Challenge

Casillero del Diablo needed a brand video for its red label wine, Reserva Especial, to launch for trade and consumers in the European market. An enological project proud of its origins in two major wine regions, Reserva Especial was interested in going further with their brand communications; branching out from concepts of “the perfect terroir” and speaking more securely as an individual brand, rather than as the greater winery.

Brand Video

The brand videos showcase the clay-rich valleys from which Reserva Especial’s grapes are grown, and introduces the winemakers responsible for the range.

Voice Over (Extract)

They say we were created from it.
Different civilizations have molded it,
Using it to shape their own identity.
Even at its most basic form, clay invites us to create.
This special material is intertwined with our very roots.
It is fundamental to our most expressive wines.
Clay has defined our identity since the beginning of time,
And it is our clay soils that characterize Reserva Especial.
A series of wines tied to instinct and origin,
And crafted to create a legend.

Key Visual

The key visual continues to consolidate the brand’s association with clay by focusing specifically on the interplay between this material and the bottle.

Photography

DAf traveled to Cauquenes and Casablanca to photography the product on-site in its vineyards.

Challenge

Bacardi vodka brand Eristoff approached DAf for a key visual and tagline to launch their gold vodka to a university-student target in the Chilean market. Low in alcohol with a unique caramel flavor, the product was entirely different from other products in the flavored vodka categories.

Key Visual

The tagline further conveyed the vodka’s candy-allure, likening the bottle to a sweet treat: “Unwrap Caramel.”

The bottle itself was partly wrapped in a gold wrapping paper, further adding to the treat-like appeal of the product.

Social Media Content

The sweet, rich concept was adapted to video capsules and images for the brand’s to-be-launched social media.

Challenge

Miguel Torres Chile, part of Familia Torres wine group is known for their connection with the Torres family alongside their strong focus on fair trade, sustainable practices and the recovery of forgotten native grape varieties.

DAf was charged with creating a new corporate film that would reflect Miguel Torres Chile’s brand pillars and present their principal products.

Corporate Video

We filmed Miguel Torres Maczassek and the winery’s enologist, Eduardo Jordán, on-site over two days in the Curicó, Huerta Maule, Manso de Velasco, Empedrado and Cauquenes family vineyards. Miguel Torres Maczassek provided the voiceover himself and was accompanied by his wife and children, reinforcing the family ties that sustain the vineyard.

The result is a highly-personalized account of the Torres family’s life in the vineyards and their work to sustain Chilean winegrowing, take care of the country’s native varieties and value the growers who tend them.

Result

The 6-minute film—recorded in Spanish with subtitles in English and Spanish—is now being shown to visitors to Miguel Torres Chile’s Curicó vineyard, as well as being shared among sales team members, distributors and importers.

Challenge

Having worked with DAf on the previous brand campaign, Simply Delicious, Frontera yearned to take another sweet step forwards in the evolution of its global communication. The challenge was to build on the lifestyle element of Simply Delicious and create a second campaign that would offer educational value via tasty pairing ideas for refreshing food and wine experiences. We called it “Making Moments Tasty”.

With the new Making Moments Tasty claim in place, we were able to turn Simply Delicious into Frontera’s new tagline; a strategic move that would help strengthen and build on the brand’s positioning from the previous year.

Brand Videos

First, we created a concept, which was swiftly followed by the development of a script and wine-pairing-inspired supers that would give rise to a five-video brand campaign. We filmed all five videos in three days and brought the project to a close via an intensive, in-house, post-production period.

Each video is set in a different location, reflecting the diversity of Frontera’s varietal wines and reinforcing the brand’s image as “wines for all kinds of moments”. Making Moments Tasty invites the consumer to enjoy Frontera wines at the beach, when moving house, when preparing for a night out with friends, when enjoying a barbecue and on very special family occasions. The short texts, superimposed over each video, share quick food and wine pairing tips that are designed for consumers looking to get more out of wine.

Key Visuals & ORIGINAL PHOTOGRAPHY

We created a number of key visuals for Making Moments Tasty, each one representing one of the situations depicted in the brand videos. We made use of four specific elements: product, food pairing, claim and lifestyle. Each key visual presents a group of wine consumers who are enjoying Frontera wines in the background. The product and food pairing ideas appear in the foreground, heightening the campaign’s educational value.

WEBSITE

To complement the food and wine pairing experience depicted in the brand videos, DAf’s digital creatives designed a new Frontera website that would offer interested consumers more advice and information on how to match Frontera wines with different foods and in a variety of occasions. Ideas were communicated through the development of specialist texts and the production of original photography.

Developed in both English and Spanish, the Making Moments Tasty website appeals to a wide range of wine consumers all over the world and is designed with mobile users in mind. The text reinforces the focus on wine and food pairings, turning Making Moments Tasty into an educational experience with Frontera wines.

In addition to food and wine pairing ideas, the new website also offers creative ways to turn Frontera wines into fruity cocktail experiences.

Target

Wine consumers and Frontera brand lovers all over the world, with a developing interest in food and wine pairings.

POS

Boxed necktags were created with suggestions and wine pairing ideas for the consumer, helping them to better enjoy their purchase. Stoppers were also created to support the messaging and catch consumers´ eye in-store.

Challenge

Recognizing the US as an important market for their Frontera brand, Concha y Toro asked DAf to help them promote their 1.5-liter range with a digital video and social media campaign. They sought to align the brand with special, uplifting moments among family and friends, and looked for a fun and entertaining manner to educate consumers about the many ways and occasions to enjoy Frontera.

Mixology

Working with a professional mixologist, DAf produced a menu of four different Frontera-based cocktails, each based on a prominent US festivity: Halloween, Thanksgiving, Christmas and New Year. Four videos, and corresponding key visuals, were made to demonstrate how easily the wine can be used as a key ingredient for delicious, seasonal cocktails.

Brand Videos

Frontera 1.5 is showcased as a fun wine to share with friends and family. The claim “Shake up cocktail time!” was devised, as it not only conveys the methodology involved in making cocktails, but also suggests a countdown to the arrival of a long-awaited occasion. Each video reflects this with the first shots of seasonally-themed clocks, which clearly demonstrate the mood and festivity of each video.

The wine is passed from person-to-person, who each add an ingredient to create the respective cocktails, which stresses the sharing capability of the wine and the sense of social enjoyment it generates.

Key Visuals

In the key visuals, DAf used the flavors of cocktails to envisage color schemes which visually complemented each occasion. For example, Halloween’s Bewitching Berry was led by a compelling purple, New Year’s Snow Sweet Snow reflected with a celebratory gold, Christmas’ Merry Berry with a jubilant red, and Thanksgiving’s Hug in a Mug with a warm, autumnal orange.

Challenge

Backed by Frontera’s diverse character, wines for all kinds of people and tasty moments, we developed a special campaign that would offer a new, entertaining and creative way of enjoying wine.

KEY VISUAL & BRAND VIDEO

Cocktails was a creative campaign, influenced by modern consumer tendencies, the kind of campaign that would appeal to a range of ages and cultures with an interest in trying something new. As a way of matching the campaign’s fun attitude, DAf combined a range of creative ingredients and drew on extensive wine industry experience to create simple and fun recipes with globally available ingredients.

The video was produced especially for social media channels, which greatly influenced its sharp, snappy style. Each cocktail is presented through the use of quick and playful edits, staying true to Frontera’s energetic, fun and diverse personality.