the embroidery we designed and the foil caps that coordinate with them. Rosé, Brut and Extra Brut each have their own treatment to suggest the flavors and sensations contained within.

Brand Book

We not only created the packaging for Ritmo, but also created a brandbook to establish the visual codes for the brand and launch materials.

Making Of

In the making of video local needlework artist Javiera Ballacey explains how needle painting—the Latin American style of embroidery—was used to illustrate the three Ritmo bottle labels to communicate rhythm, movement and elegance. The designer, Enzo Morales also explains how the use of the label together with the original bottle he designed transmits the dynamic, vibrant nature of that movement. They highlight DAf’s unique take on using an age-old artform to represent something new and refreshing.

See Live the Latin Pasión

Challenge

VSPT, a client with whom DAF has a longstanding relationship, saw in the rise of the pandemic, a change in the way people were drinking sparkling wine, shifting from infrequent big-name celebrations to everyday occasions. In that, they saw an opportunity to stake their claim in the sparkling market, which could put them on the map among other sparkling wines from different origins. The idea was for their wine to have its own sense of place, and be intimately linked to what we call latinidad, or expressive of the Latin culture.

Launch Video

To express the essence of Ritmo, we traveled to the walled, colonial city of Cartagena, Colombia to film scenes showing full expression of this sparkling wine as being perfect for casual get-togethers with friends. Revelers are seen stepping out of a taxi, in groups of friends, on the coast and at a DJ rooftop party. The bottles are also shown against a bubbling background of the wine itself.

Key Visuals

The key visuals show the condensation-covered bottles at the seaside, on large blocks of translucent ice with colorful tropical flowers and a, bright cloudy sky in the background.

Photography

We captured the essence of Ritmo as youthful, positive and celebratory, while being fresh and fun in a series of photos of people enjoying or carrying the bottle, as well as shots of the bottles and glasses on blocks of ice and with colorful flowers in the background

Challenge

DAf’s work with Diablo has always centered on the creation of the Diablo universe, with its distinct dark and sensuous feel. As such, the client wanted new key visuals for its range, including a variety of SKUs, that better reflected that sense of mystery and included rich textures and vibrant colors.

Key Visuals

The first set of key visuals features the wine bottles seemingly inside a cave, placed on a detailed black rock. Water, additional rock formations and reflections make up the rest of the scene, while the background is filled with smoke in the colors of the featured SKUs.

The second set places the product against a dark background, floating on a cloud formed of many points of light. These points are in the colors of the SKUs featured in each key visual, including the tones of the metallic folia on the labels.

Challenge

Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements.

Challenge

Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements.

Challenge

Long time DAf client Concha y Toro asked us to build a brand strategy for their new Gran Reserva wine, launched for export in the second half of 2021 with a target audience of environmentally-conscious 30 to 45-year-olds. The main challenge is that the wine’s name, “Gran Reserva” also refers to a category of wine. Therefore, the campaign had to develop a brand concept to closely link the name Concha y Toro Gran Reserva with the essence of the brand, which is sustainability.

Brand Strategy

Knowing that for the target audience, protecting and preserving the environment is top of mind, we focused on the fact that Concha y Toro’s Gran Reserva wine comes from a great natural reserve, a place full of life where species live in harmony, showcasing how crafting wine and protecting the earth’s biodiversity and resources dovetail. To answer the question, “Why take action?” we chose the creative phrase “Because Life is Here.”

Storytelling

Today, with our feet planted firmly on these lands, we say
Just as our ancestors have said for millennia,
This is the land of life.
There is nothing more certain under the sun:
Ours is a Great Natural Reserve,
Home to everything that sings, stalks, flaps, forages.
To all that howls, burrows, climbs, buzzes, basks.
Everything that jumps, soars, splashes, chirps.
All that unfurls, buds, opens, reaches.
And home to what is poured; abundantly and generously.
Our Gran Reserva is full of life
Life here to thrive, here to be shared.
And it is our responsibility to hold this life tight.
To preserve it and allow it to flourish.
Gran Reserva. Because Life is Here.

Key Visuals

The first set of key visuals focus on three species of wildlife that thrive near the vineyards in Ucúquer, which are the black-necked swan, a horned owl and the South American grey fox, each of them emblematic of Chile. Each image is presented as a double exposure, with both the species and within its outline, the vineyards visible. In front is the wine bottle, with its signature flying black-necked swan, and the words, “Because Life is Here.”

Happy with this initial work, the client asked DAf to add a fourth animal: the Chilean güiña, the smallest feline native to the Americas. We maintained the same style and structure for a seamless update.

Point of Sale

We created a series of collars, sleeves and cards for point of sale, each of which has an element (neck/head and/or feathers) of the black-necked swan’s outline cut out.

Challenge

Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements.