Home of Biodiversity

Chile – Viña Tarapacá

Home of Biodiversity

Challenge

Viña Tarapaca is one of Chile’s best-regarded wine brands, both steeped in tradition and highly awarded for generations. The brand came to DAf to take on a purpose, leaving behind its highly traditional image and zoning in on its ambition to preserve the biodiversity of its home; a natural clos in the Maipo valley.

Taking on a brand purpose presented two main challenges. Firstly, creating a shift from a territory of traditional celebration to one of pioneering sustainability, without losing the brand’s character and values. Secondly, educating the consumer on the Viña Tarapacá’s sustainability initiatives and connecting this vision to the quality of the wine.
Client
Viña San Pedro Tarapacá
Capabilities
Brand Video

Key Visual

Photography

Social Media Content
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Solution

Viña Tarapacá’s tradition is synonymous with its beautiful home, the casona, an icon of the brand seen in previous campaigns and emblemized on the packaging. The solution was to use the word “home” as a bridge that guides consumers from Viña Tarapacá’s revered legacy to its pioneering future. We now focus on Viña Tarapacá’s home in the context of its purpose — the magnificent natural clos surrounding the house, and why this area is an essential refuge for native endangered wildlife.

“Home of Biodiversity”, the campaign in support of their purpose, shows the abundant nature of the clos and its connection to the vineyard. The film was shot entirely in the clos itself. An endemic Chilean eagle guides us, from the iconic casona through the vineyards, as we encounter different fauna and flora on the way. The animals on set were filmed with all necessary security and safety provisions in place, ensuring their comfort at all times.

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Brand Video

A 30-second brand video was created in English, Spanish and Portuguese, for release throughout different markets. In addition, we created several other formats for online use, including vertical for Instagram Stories.

Key Visual

A breathtaking world of greens and blues is central to the key visual, which captures the clos above. As the star of the campaign, the eagle flies overhead, showcasing Viña Tarapacá’s home as a haven for nature.
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Photography

Our team shot on location at the winery’s natural clos, capturing native animals (including the Chilean eagle central to the video) in their natural environment.
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Social Media Content

We created content for social media to educate the consumer about the winery’s purpose and about biodiversity in general.

Home of Biodiversity.

June 2, 2021

A Pact with the Extraordinary

Chile – Diablo

a Pact with the Extraordinary

Challenge

Diablo is a conceptual brand made for Millennial minds. Part of the Casillero del Diablo family, this offshoot brand personifies the infamous Devil and speaks to consumers directly. DAf was asked to resolve two major challenges: To move from its established conceptual territory into the world of the consumer and to reinforce the icon of the Diablo on the label.

DAf studied the target; a younger generation of wine drinkers preferring storytelling and brand character to wine notes and information on terroir. We looked at how to communicate quality through aesthetic rather than technical information, and to venture into the lifestyle of Diablo’s loyal, aspirational followers.
Client
Viña Concha y Toro
Capabilities
Brand Video

Photography

Key Visual

OOH

POS
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Solution

Given the need to creatively personify our consumers, DAf created two characters that represent the brand’s aspirational target, and therefore Diablo’s shift from the conceptual to the tangible. They are empowered, seductive and confident, with a touch of charming maleficence that is set to intrigue. The global campaign claim “A Pact with the Extraordinary“ remained consistent, adapted to “Wicked Never Tasted so Good“ for the UK market given insights regarding this target’s perception of the Diablo’s flavor.

Adding to the appeal of the concept, the faces of the protagonists are never seen. They could be anyone, and the consumer is invited into the group. The only face we see in the final video and photography is Diablo’s. Only one question remains implicit: Will you follow?

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Brand Video

Shot with cinematic techniques and set in an opulent residence with a sophisticated, eclectic art design, the brand video features two characters representing Dark Red and Black Cabernet who inhabit the space with a flirtatious, alluring charm, weaving through the maze of hallways to meet in a seductive climax. Their faces are obscured throughout, revealed partially at the end of the video along with the brand’s icon.

Photography

Shot in the same luxurious mansion environment, DAf developed photographic assets for use on social media, featuring the product and consumers inhabiting their fantastical world, all rendered in saturated tones of red and black with gold accents.
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Key Visual

DAf created eight different key visuals, featuring the female and male character with different SKUs. Both the global claim “A Pact with the Extraordinary” and the UK-market claim “Wicked Never Tasted so Good” are used, depending on the market’s individual needs.
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OOH and POS

OOH and POS material features the female and male characters, their faces mysteriously half-obscured by the Diablo graphic.
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Making Of

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The Pact Deepens.

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April 20, 2021

Eristoff – Urban Edition

Chile – Eristoff

Urban Edition

Challenge

Eristoff, a vodka by Bacardí aimed at young, university-aged consumers, released Urban Limited Edition, range of four flavored vodkas. Featuring Original, Blood Orange, Black and Gold, each bottle was inspired by a particular urban cultural style. Eristoff came to DAf to find a unique territory for Eristoff to build upon, serving the brand to launch Urban Limited Edition and raise awareness amongst consumers.
Client
Bacardí
Capabilities
Key Visual

Music Videos

Social Media
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Solution

DAf had previously worked with the brand to create Eristoff Live, an online virtual festival inviting reggaetón and trap artists to perform on Instagram Live, at a time when the pandemic had completely closed bars and clubs. Given the cultural relevance of this music style among young, local consumers, DAf proposed the brand continue driving these collaborations, coupling four artists with the four bottles in the Urban Limited Edition range and filming short music video inspired clips with each. Supported by the claim “Este Invierno, el Lobo Cambia de Piel”, the material glorifies the change of packaging undertaken by the Eristoff wolf in this limited edition.

The roll-out would be three-fold: The first phase launched the range itself. The second would present short music videos of the four artists, with their respective Eristoff bottle. The third phase would involve live performances shown via IGTV, cross-posted by each artist to their fanbase.

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Promo Videos

DAf created 6” videos for YouTub and 15” for Instagram featuring each bottle and artist. Four stages were created, each with a color palette and design corresponding to an Urban Limited Edition bottle. The lighting design was an important link to the cultural world of reggaetón and trap music, being instantly recognizable to fans of this music as part of its visual language. Each artist gave life to their stage, performing and introducing their bottle, along with the claim.

Performance Videos

At a later stage in the campaign, performance videos featuring each artists were released, allowing consumers to immerse themselves in each style, accompanied by Eristoff.
To See the Performance Videos Click Here

Key Visual

The key visual shows the four bottles together, the original variety slightly to the front. To the back are the lights and smoke associated with reggaetón/trap culture.
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Social Media Content

DAf created a range of pieces in different formats for social media, including posts, capsules and stories.
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Urban Limited Edition.

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August 25, 2021

Recipes

Chile – Viña Maipo

Recipes

Challenge

Viña Concha y Toro’s brand Viña Maipo came to DAf with a novel idea to promote using wines from their popular Mi Pueblo and Classic Series ranges as part of cocktails. As a result, DAf developed six different cocktails based on their wines, using ingredients available throughout Latin America. Additionally, they wanted to create recipes for four different dishes that require little effort but still pack a punch and pair well with their wines.

The idea was to choose different times of the day for each of the cocktails, as well as the food that was paired with it, bringing a playful, friendly or romantic vibe to each of the eating and drinking occasions.
Client
Viña Maipo
Capabilities
Videos

Key Visuals

Social Media Content
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Solution

To begin with, DAf worked to build the cocktails and simple recipes, in coordination with mixologists. Each one is suited to a particular time of day: brunch, midday, daytime, sunset, twilight and midnight.
The recipes we developed are simple twists on easy-to-prepare foods. In an artistic departure from popular Instagram recipe and food videos all shot from overhead, DAf took a different approach to develop 10 different videos.

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Key Visuals

For each range we created two key visuals. For the Classic Series we created a light-filled outdoor scene featuring three SKUs accompanied by key ingredients necessary to create the wine cocktails, accompanied by the claim “It’s Wine Time, Classic Cocktails for any moment of the day”.

Under the claim “Comfortable Food for Comfortabl Moments,” the Mi Pueblo series is shown in a gently lived-in scene featuring natural light and warm, casually arranged implements and pairing suggestions.
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Cocktails

The wine cocktail recipes contain easy-to-source ingredients such as local citrus or other fruit, such as pineapple or cherries, or even berry sorbet, spices such as anise, cinnamon or black pepper, and other alcoholic mix-ins like brandy or amaretto, sweetened with simple syrup and given a little fizz with the addition of soda water. With these simple ingredients, DAf put together six flavor-forward recipes, one for each time of the day and with a name to match, which are the following: Brunch Brilliance, Midday Blush, Daytime Delight, Sunset Soothe, Twilight Allure and Midnight Romance.
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Recipes

Each of the four recipes for the simple snacks and foods are accompanied by the claim, “Comfortable Food for Comfortable Moments.” They represent casual in-home dining, where a few ingredients transform something simple into something a little more deluxe. We developed the recipes to pair with the different wines from the line. The four recipes and pairings are as follows: Pasta Tikka Masala which pairs with Carmenere, a hummus trio with Chardonnay, a pizza with Sauvignon Blanc, and a hamburger with Cabernet Sauvignon.
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Videos

DAf styled and shot short videos featuring cocktail and food recipes, shot from closer angles than many Instagram videos shot from above, so as to develop a sense of warmth.

June 10, 2021

Embrace Your Flavor

Chile – GatoNegro

Embrace Your Flavor

Challenge

GatoNegro, one of wine’s most popular brands, came to DAf to launch a new campaign with a purpose: To highlight their commitment to championing diversity, by combatting racism, ageism, ableism and gender discrimination. Their aim? To use the brand’s colorful positivity with a clear purpose that would ensure consumers, loyal to the brand in 13 countries, knew their brand was for everyone.
Client
Viña San Pedro
Capabilities
Brand Purpose

Campaign Video

Key Visual

Social Media

Video Adaptations

Photogrphy
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Solution

DAf developed a brand manifesto to fluidly connect the pillars of flavor and diversity. While previously, flavor was used to describe the wine’s portfolio, in this campaign it is updated as being inherent to the consumer. The tagline “Embrace Your Flavor” is directly linked to GatoNegro’s positivity and inclusiveness, underpinned by the brand video’s message encouraging consumers to “love your flavor, be proud of it, share it with the world.” The campaign is uplifting and feel-good, 100% aligned with brand’s upbeat character.

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Brand Purpose

More than ever, to maintain currency in the eyes of consumers, particularly younger targets, brands must actively take on and communicate their position on current sociopolitical events. For GatoNegro, championing diversity was a natural progression of previous campaigns, particularly the “It’s All About Flavor” campaign. The concept of “flavor” extends, now not only taking to the range of wines, but to the identities and backgrounds of GatoNegro’s vastly diverse consumers. What remains is the brand’s characteristically bright, cheerful voice that our target has come to love and expect.
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Campaign Video

The brand video reflects GatoNegro’s philosophy of how sharing our differences contributes to a richer, more flavorful world. Present worldwide, we wanted to make sure all types of consumers felt represented by the video. To this aim, we ensured we showed a wide variety of people in different places, doing different activities, all embracing their flavor.

The central narrative in the video shows a dinner party where a group of six consumers meets to share GatoNegro, affirming the idea that life is better when we celebrate our differences and share together!

Key Visual

Alongside black cats and bottles of GatoNegro, our six characters feature: confident, positive and most importantly, together.
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Social Media Content

We created a range of pieces for social media, in formats both horizontal and vertical, to communicate across the brand’s networks.

Photography

We shot on-location in Santiago, capturing the bottle alongside our characters in the context of their dinner party.
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Embrace Your Flavor.

June 23, 2021

Four Chapters

Chile – Viña del Pedregal

Four Chapters

Challenge

Viña Del Pedregal came to DAf with a clear need: To create brand videos and photography for their four wine ranges. The challenge was to establish an aesthetic that would unify the videos and converse across the board with the ranges’ different visual identities.
Client
Viña del Pedregal
Capabilities
Brand Videos

Photography
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Solution

The four ranges — Aves del Sur, Kidia, G7 and Carta Vieja — were filmed in a cinematographic style, employing the use of an opening credits feature typical of film and TV, through which to speak of the wines’ qualities.

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Brand Videos

Shot with robotic arms to allow for extreme precision when capturing details, DAf filmed each range in-studio alongside the elements that represented them: Aves del Sur, feathers of birds from Chile; Kidia, delicate orchids; G7, rings of wood in a nesting doll position; and Carta Vieja, sumptuous hand-written letters.

Photography

Each element represents the essence of its range: The feathers evoke the wines’ Chilean origin, while the orchids stand for the freshness and delicacy of the Kidia range. The rings of wood represent the family’s seven generations, and the letters, the wisdom passed down through written communication from father to child.
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Storyboard

With such a high degree of exactitude needed to film the videos, the pre-production process was very calculated. Highly accurate storyboards were created, to show what would be achieved during the shoot.
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Making Of

Supported by DAf worked with a highly-skilled team to capture each product and element in the studio.
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May 2, 2021

Website 2021

Chile – Casillero del Diablo

Website 2021

Challenge

Viña Concha y Toro, a long-time DAf client came to us to reimagine the website for their brand of Casillero del Diablo, which is a globally-recognized premium wine brand. Their website was 8 years old and given the changes that have taken place in the intervening years, rather than refresh it, it was decided that we would redesign it from the bottom up, to design a user-friendly platform that allowed space for the user experience, the legend of the devil that protects the wine cellar, and of course, the wine. It was of utmost importance to the client that we keep the legend of the devil that kept the wines in the cellar safe front and center, while providing a unique user experience, all the while while not losing focus on the wine itself.
Client
Viña Concha y Toro
Capabilities
Website

Photography
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Solution

Starting from scratch, DAf redesigned the trilingual (English, Spanish, Portuguese) website to keep the legend of the devil that is said to protect the wines in the cellar alive and well. Rather than focus on people at picnic tables and wide open shots of vineyards, we honed down into the identity of the winery as a place that protects and houses its wine. DAf saw this as an opportunity for a leader in the field such as Casillero to rethink what a wine website should look like, and the aesthetics highlight a different look and feel, in alignment with the winery’s identity.

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Website

With clean lines, and keeping the user experience in mind, the website showcases the legend of the past into iterations of today, their many lines of wines, giving each one a clean, upscale look that is distinct from all the other lines, essentially communicating the personality of each one through rich textures, carefully selected props and showing off the wine to full advantage.

The wines become the focal point of the website, making it easy for consumers to learn about them, including their origins, soils, climate, tasting notes and pairing ideas, as well as awards they have won.

The site also opens a portal for clients to book tours and has a virtual tour as well. In addition to being rich in visual content and video, the website is also location-specific, linking out to e-commerce options available for the country from which the consumer is viewing the site.
LAUNCH WEBSITE
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Photography

The rich photography touches on the important codes of orderliness and pristine environments for wine drinking, essentially a place where everything combines beautifully. We explore the textures associated with each of the wine lines to evoke an inviting instance for enjoying the wine.
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March 1, 2021

The Essence of Our Origin

Chile – Kantal

The essence of Our Origin

Challenge

Kantal sought to position itself in a unique place in the gin world, which in recent years, is largely occupied by global brands on the one hand or craft brands on the other. Kantal, is a Chilean gin made with local botanicals evocative of the north of the country, giving it a unique flavor profile. Additionally, though historically gin was mainly drunk outside of the home at trendy bars, nowadays gin is drunk daily and as a refreshing drink, often at home. In light of these circumstances Kantal was faced with the opportunity to deepen consumer knowledge about their product and place themselves as a unique gin for Chilean gin consumers, who are largely motivated by experiences, novelty, sustainable lifestyle and connectedness to the earth.

DAf was asked to design a key visual and short videos for use on social media, as well as to start a social media campaign with influencers to put Kantal front and center for their audience, which describes itself as feeling disconnected from traditional advertising.
Client
Compañía Pisquera de Chile
Capabilities
Key Visual

Video

Social Media Content
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Solution

DAf developed a key visual in keeping with putting the local botanicals of the gin, as well as nature front and center We also filmed three short videos to showcase instances of relaxation and connection with the local environment to appeal to the target audience in three key areas, product, origin and botanicals. Lastly, to appeal to the somewhat iconoclastic target audience, who are not moved by traditional advertising, we started an influencer campaign to come to them where they are, on social media. The claim La Esencia de Nuestra Origen/The Essence of Our Origin was central to all three campaign elements.

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Key Visual

The key visual depicts a bottle of Kantal Gin in a rustic wooden box resting on the ground. The box is filled with the leaves and branches of several of its key botanicals, such as rica rica, boldo and arrayán (myrtle), in which the gin bottle is nested. The words (in Spanish) that read: Gin from the north of Chile, The Essence of Our Origin are printed at the top of the Key Visual.
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Videos

DAf developed three 15“ video capsules for use on social media. They are all set along a rustic river with a couple walking beside it, and picking and placing aromatic plants in a wooden box. We see the gin being poured, and a couple enjoying gin cocktails at a small, wooden table. Each video focuses on a different reason to believe of the brand, which were the origin, product, and botanicals. The voice overs convey the RTB of each video, and tell the consumer that one need not travel far to find what they are looking for, and that the intense aromas that they seek are close at hand, in Gin Kantal, the gin from the north of Chile, and end with the claim, “Gin Kantal, the essence of our origin.“

Influencer Campaign on Social Media

To promote Kantal within social media, which is the best way to contact their ideal public, DAf identified 46 influencers in the areas of lifestyle, green living and experts (mixologists). On a weekly basis, we will reach out to them, sending them a box similar to that in the key visual, which is to say a rustic wooden box with a glass, bottle of Kantal and some of the botanicals that flavor the gin, as well as a text introducing them to the brand and cocktail recipes. The expectation is to see Kantal positioned as sponsored content within these influencers’ timelines, and in the case of the mixologists, to see their new cocktail recipes for Kantal.
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Photography

The photos for Kantal have an intimate, dreamlike quality to them, even as they express freshness and lush vegetation.The palette is in earthy tones of greens and browns. Shots are luminous and reflective, showing off the bottle, the glass, the botanicals and nature, with glimpses of the people enjoying this gin.
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February 4, 2021

Libera tu Vibra

Chile – Vibra

Libera tu Vibra

Challenge

Santa Helena came to DAf for the launch of three new products in Paraguay, under the name Vibra. These are fusion wines, each of them a playful take on wine, fruity, light and refreshing to appeal to the young, adventurous segment of this South American country, and with flavors suited to tastes popular there. One is inspired by a locally-drunk mix called “Fantuvi“ which mixes a sweet wine with orange Fanta, another one is sweet but without the hint of orange, and the last, a white fusion drink contains some of the flavors associated with tereré, a cold mate (herbal) drink, such as mint and lemon.

For DAf, working in Paraguay was new, but as an agency, we had to adapt to the needs of the Paraguayan market, to understand their insights and create a high-impact campaign for TV and digital with our eyes set on opening a space in this competitive market for Vibra.
Client
Santa Helena
Capabilities
Videos

Key Visual

Photography

Social Media Content
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Solution

Their name, Vibra means vibe, and their label is young, fresh and graphic, moving into a different territory to appeal to young, creative types in Greater Asunción for whom drinking wine may be new. We sought to inspire the target audience to see the occasions of daytime get-togethers in this tropical country as perfect instances to consume the product, showing something creative, while not running afoul of the social codes of a country that is generally more conservative than some of its South American neighbors.


DAf designed a key visual, and produced photography and social media content, as well as producing a television commercial, and composing music created expressly for the campaign. These were all aimed at capturing instances of casual daytime enjoyment of this young set of consumers in a tropical setting. Each element depicts friends drinking the wine as a refreshing break that re-energizes the consumer and allows them to show their creative side.

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Television Commercial

The commercial is to the soundtrack of the music as described below with a contemporary trap/reggaeton beat, and starts with a shot of one of the colorful speakers in a hat-tip to the wine collar colors, followed by ice cubes falling into a glass of the product. Following are groups of dancers in the style of urban dance crews, and people moving energetically past an outdoor café where people are playing cards, as well as a fruit stand where some of the botanicals can be seen and scenes of a splashy cheers of the different products in a variety of glasses. The wine is present throughout, with bottles in people’s hands or placed on the cobblestones, always with condensation showing the refreshing nature of the wine. The scene ends with the dance crew energetically dancing down the street towards the viewer. One of our major challenges to do this was to film in Santiago, Chile and have the street scene resemble and evoke Paraguay, since traveling was made impossible by the pandemic.

Key Visual

There are two versions of the key visual, horizontal and vertical and in each the image consists of three hands raising each one each of the three bottles, vino fusión naranja, vino fusión dulce and vino fusión limón menta, beaded with drops of condensation and emanating frosty vapor against a blue-green background. Two of the bottles lean towards each other as if to communicate, “cheers.“ Each has the hashtag #liberatuvibra, or “unleash your vibe.“
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Photography

The photos, shot outside in an urban backdrop show the wine varieties, instances of consuming the wine and three varieties in three different shaped glasses, a wine glass, a tumbler and a jar with a handle, giving a splashy cheers. Others show the young, multiethnic, streetwear clad consumers of the wine posing in front of three large speakers that represent the collars of the wine bottles in orange, yellow and lime green, taking selfies and in poses typical of casual, relaxed get togethers in an urban, tropical setting.
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Social Media

DAf produced four 6“ videos for social media, which make ample use of the three signature colors, dance, movement, splashy cheers, split screens and urban dancing, to a lively, contemporary trap/reggaeton beat with the refrain, “Dulce naranja vino fusion, y seguimos vibrando,“ which translates to “sweet, orange, fusion wine, and we keep on vibing,“ excerpted from the song we created for them. One video showcases all three products and the three remaining ones each focus on one of the products.

Music

The song DAf created for Vibra was inspired in trap/reggaeton music, which is popular among this segment (ages 18-24) in Latin America. The music starts with and relies heavily on synthesized beats and sounds, echoing the type of music popular with this consumer, and with a couple of clinks that are both musical and hint at the sound of ice falling. The lyrics make reference to the rising temperature and the refreshing nature of the product, of enjoying it with friends and the novelty of Vibra. They also allude to unleashing creativity, belonging, the concept of latinidad (or being latino), toasting together, and encourage listeners to “libera tu vibra“ or “unleash your vibe.“
LISTEN TO ‘LIBERA TU VIBRA’ HERE
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Making Of

We put together the production of Vibra’s campaign on a small street in Barrio Brasil, choosing shots and cuts to give a good sense of Paraguay, from Chile.
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February 22, 2021

Branding

Chile – Ventisquero

Brand Architecture and Branding

Challenge

Chilean winery Viña Ventisquero was in a very unique position: The mother brand housed five key wine brands functioning alongside bespoke brands for specific export markets. However, the winery had discovered that consumers confused the similarly named Ventisquero, the winery’s most recognizable range, with its Viña Ventisquero namesake.

Viña Ventisquero came to DAf with a challenging project: To create an umbrella brand that would allow it to better showcase its individual wineries, creating a powerful new identity that would allow brand equity to trickle down through its diverse portfolios.

The process consisted of two distinct phases: Firstly, an analysis of Viña Ventisquero’s brand architecture. Secondly, the rebranding of Viña Ventisquero, including storytelling, naming, tagline, brand identity and a brand book for its application throughout the holding.
Client
Ventisquero Wine Estates
Capabilities
Brand Strategy

Naming

Portfolio Architecture

Brand Book
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Solution

DAf conducted a series of interviews with key winery executive and enological players in order to understand the company culture, and how their challenge had impacted upon staff, importers, distributors and consumers.

Throughout it became clear that the company culture was one of optimism, exploration and openness, in which employees feel comfortable and at home. In addition, at every interview a particular desire was raised: To communicate that the winery owned and operated their own vineyards in Chile’s principal winegrowing regions, a key differentiator between competitors of similar size or prestige.

Brand Architecture

After presenting and discussing brand architecture scenarios with the client, it became clear that the best way forward for the winery was a House of Brands structure in which each separate sub-brand and business unit was positioned horizontally beneath the to-be-named mother brand. In this way, each would receive equal weighting in the eyes of importers, trade and consumers — including the Ventisquero portfolio, which up until that point had often been confused with the holding’s name.
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Branding

With the corporate structure finalized, our creative team began the task of rebranding the winery. With “Ventisquero“ present in both the winery’s name and one of its sub-brands, the challenge was to continue to use the word in a naming and rebranding proposal that clearly separated winery from wine range, while reinforcing the its ownership of vineyards throughout Chile.

Naming and Tagline

The winery was renamed Ventisquero Wine Estates. During the process it became clear that “vineyards“ did not carry the necessary weight to communicate the vastness of the holding’s land assets. For that reason, DAf arrived at the solution of “estate“, a term that summarizes the idea of an extensive area of land, while also referring to ownership by single family or company, both of which are true in the case of Ventisquero Wine Estates.

The tagline “Growing Origins“ was chosen as a means to further highlight the company’s ownership of winegrowing land throughout the country.
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Brand Identity

Our designers worked to create a brand identity for Ventisquero Wine Estates that let each of its sub-brands continue to express themselves.
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Colors

The color scheme of gold, light blue and burgundy reflect brand characteristics of the vine, ventisquero and wine. White and gray are also employed in a neutral or complementary capacity.
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A signature “V“ shaped patterns inspired by the ice phenomena of the Queulat hanging glacier are also derived.
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Monogram and Logotype

Drawing from the dynamism of the letter “V“ and the sense of growth of the vines, the monogram elegantly presents Ventisquero Wine Estates’ initials.

A variety of formats were designed, including isologotype (combining the brand name and monogram in a single graphic block), logo and compact logo.
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Brand Book

DAf designed Ventisquero Wine Estates’ brand book, outlining each brand’s correct usage across all stationery, textiles, materials, digital applications and winery installations. It also proposes a unified style of brand photography.
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Storytelling

Based on the concept of “home“, the storytelling reveals Ventisquero Wine Estates’ four pillars of sustainability, innovation, passion and vineyard ownership; while introducing the optimistic, team-based attitude the brand presents.

When it comes to vineyards, we feel at home. In a place of trust, humility and commitment.

At home we are conscious; cultivating our relationship with the planet through sustainable practices.

We are innovators; experimenting with different winemaking styles and advances in technology.

We are explorers; reaching out as founders of our own estates in Chile’s most recognized wine regions.

But above all, at home we are a family.
A family united not by surname, but by a single passion: To share Chile’s finest origins with the world.

Ventisquero Wine Estates
Growing Origins

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Growing Origins.

March 3, 2021