Carlos I – Cocktails

Spain – Carlos I

Cocktails

Challenge

Carlos I, one of Spain’s most well-known brandies, continues to look inward to search for new ways to connect to brandy drinkers, especially the younger target. As one of the brand’s pillars is mixology, DAf was asked to create photography and capsules for use in social media to remind younger consumers of the versatility of Carlos I when it comes to cocktail hour.
Client
Grupo Osborne
Capabilities
Photography

RRSS Capsules
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Solution

DAf worked with mixologists to create a series of ten classic brandy cocktails. Our team worked with a premium though contemporary color palette, based on the composition of each cocktail. Photographed in studio using simple geometric props, block color boards and a copper-hued cocktail set as support, the bottle is front and center of all material.

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Photography

Each cocktail was photographed in studio, accompanied by the elements essential to create it. The extra premium Amontillado and Pedro Ximénez brandies were coupled with a more sophisticated art direction.
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Capsules

DAf created 8” capsules of each cocktail, showing each in all its beauty, ready to be served.

Book of Cocktails

DAf designed a book of classic recipes featuring Carlos I, to inspire our consumers’ next cocktail hour with friends.
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The beauty of brandy.

May 4, 2021

The Pulse of Time

Spain – Bodegas Montecillo

The Pulse of Time

Challenge

Having reached the milestone of their 150th anniversary, Bodegas Montecillo required a new campaign to premiumize their brand and explain their winery’s background, without relying on overly traditional creative codes. DAf was approached to create the concept behind this campaign and communicate the authentic history and savoir-faire of Rioja’s third-oldest winery through a brand film, key visuals for the main SKUs and photography for social media.
Client
Bodegas Montecillo
Capabilities
Video

Key Visual

Photography
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Solution

150 years after their founding on the very same Rioja lands, one thing is clear to the team at Bodegas Montecillo: the passage of time is intimately connected to winemaking, both in terms of the growth of a winery and in terms of the creation and cellaring of each bottle. However, for Bodegas Montecillo, time’s passing is a cause for celebration rather than nostalgia. Through the claim “The Pulse of Time”, the winery shows how the beat of time inextricably connects the winery to its past and to its work, with optimism for the future.

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Brand Film

The video shows us luscious scenes of Rioja and featuring the brand’s Chief Winemaker, a beat builds throughout the brand film, beginning in a heartbeat and supported by the visual of a metronome, symbolizing the passing of time and work of the team.

Key Visual

Key Visuals highlighted the winery’s four main SKUs and their revitalized brand color. The metronome’s hand marks time, displaying the winery’s key dates in gold.
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Photography

We shot in studio and on location at the winery, developing a suite of assets that showed Bodegas Montecillo’s portfolio in a newer, more modern light, accompanied by geographic shapes, natural architecture and shadows.
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The Pulse of Time.

March 30, 2021

Vive al Doble

Spain – Doble·V

Vive al Doble

Challenge

When Osborne added the whisky Doble·V to their portfolio, they were faced with the challenge of relaunching the brand to attract mid-Millennial whisky consumers to this Spanish, rather than Scotch, whisky. DAf was approached to create a range of assets to reposition the brand, including brand manifesto and claim, packaging design, key visuals, social media content and brand book.
Client
Grupo Osborne
Capabilities
Packaging

Key Visual

Social Media Content

Brand Book
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Solution

DAf created fresh, attractive pieces where the liquid was the star, drawing from Doble·V’s distinctive warm red tones and the icon of the “W” to create transparent, uncomplicated communications. The results shy away from the typical complexities of the whisky world and present our attitude-forward consumer at the forefront.

Key in all materials was the unencumbered, highly sociable attitude of the consumer. Described in Spanish as a “picarón” (similar to a “jokester”), they are the type of person who lives life intensely. This attitude was expressed in the claim “Vive al Doble,” a play on words in Spanish, inviting consumers to live more.

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Manifiesto

Cuando somos nosotros mismos, vivimos al doble.
Nos reímos, jugamos y disfrutamos al doble.
Pensamos menos en qué dirán y mucho más en qué vendrá.
Siempre atrevidos, listos y con audacia.
Así bailamos con el tiempo.
Dándole al pasado una doble vida
para hacer el presente mucho más interesante.
Y si tenemos en mano el whisky ideal, ¡pues mucho mejor!
Con doble suavidad y carácter, con doble sabor y espíritu.
Tan versátil como nuestro destino, tan auténtico como nuestra actitud.
Perfecto para celebrar todo lo que venga.
Sin importarnos cómo, ni tampoco dónde.
Justamente de eso se trata,
Vivir al doble.

Packaging Design

We updated Doble·V’s packaging to present a cleaner, more modern design featuring the iconized “W”.
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Key Visual

Doble·V defines itself as a brand that invites consumers to live intensely, forgetting about what others may say, and instead focusing on future opportunities. This attitude, summarized by the tagline “Vive al Doble” (a play on “life” and “double”) is expressed in the key visuals. Divided in two, they show our consumer, the “picarón”, living life to the fullest in everything they do.
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Perfect Serves

Key in this campaign is the inclusion of “perfect serves”, typical Spanish aperitivos that pair beautifully with the whisky.
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Photography

We shot in-studio to capture our consumers’ authenticity and happiness.
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Brand Book

DAf developed and designed the brand book for Doble·V, including the brand concept, guidelines and actions to present the refreshed product to market.
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Vive al Doble.

June 1, 2021

Where Memories Are Made

Spain – Anís del Mono

Where Memories Are Made

Challenge

As an iconic brand of Anís, a digestif often taken after meals and incorporated in pastries, Anís del Mono is a beloved part of everyday and specifically Christmas tradition in Spain. Its faceted bottle, which is styled after an elegant perfume bottle is also used as a style of percussive instrument to accompany songs at Christmastime.

The brand approached DAf to celebrate 150 years of Anís del Mono, produced in Badalona, Catalonia. They call back to the persevering tradition of the liquor, whose formulation and production have not changed in 150 years. Using their newly-designed label to celebrate this long-lasting tradition, we developed stills for social media, a key visual as well as a brand video in 60“, 30“ and 15“ formats as well as capsule videos for use on different social media platforms.
Client
Grupo Osborne
Capabilities
Brand Video

Key Visual

Social Media Content
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Solution

Anís del Mono occupies an important place in Spanish tradition, and has many unique elements to its branding, from the stylized faceted bottle, to its namesake monkey, and even the misspelling of a word on its classic label. We are called back to the unchanged history of the spirit as something that brings nostalgia and that has deep roots that transport us back to our past, even as they distill into our present.
DAf wanted to show that though the liquor dates back 150 years, it continues as a strong force that tells not just the story of the liquor, but brings back strong memories for those who drink it.
The tagline “La Fábrica de Memorias“ or “Where Memories Are Made“ encapsulates the past and present quality of the spirit, which harkens to tradition, but lives on until today.

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Brand Video

The brand film opens with a stained glass window with the liquor’s namesake monkey on it, which is located in the distillery. It then shows hands leafing through a ledger with the word Badalona printed at the top of the page. DAf constructed a small scale old-fashioned movie theater in the distillery to join together the nostalgic feeling of watching an old school movie with the essence of the liquor. The reel to reel projector projects over parts of the still before showing the distillation of the liquid itself. As the faceted bottles roll past, the trilling sound that the bottle makes when played as an instrument is heard, and the voice over is told from the perspective of the liquor itself.

Key Visual

The key visual is an image of the bottle with the redesigned label, in front of the stained glass window, giving an ethereal yet traditional look, with touches of copper in allusion to the stills used to distill the liquor. A sprig of flowering anise completes the visual with the words “Fábrica de Memorias“ and a text recalling founder Vicente Bosch below.
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Social Media

DAf developed a series of stills for use on social media, showing the bottles, still, liquid and the projections of historic photos over the stills. We also developed short capsules for Facebook, Instagram feed and stories. These 15“ videos show the rolling bottle with the melodic sound it produces when played, the liquid being distilled as well as a reel-to-reel film being shown. The voice over is in first person, as though the liquor itself is speaking.
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La Fábrica de Memorias / Where Memories Are Made

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December 16, 2020

A Family Beyond Sustainability

Spain – Familia Torres

A family Beyond Sustainability

Challenge

Familia Torres, one of the world’s largest and most recognized wineries is a long-standing DAf client. They are very commited to sustainability, which, given the size of their winery has a large impact on the planet. The client wanted to communicate their long-term commitment to sustainability and develop a claim that could work for the coming years that represents everything that the family is doing to achieve it.
Client
Familia Torres
Capabilities
Key Visual

Social Media Content
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Solution

We focused on the legacy of the Torres Family, and the stewardship they have of the earth, which includes undertaking measures to lower their carbon footprint by 30%, recovering old grape varieties and investing in organic winemaking. The history of their five generations, and the care they take of the planet to keep this legacy going are an essential part of the winery’s identity.
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Key Visual

The key visual shows Miguel Agustín Torres (president and 4th generation) with his 5th generation children, Miquel and Mireia, who both hold high-level positions in the winery, representing the multiple generations of the Torres Family on the steep slopes of Finca Tossals, Familia Torres’ highest winery in Priorat, Spain, overlooking a valley, and backed by a mountain ridge. The overlay features a text with the claim “A family beyond sustainability“ and a paragraph detailing the steps they are taking to be good stewards of the land. The paragraph is underlined with Miguel Torres flourished signature. There are versions of the key visual in English, Spanish and Catalan.
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Key Visual

Key Visual Text Overlay

Five generations as wine producers have helped us to have perspective. We believe that a new way of understanding wine is essential in order to face climate change. With this in mind, we have undertaken measures to lower our carbon footprint by 30% while at the same time recovering old grape varieties and investing in organic winemaking. Beyond sustainability, our legacy is taking care of the planet for future generations.
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Social Media

Individual photos of the fourth and fifth generation, Miguel Agustín Torres, Miquel and Mireia at the mountaintop winery in Priorat, Catalonia, Spain will be used in social media.
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A Family Beyond Sustainability

January 5, 2021

A Legend Reborn

Spain – Viña Monty

A Legend Reborn

Challenge

As part of the celebrations of their 150th anniversary, Bodegas Montecillo relaunched their historic brand Viña Monty. Its return was marked by releasing three new Reserva wines and unveiling of the last bottles of the award-winning 1975 vintage, in which Viña Monty was chosen #1 among France and Spain’s most prestigious blind tastings.
DAf was approached to create a campaign in support of Viña Monty’s return, including concept, storytelling, claim, brand video, key visual and social media content. The challenge was to build brand equity and elevate Bodegas Montecillo’s credentials by bringing Viña Monty—once its most iconic brand—back to top of mind.
Client
Grupo Osborne
Capabilities
VOICE OVER

VIDEO

KEY VISUAL

SOCIAL MEDIA CAPSULES
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Solution

The new Reserva range was developed by chief winemaker Mercedes García Rupérez, over eight years of careful investigation, spanning 800 separate parcels in the Rioja Alta region and revealing some vines over 100 years old.

Alongside its reinvigorated brand color, the chosen claim “A legend, reborn“ communicates the foundation of Viña Monty’s tradition and origin, combined with this modern investigation into nature and terroir.

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VOICE OVER

Nature calls upon our land
Ancient stones whisper a secret,
that rises to the surface.
Stories woven into the landscape slowly unravel.
As clues are revealed,
a path is set,
tinged with a distinctive hue.
A hint of things to come,
suffused with passion and tradition.
The past is unearthed,
forever intertwined with the land,
crafted to become the finest expression of our terroir.

Viña Monty. A legend reborn.

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BRAND VIDEO

Filmed on-site in Rioja Alta, Viña Monty’s tradition, origin, terroir, influence of nature and chief winemaker all feature prominently in the brand video.

KEY VISUAL

The key visual presents the product, highlighting the contemporary brand color and surrounded by items that explore its tradition, origin, terroir and relationship to nature.
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SOCIAL MEDIA CAPSULES

16“ video capsules were developed for social media, highlighting the brand’s cellars, its chief winemaker’s investigation and old vines.

A legend reborn.

August 20, 2020

Cultivating the remarkable

Spain – Ysios

Cultivating the remarkable

Challenge

Pernod Ricard Winemakers approached DAf to create a number of brand assets for Ysios, a terroir-focused winery in the Spanish region of Rioja Alavesa. With products appealing to consumers with high purchasing power, Ysios required key visuals and claims to position their masterbrand and five product lines, communicating and giving weight to their positioning statement of “Cultivating the remarkable.”
Client
Pernod Ricard Winemakers
Capabilities
Storytelling

Key Visuals

Campaign Toolkit

Photography
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Solution

For Ysios, the concept “Cultivating the remarkable” takes root through the cultivation of the best grapes from the finest lots, and later connects to the concept of cultivation at a human level, though which the remarkable occurs in the relationships between people, then between people and the terroir of Rioja Alavesa. We worked with the campaign claim “Distinctive connections. Remarkable wines” to create a series of key visuals, both for the masterbrand and for separate product lines.

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Storytelling

It is only through nurturing connections that we become enriched – we progress, we are refined, we enhance our lives. The intensely personal connections we develop nourish our life and in turn help us cultivate something remarkable. At Ysios, we capture the distinctive expressions of Rioja Alavesa terroirs by unlocking the secrets hidden within the soils of each of our small plot vineyards. Choosing the exact moment to hand pick the best grapes from distinctive lots of clay-limestone earth – carefully connected with our avant-garde winemaking mindset. It is this intense personal connection with each small lot vineyard framed by the backdrop of the majestic landscape that showcases the remarkable at Ysios.
Ysios. Cultivate distinctive connections.

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Key Visuals

The key visuals reference these connections between nature and humankind; showing the aspects of the Rioja Alavesa terroir that result in each wine’s expression, alongside the curves of Ysios’ winery’s highly-original architectural design. Low saturation, low contrast and red-leading tones serve to highlight the bottle shot in each key visual, which is further accentuated through the sweeping signature symbol in foil that encases the bottle.
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Campaign Toolkit

DAf created a campaign toolkit outlining the creative and communicational concept, purpose and use of brand manifiesto, claims and taglines; graphic guidelines for print and digital; and the correct use of all brand photography, color treatment, typographies and logo.
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Photography

Original photography captures a range of hidden details throughout Ysios’ winery and natural surroundings. A special attention to color (low-contrast, desaturated style) creates a sensorial experience for the viewer.
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Results

The campaign is currently live in the Spanish and global markets.
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Distinctive connections. Remarkable wines.

September 29, 2020

130th Anniversary

Spain – Carlos I

130th Anniversary

Challenge

Osborne’s brandy Carlos I is the world number one selling Brandy de Jerez Solera Gran Reserva and market leader in Germany, key for brandy in Europe.

In celebration of the 130th anniversary of Carlos I, Osborne released a limited edition and charged DAf with communicating this milestone. Inspired by the product’s once-only packaging, DAf’s task was to create an integrated campaign including brand video, key visual, photography, social media capsules, brand activation and sales material, to present Carlos I’s 130 Anniversary Limited Edition in Spain and Germany in the on-trade and Duty Free channels.
Client
Grupo Osborne
Capabilities
VIDEO

KEY VISUAL

PHOTOGRAPHY

SOCIAL MEDIA CONTENT

POS

BRAND ACTIVATION
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Solution

Created by Osborne’s Master Blender, Ignacio Lozano, the anniversary edition blends brandy from the cellar’s oldest soleras and holandas along with the history and expertise of his predecessors. In addition, for the first time in the brand’s history, two of the century-old butts from Carlos I’s founding solera were also emptied, resulting in a brandy truly impossible to recreate.


With its mounted knight icon, the Carlos I’s limited edition packaging can be seen as a contemporary interpretation of the armor used by 16th Century knights.

Alongside the claim “The spirit of conquest,” we developed brand storytelling based on the strength and beauty of the knight’s horse to communicate the conquest of history, time and knowledge behind Carlos I’s limited edition brandy.

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VOICE OVER

It takes time to create something remarkable.
Triumph is the result of unceasing endeavor.
Only with time does a king become a conqueror,
His spirited stallion a trusty steed.
Born of butts steeped in history,
And aged to perfection
It is with this patience that a craftsman becomes a master,
Signing his name to a blend that unites knowledge and heritage.
All to create a brandy that conquers the passage of time.
The legacy of 130 years of history.
Carlos I. The spirit of conquest.

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BRAND VIDEO

Filmed in Osborne’s original bodega, the brand video alludes to the passage of time that creates such a brandy, and the strength and elegance of the horse that has always symbolized the brand.

SPANISH VERSION

KEY VISUAL

For use in both off and on-trade respectively, DAf created key visuals featuring Master Blender Ignacio Lozano, and the horse, alongside the soleras and holandas whose brandy, blended over the years, gave way to this never-to-be-repeated product
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PHOTOGRAPHY

Original photography presents the ambiance of Osborne’s cellars, alongside the horse and Carlos I’s sleek, limited edition packaging.
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SOCIAL MEDIA CAPSULES

Capsules for social media were created focusing on the horse, the Master Blender and the anniversary product itself.

BRAND ACTIVATION

DAf created a brand activation concept through which participants enter a darkened room in a gallery-like space. Once inside, they pass through different rooms where, through sensations, the aromas and flavors of the anniversary edition brandy are introduced.

SALES MATERIAL

DAf created a brandbook, sales folder, presentation material and billboard in support of the campaign launch in the Spanish and German markets.
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BEHIND THE SCENES

We traveled to Andalucía to film on location in Osborne’s original cellars.
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DUTY FREE VIDEO

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September 2, 2020

Vinos de Jerez

Spain – Osborne

Vinos de Jerez

Challenge

Osborne is an ultra-premium Spanish sherry brand with roots stretching back to 1772 in El Puerto de Santa de María in Andalucía, part of Spain’s Sherry Triangle or Jerez-Xerès-Sherry D.O. Still in the hands of the same family after six generations, Osborne approached DAf to create a campaign that illustrated the value of their sherry in a way that was consistent their more than 200 years of history, yet still appealing to a modern consumer.
Client
Grupo Osborne
Capabilities
Video

Key Visual

Photography

Social Media
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Solution

Even more than in winemaking, the elaboration of sherry is a complex dance between excellent raw materials and the slow passage of time. Aged through a dynamic system employing criaderas (sherries of different ages) and soleras (the oldest sherries), the Master Distiller combines liquids of different ages to determine the final blend. In this way, the past is literally contained in each bottle.

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Video

DAf traveled to Santa de María to film on-site in the Osborne cellars, an extremely beautiful, evocative space where the sherries are blended and aged over sometimes great expanses of time.

We worked with the idea of time and the communication between different areas of the cellar in the creation of the final blend. Articulated through the claim “For the longer the silence the more There is to say,” the eternal echo of time—reverberating through the past, present, and in the aging process—is central to Osborne’s family history and the elaboration of their sherries.

Voice Over

I am active history
The steps of those who opened my doors
Mingle with the murmurs of the morning wind
Echoes that awaken my foundations
And reverberate in the wines I shelter
I was founded in 1772
With the determination to craft sherry wine
A dream that Thomas Osborne Mann had long envisioned
His voice resonates through seven generations
And his name is heard beyond these walls
The family has assembled a collection of extraordinary soleras
That beat to the rhythm of time
Each naturally turned to reveal the finest notes of sherry wine
Patience is an intrinsic part of my character
As it has allowed for this treasure to flourish
And tell a story of its own
Waiting to be shared for generations to come
Waiting for the right moment to be heard
“For the longer the silence the more there is to say,”

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Key Visual

The commitment of the Osborne family over six generations, and value of their family name in the sherry industry, cannot be underestimated. The current generations of the family alongside Osborne’s Master Blender feature prominently in the key visual and video. It is their skill and vision, after all, that make these ultra-premium sherries possible.
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Photography

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Social Media

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Making Of

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For the longer the silence, the more there is to say.

October 9, 2020

Made by man, desired by angels

Spain – Purgatori

Made by man, desired by angels

Challenge

Familia Torres came to DAf with a project to highlight Purgatori, one of their most spectacular vineyards in Catalonia, located in the Costers del Segre D.O. Here the land is arid and tough to work, requiring great patience and mastery required to yield grapes. Our challenge was to create a brand video to connect consumers to the estate’s real and fascinating history, while also capturing the unique geography of such an exceptional wine-growing location.
Client
Familia Torres
Capabilities
Brand Video

Key Visual
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Solution

Catalan for “Purgatory,” the wine is named after the story of Benedictine monks. During the 18th Century, they were sent to this isolated land as a punishment for not obeying their order’s rules. Part of their grueling manual work they undertook there was to produce wine to send back to their monastery. Drawing from this evocative story, DAf developed a brand video narrated by Miguel Torres Maczassek and Joan Francsec Farré, Purgatori estate manager. Both men have strong emotional and family connections to the land and their perspectives explore the historical and personal viewpoints that make this estate so memorable.

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Brand Video

These viewpoints were further reinforced through the director’s use of the camera, employing movements that sweep beside and around ancient stones, peer into corners and hidden paths, and finally reveal the discovery of the famous barrels found by the Torres family as they restored the estate’s historic monastic buildings.

Voice Over

Without a doubt, Purgatori is one of the most historical places I know.
In 1770, it belonged to Benedictine monks. Here, they cultivated vines, olives and wheat for their monastery. Found in the denomination of Costers del Segre, in the area of Les Garrigues, this is our family’s most continental vineyard in Catalan soil.

Here, the land is hostile, with cold winters and hot summers.
These extremes make the ideal conditions for growing Garnarcha y Cariñena grapes of great quality, allowing for organic, natural winemaking.

I was born in this house; I have a lot of memories here. My family and I have worked on these lands, I witnessed its neglect when the wine market was down, which was difficult for us all. But I have been lucky enough to see the vineyards thrive once again.

It’s a place with a special energy, standing here you feel a special connection to the earth. It was the reason I decided to revive its winemaking tradition.

When we set to work on the new winery, we were surprised to discover an old stone door that had been used by the Benedictine monks in the original bodega.

They called this place Purgatori.

It was said that monks who did not fulfill the demands of the order were sent here to purge their sins. The climate and the hard work were the price of their punishment.

The monks sent wine back to the monastery, but the barrels never arrived completely full. As the story goes, the wine was so great that it was desired by angels, and so they took some up to the heavens. Though, in reality it was the monks, wo couldn’t help but sample some of the wine themselves!

Sometimes, a place can make you feel the passage of time. You can feel its story by touching a rock. This, the Purgatori estate, is that place.
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Key Visual

DAf’s creatives developed Purgatori’s key visual based on the creative concept “Made by man, desired by angels,” a clear reflection of the brand’s storytelling. It was also important to take the wine’s premium quality into account, as well as the brand’s desire to appeal to wine consumers interested in products that fall into the medium-high to high price range.

With a heavy focus on brand awareness, the image of angels carrying a barrel of wine up to the heavens is a clear representation of the brand’s storytelling and a direct reflection of the bottle’s label. “Purgatori” heads up the key visual’s textual creativity, placing emphasis on brand awareness, with a short supporting phrase “Made by man, desired by angels” the prestigious endorsement of Torres is featured further down, closer to the bottom of the image.

Elegance is captured through neutral grey tones and glints of gold. The representation of the sky occupies more than three quarters of the key visual, emphasizing on the importance of the angels in the storytelling and reinforcing the idea that Purgatori is a premium wine, fit for the heavens.
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Making Of

DAf filmed onsite at the Purgatori estate in the Costers del Segre D.O.
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Target

This campaign was created to appeal to an informed target with a high interest in the wine sector. Such consumers interact with a range of wine brands, both on and offline, and possess a knowledge about wine and the wine industry that is particularly advanced.
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Made by man, desired by angels.

October 14, 2020