Where Memories Are Made

Spain – Anís del Mono

Where Memories Are Made

Challenge

As an iconic brand of Anís, a digestif often taken after meals and incorporated in pastries, Anís del Mono is a beloved part of everyday and specifically Christmas tradition in Spain. Its faceted bottle, which is styled after an elegant perfume bottle is also used as a style of percussive instrument to accompany songs at Christmastime.

The brand approached DAf to celebrate 150 years of Anís del Mono, produced in Badalona, Catalonia. They call back to the persevering tradition of the liquor, whose formulation and production have not changed in 150 years. Using their newly-designed label to celebrate this long-lasting tradition, we developed stills for social media, a key visual as well as a brand video in 60“, 30“ and 15“ formats as well as capsule videos for use on different social media platforms.
Client
Grupo Osborne
Capabilities
Brand Video

Key Visual

Social Media Content
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Solution

Anís del Mono occupies an important place in Spanish tradition, and has many unique elements to its branding, from the stylized faceted bottle, to its namesake monkey, and even the misspelling of a word on its classic label. We are called back to the unchanged history of the spirit as something that brings nostalgia and that has deep roots that transport us back to our past, even as they distill into our present.
DAf wanted to show that though the liquor dates back 150 years, it continues as a strong force that tells not just the story of the liquor, but brings back strong memories for those who drink it.
The tagline “La Fábrica de Memorias“ or “Where Memories Are Made“ encapsulates the past and present quality of the spirit, which harkens to tradition, but lives on until today.

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Brand Video

The brand film opens with a stained glass window with the liquor’s namesake monkey on it, which is located in the distillery. It then shows hands leafing through a ledger with the word Badalona printed at the top of the page. DAf constructed a small scale old-fashioned movie theater in the distillery to join together the nostalgic feeling of watching an old school movie with the essence of the liquor. The reel to reel projector projects over parts of the still before showing the distillation of the liquid itself. As the faceted bottles roll past, the trilling sound that the bottle makes when played as an instrument is heard, and the voice over is told from the perspective of the liquor itself.

Key Visual

The key visual is an image of the bottle with the redesigned label, in front of the stained glass window, giving an ethereal yet traditional look, with touches of copper in allusion to the stills used to distill the liquor. A sprig of flowering anise completes the visual with the words “Fábrica de Memorias“ and a text recalling founder Vicente Bosch below.
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Social Media

DAf developed a series of stills for use on social media, showing the bottles, still, liquid and the projections of historic photos over the stills. We also developed short capsules for Facebook, Instagram feed and stories. These 15“ videos show the rolling bottle with the melodic sound it produces when played, the liquid being distilled as well as a reel-to-reel film being shown. The voice over is in first person, as though the liquor itself is speaking.
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La Fábrica de Memorias / Where Memories Are Made

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December 16, 2020

Familia Torres – A Family Beyond Sustainability

Spain – Familia Torres

A family Beyond Sustainability

Challenge

Familia Torres, one of the world’s largest and most recognized wineries is a long-standing DAf client. They are very commited to sustainability, which, given the size of their winery has a large impact on the planet. The client wanted to communicate their long-term commitment to sustainability and develop a claim that could work for the coming years that represents everything that the family is doing to achieve it.
Client
Familia Torres
Capabilities
Key Visual

Social Media Content
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Solution

We focused on the legacy of the Torres Family, and the stewardship they have of the earth, which includes undertaking measures to lower their carbon footprint by 30%, recovering old grape varieties and investing in organic winemaking. The history of their five generations, and the care they take of the planet to keep this legacy going are an essential part of the winery’s identity.
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Key Visual

The key visual shows Miguel Agustín Torres (president and 4th generation) with his 5th generation children, Miquel and Mireia, who both hold high-level positions in the winery, representing the multiple generations of the Torres Family on the steep slopes of Finca Tossals, Familia Torres’ highest winery in Priorat, Spain, overlooking a valley, and backed by a mountain ridge. The overlay features a text with the claim “A family beyond sustainability“ and a paragraph detailing the steps they are taking to be good stewards of the land. The paragraph is underlined with Miguel Torres flourished signature. There are versions of the key visual in English, Spanish and Catalan.
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Key Visual Text Overlay

Five generations as wine producers have helped us to have perspective. We believe that a new way of understanding wine is essential in order to face climate change. With this in mind, we have undertaken measures to lower our carbon footprint by 30% while at the same time recovering old grape varieties and investing in organic winemaking. Beyond sustainability, our legacy is taking care of the planet for future generations.
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Social Media

Individual photos of the fourth and fifth generation, Miguel Agustín Torres, Miquel and Mireia at the mountaintop winery in Priorat, Catalonia, Spain will be used in social media.
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A Family Beyond Sustainability

January 5, 2021

A Legend Reborn

Spain – Viña Monty

A Legend Reborn

Challenge

As part of the celebrations of their 150th anniversary, Bodegas Montecillo relaunched their historic brand Viña Monty. Its return was marked by releasing three new Reserva wines and unveiling of the last bottles of the award-winning 1975 vintage, in which Viña Monty was chosen #1 among France and Spain’s most prestigious blind tastings.
DAf was approached to create a campaign in support of Viña Monty’s return, including concept, storytelling, claim, brand video, key visual and social media content. The challenge was to build brand equity and elevate Bodegas Montecillo’s credentials by bringing Viña Monty—once its most iconic brand—back to top of mind.
Client
Grupo Osborne
Capabilities
VOICE OVER

VIDEO

KEY VISUAL

SOCIAL MEDIA CAPSULES
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Solution

The new Reserva range was developed by chief winemaker Mercedes García Rupérez, over eight years of careful investigation, spanning 800 separate parcels in the Rioja Alta region and revealing some vines over 100 years old.

Alongside its reinvigorated brand color, the chosen claim “A legend, reborn“ communicates the foundation of Viña Monty’s tradition and origin, combined with this modern investigation into nature and terroir.

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VOICE OVER

Nature calls upon our land
Ancient stones whisper a secret,
that rises to the surface.
Stories woven into the landscape slowly unravel.
As clues are revealed,
a path is set,
tinged with a distinctive hue.
A hint of things to come,
suffused with passion and tradition.
The past is unearthed,
forever intertwined with the land,
crafted to become the finest expression of our terroir.

Viña Monty. A legend reborn.

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BRAND VIDEO

Filmed on-site in Rioja Alta, Viña Monty’s tradition, origin, terroir, influence of nature and chief winemaker all feature prominently in the brand video.

KEY VISUAL

The key visual presents the product, highlighting the contemporary brand color and surrounded by items that explore its tradition, origin, terroir and relationship to nature.
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SOCIAL MEDIA CAPSULES

16“ video capsules were developed for social media, highlighting the brand’s cellars, its chief winemaker’s investigation and old vines.

A legend reborn.

August 20, 2020

Cultivating the remarkable

Spain – Ysios

Cultivating the remarkable

Challenge

Pernod Ricard Winemakers approached DAf to create a number of brand assets for Ysios, a terroir-focused winery in the Spanish region of Rioja Alavesa. With products appealing to consumers with high purchasing power, Ysios required key visuals and claims to position their masterbrand and five product lines, communicating and giving weight to their positioning statement of “Cultivating the remarkable.”
Client
Pernod Ricard Winemakers
Capabilities
Storytelling

Key Visuals

Campaign Toolkit

Photography
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Solution

For Ysios, the concept “Cultivating the remarkable” takes root through the cultivation of the best grapes from the finest lots, and later connects to the concept of cultivation at a human level, though which the remarkable occurs in the relationships between people, then between people and the terroir of Rioja Alavesa. We worked with the campaign claim “Distinctive connections. Remarkable wines” to create a series of key visuals, both for the masterbrand and for separate product lines.

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Storytelling

It is only through nurturing connections that we become enriched – we progress, we are refined, we enhance our lives. The intensely personal connections we develop nourish our life and in turn help us cultivate something remarkable. At Ysios, we capture the distinctive expressions of Rioja Alavesa terroirs by unlocking the secrets hidden within the soils of each of our small plot vineyards. Choosing the exact moment to hand pick the best grapes from distinctive lots of clay-limestone earth – carefully connected with our avant-garde winemaking mindset. It is this intense personal connection with each small lot vineyard framed by the backdrop of the majestic landscape that showcases the remarkable at Ysios.
Ysios. Cultivate distinctive connections.

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Key Visuals

The key visuals reference these connections between nature and humankind; showing the aspects of the Rioja Alavesa terroir that result in each wine’s expression, alongside the curves of Ysios’ winery’s highly-original architectural design. Low saturation, low contrast and red-leading tones serve to highlight the bottle shot in each key visual, which is further accentuated through the sweeping signature symbol in foil that encases the bottle.
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Campaign Toolkit

DAf created a campaign toolkit outlining the creative and communicational concept, purpose and use of brand manifiesto, claims and taglines; graphic guidelines for print and digital; and the correct use of all brand photography, color treatment, typographies and logo.
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Photography

Original photography captures a range of hidden details throughout Ysios’ winery and natural surroundings. A special attention to color (low-contrast, desaturated style) creates a sensorial experience for the viewer.
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Results

The campaign is currently live in the Spanish and global markets.
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Distinctive connections. Remarkable wines.

September 29, 2020

THE SPIRIT OF CONQUEST

Spain – Carlos I

The Spirit Of Conquest

Challenge

Osborne’s brandy Carlos I is the world number one selling Brandy de Jerez Solera Gran Reserva and market leader in Germany, key for brandy in Europe.

In celebration of the 130th anniversary of Carlos I, Osborne released a limited edition and charged DAf with communicating this milestone. Inspired by the product’s once-only packaging, DAf’s task was to create an integrated campaign including brand video, key visual, photography, social media capsules, brand activation and sales material, to present Carlos I’s 130 Anniversary Limited Edition in Spain and Germany in the on-trade and Duty Free channels.
Client
Grupo Osborne
Capabilities
VIDEO

KEY VISUAL

PHOTOGRAPHY

SOCIAL MEDIA CONTENT

POS

BRAND ACTIVATION
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Solution

Created by Osborne’s Master Blender, Ignacio Lozano, the anniversary edition blends brandy from the cellar’s oldest soleras and holandas along with the history and expertise of his predecessors. In addition, for the first time in the brand’s history, two of the century-old butts from Carlos I’s founding solera were also emptied, resulting in a brandy truly impossible to recreate.


With its mounted knight icon, the Carlos I’s limited edition packaging can be seen as a contemporary interpretation of the armor used by 16th Century knights.

Alongside the claim “The spirit of conquest,” we developed brand storytelling based on the strength and beauty of the knight’s horse to communicate the conquest of history, time and knowledge behind Carlos I’s limited edition brandy.

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VOICE OVER

It takes time to create something remarkable.
Triumph is the result of unceasing endeavor.
Only with time does a king become a conqueror,
His spirited stallion a trusty steed.
Born of butts steeped in history,
And aged to perfection
It is with this patience that a craftsman becomes a master,
Signing his name to a blend that unites knowledge and heritage.
All to create a brandy that conquers the passage of time.
The legacy of 130 years of history.
Carlos I. The spirit of conquest.

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BRAND VIDEO

Filmed in Osborne’s original bodega, the brand video alludes to the passage of time that creates such a brandy, and the strength and elegance of the horse that has always symbolized the brand.

SPANISH VERSION

KEY VISUAL

For use in both off and on-trade respectively, DAf created key visuals featuring Master Blender Ignacio Lozano, and the horse, alongside the soleras and holandas whose brandy, blended over the years, gave way to this never-to-be-repeated product
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PHOTOGRAPHY

Original photography presents the ambiance of Osborne’s cellars, alongside the horse and Carlos I’s sleek, limited edition packaging.
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SOCIAL MEDIA CAPSULES

Capsules for social media were created focusing on the horse, the Master Blender and the anniversary product itself.

BRAND ACTIVATION

DAf created a brand activation concept through which participants enter a darkened room in a gallery-like space. Once inside, they pass through different rooms where, through sensations, the aromas and flavors of the anniversary edition brandy are introduced.

SALES MATERIAL

DAf created a brandbook, sales folder, presentation material and billboard in support of the campaign launch in the Spanish and German markets.
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BEHIND THE SCENES

We traveled to Andalucía to film on location in Osborne’s original cellars.
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DUTY FREE VIDEO

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September 2, 2020

Vinos de Jerez

Spain – Osborne

Vinos de Jerez

Challenge

Osborne is an ultra-premium Spanish sherry brand with roots stretching back to 1772 in El Puerto de Santa de María in Andalucía, part of Spain’s Sherry Triangle or Jerez-Xerès-Sherry D.O. Still in the hands of the same family after six generations, Osborne approached DAf to create a campaign that illustrated the value of their sherry in a way that was consistent their more than 200 years of history, yet still appealing to a modern consumer.
Client
Grupo Osborne
Capabilities
Video

Key Visual

Photography

Social Media
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Solution

Even more than in winemaking, the elaboration of sherry is a complex dance between excellent raw materials and the slow passage of time. Aged through a dynamic system employing criaderas (sherries of different ages) and soleras (the oldest sherries), the Master Distiller combines liquids of different ages to determine the final blend. In this way, the past is literally contained in each bottle.

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Video

DAf traveled to Santa de María to film on-site in the Osborne cellars, an extremely beautiful, evocative space where the sherries are blended and aged over sometimes great expanses of time.

We worked with the idea of time and the communication between different areas of the cellar in the creation of the final blend. Articulated through the claim “For the longer the silence the more There is to say,” the eternal echo of time—reverberating through the past, present, and in the aging process—is central to Osborne’s family history and the elaboration of their sherries.

Voice Over

I am active history
The steps of those who opened my doors
Mingle with the murmurs of the morning wind
Echoes that awaken my foundations
And reverberate in the wines I shelter
I was founded in 1772
With the determination to craft sherry wine
A dream that Thomas Osborne Mann had long envisioned
His voice resonates through seven generations
And his name is heard beyond these walls
The family has assembled a collection of extraordinary soleras
That beat to the rhythm of time
Each naturally turned to reveal the finest notes of sherry wine
Patience is an intrinsic part of my character
As it has allowed for this treasure to flourish
And tell a story of its own
Waiting to be shared for generations to come
Waiting for the right moment to be heard
“For the longer the silence the more there is to say,”

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Key Visual

The commitment of the Osborne family over six generations, and value of their family name in the sherry industry, cannot be underestimated. The current generations of the family alongside Osborne’s Master Blender feature prominently in the key visual and video. It is their skill and vision, after all, that make these ultra-premium sherries possible.
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Photography

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Social Media

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Making Of

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For the longer the silence, the more there is to say.

October 9, 2020

Made by man, desired by angels

Spain – Purgatori

Made by man, desired by angels

Challenge

Familia Torres came to DAf with a project to highlight Purgatori, one of their most spectacular vineyards in Catalonia, located in the Costers del Segre D.O. Here the land is arid and tough to work, requiring great patience and mastery required to yield grapes. Our challenge was to create a brand video to connect consumers to the estate’s real and fascinating history, while also capturing the unique geography of such an exceptional wine-growing location.
Client
Familia Torres
Capabilities
Brand Video

Key Visual
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Solution

Catalan for “Purgatory,” the wine is named after the story of Benedictine monks. During the 18th Century, they were sent to this isolated land as a punishment for not obeying their order’s rules. Part of their grueling manual work they undertook there was to produce wine to send back to their monastery. Drawing from this evocative story, DAf developed a brand video narrated by Miguel Torres Maczassek and Joan Francsec Farré, Purgatori estate manager. Both men have strong emotional and family connections to the land and their perspectives explore the historical and personal viewpoints that make this estate so memorable.

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Brand Video

These viewpoints were further reinforced through the director’s use of the camera, employing movements that sweep beside and around ancient stones, peer into corners and hidden paths, and finally reveal the discovery of the famous barrels found by the Torres family as they restored the estate’s historic monastic buildings.

Voice Over

Without a doubt, Purgatori is one of the most historical places I know.
In 1770, it belonged to Benedictine monks. Here, they cultivated vines, olives and wheat for their monastery. Found in the denomination of Costers del Segre, in the area of Les Garrigues, this is our family’s most continental vineyard in Catalan soil.

Here, the land is hostile, with cold winters and hot summers.
These extremes make the ideal conditions for growing Garnarcha y Cariñena grapes of great quality, allowing for organic, natural winemaking.

I was born in this house; I have a lot of memories here. My family and I have worked on these lands, I witnessed its neglect when the wine market was down, which was difficult for us all. But I have been lucky enough to see the vineyards thrive once again.

It’s a place with a special energy, standing here you feel a special connection to the earth. It was the reason I decided to revive its winemaking tradition.

When we set to work on the new winery, we were surprised to discover an old stone door that had been used by the Benedictine monks in the original bodega.

They called this place Purgatori.

It was said that monks who did not fulfill the demands of the order were sent here to purge their sins. The climate and the hard work were the price of their punishment.

The monks sent wine back to the monastery, but the barrels never arrived completely full. As the story goes, the wine was so great that it was desired by angels, and so they took some up to the heavens. Though, in reality it was the monks, wo couldn’t help but sample some of the wine themselves!

Sometimes, a place can make you feel the passage of time. You can feel its story by touching a rock. This, the Purgatori estate, is that place.
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Key Visual

DAf’s creatives developed Purgatori’s key visual based on the creative concept “Made by man, desired by angels,” a clear reflection of the brand’s storytelling. It was also important to take the wine’s premium quality into account, as well as the brand’s desire to appeal to wine consumers interested in products that fall into the medium-high to high price range.

With a heavy focus on brand awareness, the image of angels carrying a barrel of wine up to the heavens is a clear representation of the brand’s storytelling and a direct reflection of the bottle’s label. “Purgatori” heads up the key visual’s textual creativity, placing emphasis on brand awareness, with a short supporting phrase “Made by man, desired by angels” the prestigious endorsement of Torres is featured further down, closer to the bottom of the image.

Elegance is captured through neutral grey tones and glints of gold. The representation of the sky occupies more than three quarters of the key visual, emphasizing on the importance of the angels in the storytelling and reinforcing the idea that Purgatori is a premium wine, fit for the heavens.
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Making Of

DAf filmed onsite at the Purgatori estate in the Costers del Segre D.O.
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Target

This campaign was created to appeal to an informed target with a high interest in the wine sector. Such consumers interact with a range of wine brands, both on and offline, and possess a knowledge about wine and the wine industry that is particularly advanced.
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Made by man, desired by angels.

October 14, 2020

The Patience of a seafaring jewel

Spain – Esplendor

The Patience of a seafaring jewel

Challenge

The Torres Family was about to launch its first traditional method wine, a small production of just 4000 cases to be sold at home and abroad, and needed a captivating, two-minute brand video to tell the story behind the wine’s creation.
Client
Bodega Torres
Capabilities
Video
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The Story

In the 18th Century, the English merchant, Daniel Vardon Kennett arrived by boat to Catalunya, married a Catalan and began a new winemaking adventure in the vineyards of Santa Margarida d’Agulladolç, Penedés. Inspired by Kennett’s adventure, Esplendor is an enchanting story that represents a Denomination of Origin; recognized in the industry as The Land of Sparklings. The history of the terroir and Vardon Kennett’s winemaking adventure story merge to create the core concept behind the brand video that DAf produced for the product’s launch.
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Brand Video

We created a brand video that would relate the story of Vardon Kennett in an inspiring way. We wanted to establish an emotional connection with the viewer while emphasizing the premium quality of this new product, which is why we chose to film all footage from scratch.

We filmed the material at sea in Chile, to represent Guernsey, and then travelled to Spain to film both the Penedés vineyards and the scenes in the cellars. We made use of natural and artificial lighting to build atmosphere and convey the idea of high quality winemaking. For example, we used backlighting to capture the detailed movements of the yeast fermenting in the bottle; a premium look for a premium wine.

The music was especially composed to generate feeling and harken back to the seafaring escapades of English merchants. We also incorporated the talents of our 3D specialists to create the shot of Vardon Kennett’s boat from under the water. This shot was included to convey the idea of being part of the ocean and, therefore, at one with the surroundings of this particular terroir.

Target

Local and international distributors, and wine consumers who visit the winery in Penedés.
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A sparkling adventure in Penedés, Spain.

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October 20, 2020

Corporate Film

Spain – Familia Torres

Corporate Film

Challenge

DAf was delighted when Familia Torres, a longstanding client, approached the agency to produce a new version of its corporate video. A video that would be shown to the 80,000 plus annual visitors to the Pacs del Penedès winery before they embark on their tour.

The challenge was clear: to reflect the modern day pillars of the brand and project an image of the prestigious winery that focuses on the earth, consumers and its ability to unite tradition with innovation.
Client
Bodega Torres
Capabilities
Video

Social Media Content
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Solution

We focused on the romantic but real connections between the vineyard and nature. Shooting in several locations in Spain, Chile and California we successfully brought to life the secret of Familia Torres: a deep connection with the land and an unrelenting passion for quality that transcends generations and traditions and embraces innovation.

Five generations of the family feature in the film and this intimate portrayal underscores the authenticity of Familia Torres approach.

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Result

The 14 minute videos – recorded using both Catalan and Spanish voiceovers – are available with subtitles in English, Mandarin, Russian, German and Japanese. They are now being shown in the brand’s visitor centres as well as being shared among sales team members, distributors and importers.
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Social Media

Twenty-second edits from the corporate film have been used to craft a series of 12 social media posts for Instagram, of which 4 will be published throughout the year.
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Making Of

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An unrelenting passion for quality that transcends generations.

October 20, 2020

A Label of Firsts

Spain – Protos 1927

A Label of Firsts

Challenge

Spanish wine brand, Protos, came to DAf in need of a brand video for its 1927 wine; a wine that until this very day bears the same exact label as used for its first vintage in 1927. The challenge was to create a video that would bring to light the significance of the wine’s historic packaging and solidify the brand’s core values.
Client
Bodega Protos
Capabilities
Video
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Brand Video

Our creatives began by exploring two of the brand’s core values in the early stages of video concept development: Protos’ vanguard spirit and the importance of origin. Since they produced their very first wine, Protos has demonstrated an unwavering belief in the terroir found in the Ribera del Duero and an uncontainable visionary character, reflective of its founders’ pioneering nature.

With this in mind, it seemed only logical to create a brand video that would present the 1927 label – a label that was used to package a wine made by a group of local pioneers – as a symbol of the Protos vanguard spirit and the brand’s innate desire to move Spanish wine forward.

Each element of the label represents a variety of firsts in Protos’ history… The first winery built by Protos in Ribera del Duero, the first great wine to be produced in the region, the first red and the irremovable stamp of the first place position that was awarded to the brand in the 1929 Barcelona International Exposition.
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The video is a series of extreme close-ups of each element on the label, accompanied by a very simple voiceover that narrates the story of a wine brand that always comes in first and which, among other things, was the first to believe in the Ribera del Duero region. We watch as the 1927 label is printed using an antique printing machine; a physical symbol for the brand’s very first achievements and a piece of history that Protos intends on preserving for many years to come.
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Target

Wine consumers across both national and international markets.

Spanish Version

The printed expression of a vanguard spirit

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October 20, 2020