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Through our branding development services in industries including wine and spirits, we work with brands to tell their stories and connect with consumers.
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[dafs_response_custom_label] => [dafs_response] => In keeping with the desire of the brand to decenter the product and populate its ads with a wider diversity of people and highlight the times and places (instances of consumption) of their product, we made several changes. We kept their casona as part of the brand personality, but expanded the campaign to include four instances with which each of their products blends beautifully, from a daytime brunch party through the evening hours, including moments of sharing with friends, preparing foods, and opening the cast to a wider variety of ages, as well as including men who had not been present in their campaign in the past. We created a muted, linen-toned color palette to express the quiet elegance their brand embodies and created a 30 second video showing off all of these instances. We also created key visuals showing the bottles, each with an actor that pairs well with the bottle, and created capsules for social media on the basis of the main video, all while keeping their tagline: Estilo Unique. [takeaway_custom_label] => [takeway] => Paving the way for more growth for a brand’s image is essential. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1489 [id] => 1489 [title] => ViñamarKV2.3 [filename] => ViñamarKV2.3.png [filesize] => 902701 [url] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3.png [link] => https://daf.agency/project/a-sparkling-wine-for-every-time-of-day/vin%cc%83amarkv2-3/ [alt] => [author] => 6 [description] => [caption] => [name] => vin%cc%83amarkv2-3 [status] => inherit [uploaded_to] => 1471 [date] => 2024-11-20 13:25:30 [modified] => 2024-11-20 13:25:30 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/Viñamar09.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/Viñamar03.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/Viñamar12.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/Viñamar02.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/Viñamar06.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/Viñamar05.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.1.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.2.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV2.3.png [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/11/ViñamarKV.png [embed_vimeo] => 1031971708 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/Viñamar04.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/Viñamar07.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/Viñamar08.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/Viñamar01.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/Viñamar10.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/Viñamar11.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Viñamar
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Kross
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For the Luminous Rosé we chose a blooming chrysanthemum and the tagline: Feel the Light, Love the Feel, filming a brand video that shows the petals dancing across the bottle. For the Purple Malbec, we dove deep into the color, using a bursting crystalline amethyst geode to conceal and later reveal the wine, using the tagline: Dazzlingly Intense. Deeply Captivating. Each brand video shows the connection between the chosen imagery and the wine bottle and uses intense, pulsing music in addition to the voiceover. The key visuals center the bottle and cast light on it as it is surrounded by the element it is represented by, in each case: chrysanthemum, amethyst or teal. [takeaway_custom_label] => [takeway] => Working with long-time clients allows us to expand a wine brand’s reach with striking visuals and memorable taglines as this line of wines grows with a hue for every occasion. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1126 [id] => 1126 [title] => Diablo11 [filename] => Diablo11.png [filesize] => 584564 [url] => https://daf.agency/wp-content/uploads/2024/09/Diablo11.png [link] => https://daf.agency/project/a-hue-for-every-occasion/diablo11/ [alt] => [author] => 6 [description] => [caption] => [name] => diablo11 [status] => inherit [uploaded_to] => 1121 [date] => 2024-09-03 19:54:08 [modified] => 2024-09-03 19:54:08 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/Diablo11-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/Diablo11-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/Diablo11-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/Diablo11-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/Diablo11.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/Diablo11.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Diablo10.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Diablo12.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Diablo13.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Diablo09.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/Diablo08.png [image_6] => https://daf.agency/wp-content/uploads/2024/09/Diablo07.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Diablo16.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Diablo15.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Diablo14.png [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 891559187 [extra_vimeo_videos] => Array ( [vimeo_id_2] => 891555325 [vimeo_id_3] => 980940295 [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Diablo05.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Diablo04.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Diablo06.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Diablo03.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/Diablo02.png [image_6] => https://daf.agency/wp-content/uploads/2024/09/Diablo01.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Diablo
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 228 [green] => 176 [blue] => 169 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => LeVecke, an important player in private label creation and a large wine, beer and spirits producer and distributor, came to DAf with a massive undertaking: to design packaging for 11 new private label spirits for their pitch to a major US retailer. Each needed to have its own style appropriate for its category and competition.. [dafs_response_custom_label] => [dafs_response] => DAf acted as a strategic advisor, advising the client on how to broach this pitch, including defining the portfolio. We then developed each product, selecting a name and crafting storytelling to create each brand’s individual identity. From this base, we designed moodboards to identify style and color palette, then delved into dry goods design, choosing the bottles and designing the labels, capsules and closure strips. [takeaway_custom_label] => [takeway] => Even when the client is the same, each product is an individual, requiring its own brand identity and design. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1120 [id] => 1120 [title] => leveckeheader [filename] => leveckeheader.png [filesize] => 694685 [url] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader.png [link] => https://daf.agency/project/private-label-creation/leveckeheader/ [alt] => [author] => 6 [description] => [caption] => [name] => leveckeheader [status] => inherit [uploaded_to] => 1062 [date] => 2024-09-03 19:02:20 [modified] => 2024-09-03 19:02:20 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/leveckeheader.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/LeVecke03.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/LeVecke07.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/LeVecke04.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/LeVecke08.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/LeVecke02.png [image_6] => https://daf.agency/wp-content/uploads/2024/08/LeVecke01.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/LeVecke09.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/LeVecke06.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-07.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-01.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-04.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-06.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-02.png [image_6] => https://daf.agency/wp-content/uploads/2024/08/LeVecke-03.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
LeVecke
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 255 [green] => 230 [blue] => 196 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Casillero del Diablo came to DAf once again to promote the newest version of its collaboration with the storied Manchester United football team, which revolves around a contest to win free travel to England and a chance to play at Old Trafford. [dafs_response_custom_label] => [dafs_response] => We created a world where pulling a bottle of Casillero del Diablo wine off the shelf opens a portal to the famous pitch itself. We also interlaced the message about being a legend and the opportunity to play at Old Trafford with graphics that call to mind the white lines on a football pitch which form part of the text of the tagline “The Way to Be a Legend,” and indicate the path to follow to get there. For POS we created a disruptive stopper, a 3D soccer-gloved hand holding the wine bottle. [takeaway_custom_label] => [takeway] => A new look at a returning favorite. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1154 [id] => 1154 [title] => WineLegendHeader [filename] => WineLegendHeader.png [filesize] => 826969 [url] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader.png [link] => https://daf.agency/project/legendary-key-visuals/winelegendheader/ [alt] => [author] => 6 [description] => [caption] => [name] => winelegendheader [status] => inherit [uploaded_to] => 1032 [date] => 2024-09-05 20:54:04 [modified] => 2024-09-05 20:54:04 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/WineLegendHeader.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Casillero07.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/Casillero06.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/Casillero01-1.png [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Casillero04.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/Casillero03.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Casillero02-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/Casillero01-1.png [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Casillero del Diablo
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 165 [green] => 157 [blue] => 146 [alpha] => 1 ) [footer_text_color] => White ) [fields] => Array ( [client_need_custom_label] => [client_need] => Renowned Spanish winery Protos had worked with DAf over the course of several years on video and photography projects, so they knew who to turn to in order to modernize their international social media accounts. These accounts are focused on export, meaning an understanding of several key local markets is essential to their success. [dafs_response_custom_label] => [dafs_response] => DAf took control of various platforms, proposing captivating visuals with precise captions to create a more editorial and sophisticated image. As part of our social media strategy, we also produced a photography shoot at the historic Protos bodega in Ribera del Duero based on the concept of vessels as containers of time. This allows us to share the winery itself, with its tradition and its modernity, in an editorial, stylized way that supports the look and feel of the social media accounts. [takeaway_custom_label] => [takeway] => Staying true to a brand’s essence and character is always our guide, even when it comes to potentially “trendy” social media. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1106 [id] => 1106 [title] => protosHEADER [filename] => protosHEADER.png [filesize] => 323445 [url] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER.png [link] => https://daf.agency/project/all-about-origin/protosheader/ [alt] => [author] => 6 [description] => [caption] => [name] => protosheader [status] => inherit [uploaded_to] => 998 [date] => 2024-08-30 14:45:22 [modified] => 2024-08-30 14:45:22 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/protosHEADER.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/protos-06-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/protos-05-1.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/protos-02-1.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/protos-03-1.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/protos-01-1.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/protos-04.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/protos-07.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Protos
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 213 [green] => 158 [blue] => 127 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => American wine brand 1000 Stories asked DAf for a new key visual for a creative upgrade that remained faithful to the brand’s style. We needed to incorporate several key elements of the brand’s story, including a new call to action, into one simple image that would be easy for consumers to recognize as 1000 Stories. [dafs_response_custom_label] => [dafs_response] => DAf used a classic 1000 Stories color palette and background together with the brand’s bison image. We added a twist by designing the bison out of wood from bourbon barrels, which are a key part of 1000 Stories’ aging process, and composed a new call to action, “Uncork your next chapter”, that incorporates a suggestion to consumers and gives a nod to the brand’s name. [takeaway_custom_label] => [takeway] => Incorporating known brand elements acts as a bridge between previous resources and new creative pursuits. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1278 [id] => 1278 [title] => 1000StoriesHero [filename] => 1000StoriesHero-e1726243848294.png [filesize] => 508637 [url] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294.png [link] => https://daf.agency/project/the-next-chapter/1000storieshero-2/ [alt] => [author] => 6 [description] => [caption] => [name] => 1000storieshero-2 [status] => inherit [uploaded_to] => 1018 [date] => 2024-09-12 19:57:35 [modified] => 2024-09-12 19:57:35 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 910 [height] => 472 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294-300x156.png [medium-width] => 300 [medium-height] => 156 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294-768x398.png [medium_large-width] => 768 [medium_large-height] => 398 [large] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294.png [1536x1536-width] => 910 [1536x1536-height] => 472 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/1000StoriesHero-e1726243848294.png [2048x2048-width] => 910 [2048x2048-height] => 472 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/1000stories03-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/1000stories01-1.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/1000stories02-1.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/1000stories04-1.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/1000Stories01.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/1000stories06.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/1000Stories04.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => We used AI and the talents of our design team to create this eye-catching key visual for an all-American wine brand. [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
1000 Stories
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 235 [green] => 235 [blue] => 233 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Having laid the groundwork to present the story of The Wine Legend in previous years, Casillero del Diablo was ready to chart a new path and focus on making an emotional connection between consumers and the legend. The question was how to do just that while respecting the story of previous campaigns and the brand itself. [dafs_response_custom_label] => [dafs_response] => DAf worked in collaboration with the client, using a well-known song to grab consumers’ attention and adding the territory of dance as an example of the kind of self-expression that allows individuals to themselves become legendary. By staying true to the brand’s imagery, including elements like sparks, fire and rich red tones, this evolution of the campaign manages to be both cohesive and groundbreaking. [takeaway_custom_label] => [takeway] => Once the foundations and story are strong, we can focus on making an emotional connection with consumers. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 880 [id] => 880 [title] => WL-2 [filename] => WL-2.png [filesize] => 1721011 [url] => https://daf.agency/wp-content/uploads/2024/06/WL-2.png [link] => https://daf.agency/project/the-return-of-a-legend/wl-2/ [alt] => [author] => 1 [description] => [caption] => [name] => wl-2 [status] => inherit [uploaded_to] => 879 [date] => 2024-06-25 19:10:02 [modified] => 2024-06-25 19:10:02 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/06/WL-2-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/06/WL-2-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/06/WL-2-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/06/WL-2-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/06/WL-2-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/06/WL-2.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/06/WL-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/06/WL-3.png [image_3] => https://daf.agency/wp-content/uploads/2024/06/WL-4.png [image_4] => https://daf.agency/wp-content/uploads/2024/06/WL-5.png [image_5] => https://daf.agency/wp-content/uploads/2024/06/WL-6.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/06/WineLegend2024_0117-V2-scaled.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 942381225 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/06/wl-story-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/06/wl-story-2.png [image_3] => https://daf.agency/wp-content/uploads/2024/06/wl-story-3.png [image_4] => https://daf.agency/wp-content/uploads/2024/06/wl-story-4.png [image_5] => https://daf.agency/wp-content/uploads/2024/06/wl-story-5.png [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => Esta campaña global, actualmente al aire, fue producida y concebida en Santiago para el mercado local e internacional. Combina lo mejor de la leyenda del Casillero del Diablo con la música de un ex-Beatle. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 196 [green] => 226 [blue] => 235 [alpha] => 1 ) [footer_text_color] => White ) [fields] => Array ( [client_need_custom_label] => [client_need] => This aspirational sparkling wine brand needed a strategy to encapsulate its identity as being unique, innovative and high-desire while exclusive. They came to DAf asking us to rethink their digital strategy to make their brand top-of-mind with their target, improving brand image and engagement. [dafs_response_custom_label] => [dafs_response] => We created an up-to-date strategy for the brand, shooting photography and videos featuring their wine at their Moroccan-style mansion, as a kind of FOMO for viewers who might not yet be consumers, and also developed a key visual with that same ethos. We also created videos keeping in mind social media trends, like ASMR and GRWM (get-ready-with-me) videos and worked with the occasional influencer, content producers and co-branding deals to bring them to the next level. [takeaway_custom_label] => [takeway] => Building a digital strategy that finds the common ground between brand pillars and current trends. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1053 [id] => 1053 [title] => Viñamar05 [filename] => Viñamar05.png [filesize] => 253149 [url] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05.png [link] => https://daf.agency/project/on-trend-digital-strategy/vin%cc%83amar05/ [alt] => [author] => 6 [description] => [caption] => [name] => vin%cc%83amar05 [status] => inherit [uploaded_to] => 1052 [date] => 2024-08-28 16:53:55 [modified] => 2024-08-28 16:53:55 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/Viñamar05.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Viñamar07.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/Viñamar06.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/Viñamar01.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/Viñamar02.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/Viñamar03.png [image_6] => https://daf.agency/wp-content/uploads/2024/08/Viñamar04.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Viñamar08.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/Viñamar09.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 250 [green] => 130 [blue] => 132 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Casillero del Diablo came to DAf once again to promote the newest version of its collaboration with the storied Manchester United football team, which revolves around a contest to win free travel to England and a chance to play at Old Trafford. [dafs_response_custom_label] => [dafs_response] => We created a world where pulling a bottle of Casillero del Diablo wine off the shelf opens a portal to the famous pitch itself. We also interlaced the message about being a legend and the opportunity to play at Old Trafford with graphics that call to mind the white lines on a football pitch which form part of the text of the tagline “The Way to Be a Legend,” and indicate the path to follow to get there. For POS we created a disruptive stopper, a 3D soccer-gloved hand holding the wine bottle. [takeaway_custom_label] => [takeway] => A new look at a returning favorite. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1107 [id] => 1107 [title] => header [filename] => header-1.png [filesize] => 310129 [url] => https://daf.agency/wp-content/uploads/2024/08/header-1.png [link] => https://daf.agency/project/promoting-a-legendary-collaboration/header-2/ [alt] => [author] => 6 [description] => [caption] => [name] => header-2 [status] => inherit [uploaded_to] => 1044 [date] => 2024-08-30 14:46:36 [modified] => 2024-08-30 14:46:36 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1040 [height] => 538 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/header-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/header-1-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/header-1-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/header-1-1024x530.png [large-width] => 1024 [large-height] => 530 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/header-1.png [1536x1536-width] => 1040 [1536x1536-height] => 538 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/header-1.png [2048x2048-width] => 1040 [2048x2048-height] => 538 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/LegendaryCollab02.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/LegendaryCollab04.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/LegendaryCollab03.png [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/LegendaryCollab05.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/LegendaryCollab06.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => The latest in our years of collaboration with Casillero del Diablo and Manchester United, creating integrated campaigns that excite consumers around the globe. [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 187 [green] => 167 [blue] => 188 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => DAf’s work with Diablo has always centered on the creation of the Diablo universe, with its distinct dark and sensuous feel. As such, the client wanted new key visuals for its range, including a variety of SKUs, that better reflected that sense of mystery and included rich textures and vibrant colors. [dafs_response_custom_label] => [dafs_response] => DAf presented two possible creative lines as options, and the client decided to use both. The first depicts a dark cave-like scene filled with smoke, while the second is more ethereal, with points of colorful light. Although different, because both lines are based on the overall concept behind Diablo and its foundational story, they each speak to different attributes of this one brand. [takeaway_custom_label] => [takeway] => Keeping a brand’s essence in mind allows us to create very different visual concepts that are each relevant. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1025 [id] => 1025 [title] => KeyVisuals05 [filename] => KeyVisuals05.png [filesize] => 289168 [url] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05.png [link] => https://daf.agency/project/rich-and-mysterious-key-visuals/keyvisuals05/ [alt] => [author] => 6 [description] => [caption] => [name] => keyvisuals05 [status] => inherit [uploaded_to] => 1024 [date] => 2024-08-28 15:28:15 [modified] => 2024-08-28 15:28:15 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1040 [height] => 538 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05-1024x530.png [large-width] => 1024 [large-height] => 530 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05.png [1536x1536-width] => 1040 [1536x1536-height] => 538 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals05.png [2048x2048-width] => 1040 [2048x2048-height] => 538 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals02.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals07.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals04.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals03.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals06.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/08/KeyVisuals01.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => Para presentar una variedad de SKUs dentro del universo característico de Diablo, diseñamos dos líneas de KVs que destacan diferentes atributos de la marca. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 213 [green] => 235 [blue] => 243 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Given the changing face of sparkling wine during the pandemic, including more every-day consumption, a long-time client of DAf’s asked us to help them stake their claim, focusing on a sense of place and a close connection to latinidad, or the expressiveness of Latin culture. The three varieties of wine, made from grapes grown in Chile are for the export market. [dafs_response_custom_label] => [dafs_response] => Under the umbrella of the Borgota style of wine, we chose the name Ritmo (rhythm in Spanish) to connote a Latin flavor and way of life, under the Spanglish claim “Live the Latin Pasión.” We coupled that with a video filmed in the colonial part of Cartagena, Colombia to show scenes of casual get-togethers with friends, including on the coast and at a rooftop party with a DJ. Here and in the photography, we captured Ritmo’s essence as being youthful, positive and celebratory, fresh and fun, all with a colorful palette and a casual but upbeat style. [takeaway_custom_label] => [takeway] => Staking a claim in the known territory of sparkling wine with an approachable, celebratory campaign. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1093 [id] => 1093 [title] => Hero [filename] => Hero-1.png [filesize] => 388098 [url] => https://daf.agency/wp-content/uploads/2024/08/Hero-1.png [link] => https://daf.agency/project/celebrate-the-passion-of-latin-america/hero-2/ [alt] => [author] => 6 [description] => [caption] => [name] => hero-2 [status] => inherit [uploaded_to] => 997 [date] => 2024-08-29 19:05:38 [modified] => 2024-08-29 19:05:38 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/Hero-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/Hero-1-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/Hero-1-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/08/Hero-1-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/Hero-1.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/Hero-1.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/ritmo02-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/ritmo01-1.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/ritmo03-1.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/ritmo05-1.png [image_5] => https://daf.agency/wp-content/uploads/2024/08/ritmo04-1.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/Ritmo09.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 761574707 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/ritmo07-1.png [image_2] => https://daf.agency/wp-content/uploads/2024/08/ritmo08-1.png [image_3] => https://daf.agency/wp-content/uploads/2024/08/ritmo06-1.png [image_4] => https://daf.agency/wp-content/uploads/2024/08/ritmo09-1.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Ritmo
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 255 [green] => 217 [blue] => 224 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Casillero del Diablo came to DAf to help develop a new line designed to appeal to Generation Z consumers new to wine. It needed to be a fun, entry-level product with a clear connection to the quality of Casillero del Diablo. The client had an initial idea and needed our assistance to create multiple visual elements. [dafs_response_custom_label] => [dafs_response] => DAf drew from the colorful celebration of {carnaval} to create the masks that give personality to each of the four SKUs. These masks also bring in the character of the Devil, connecting with the Casillero del Diablo brand. We created key visuals featuring the masks and their corresponding bottles, produced a video and designed POS assets. [takeaway_custom_label] => [takeway] => Delving deep into a brand’s underlying concept allows us to find a basis for rich visuals that differentiate the product. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 371 [id] => 371 [title] => mask-3 [filename] => mask-3.png [filesize] => 658025 [url] => https://daf.agency/wp-content/uploads/2023/12/mask-3.png [link] => https://daf.agency/project/casillero-del-diablo-devils-carnaval/mask-3/ [alt] => [author] => 2 [description] => [caption] => [name] => mask-3 [status] => inherit [uploaded_to] => 349 [date] => 2023-12-13 21:03:18 [modified] => 2023-12-13 21:03:18 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/mask-3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/mask-3-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/mask-3-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/mask-3-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/mask-3-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/mask-3.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/mask-3-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/mask-2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/mask-3-2.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/mask-4.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/KV-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/KV-2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/KV-3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/KV-4.png [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 880901842 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/Devils-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/Devils-2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/Devils-3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/Devils-4.png [image_5] => https://daf.agency/wp-content/uploads/2023/12/Devils-5.png [image_6] => https://daf.agency/wp-content/uploads/2023/12/Devils-6.png ) ) [recomended_project] => Array ( [post_id] => 242 ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 213 [green] => 235 [blue] => 243 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => For a new Borgota-style sparkling wine that would really catch the consumer’s eye, DAf´s client asked for something that expressed the spirit and festiveness for which Latin America is known to an audience of younger, new-to-sparkling consumers. [dafs_response_custom_label] => [dafs_response] => We not only created a bespoke bottle with a raised monogram seal for this new wine but also designed a label that speaks to a Latin American tradition with its movement, color and festive qualities. We worked with local needle-painting artist Javiera Ballacey, who used the exuberance of nature and botanical themes to express this vibrancy. We then topped off the bottle with foil caps in the palettes of each of Ritmo’s varieties to further seal the deal. [takeaway_custom_label] => [takeway] => Approaching this packaging with a three-pronged design approach gave the client the biggest possible impact. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 425 [id] => 425 [title] => top3 [filename] => top3.png [filesize] => 495567 [url] => https://daf.agency/wp-content/uploads/2023/12/top3.png [link] => https://daf.agency/project/ritmo-packaging/top3/ [alt] => [author] => 2 [description] => [caption] => [name] => top3 [status] => inherit [uploaded_to] => 424 [date] => 2023-12-15 15:03:23 [modified] => 2023-12-15 15:03:23 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/top3-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/top3-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/top3-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/top3-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/top3-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/top3.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/top1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/top2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/top4.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/top3-1.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/kv-ritmo-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/kv-ritmo-2.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 894922156 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/ritmo1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/ritmo2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/ritmo3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/ritmo4.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => Para esta nueva marca de espumante, desarrollamos el nombre, etiqueta y bienes secos para darle una identidad fuertemente latina. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 244 [green] => 238 [blue] => 215 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Freixenet, a global leader in sparkling wines needed to harmonize its multiple country websites into a single global website to unify its presentation on the world stage under the tagline "Celebrate La Vida." They came to DAf for our experience in global brands and specialization in wine and spirits. [dafs_response_custom_label] => [dafs_response] => DAf employed its multinational team to meet with stakeholders and hold a set of interactive strategic workshops online and in-person in Spain to build an architecture that would cover all the needs of their 22 markets, keeping in mind specific market needs such as e-commerce, different products available and dynamic content. We then programmed the site with sparkling clean graphics utilizing the X in Freixenet and the rolling bottle as visual anchors. [takeaway_custom_label] => [takeway] => By listening to the client and employing global thinking, DAf was able to pull together many different markets’ wish lists into a one-stop website to suit the global clients’ need in the form of a website that is as sparkling and stylish as the wine itself. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 457 [id] => 457 [title] => 1 [filename] => 1.jpg [filesize] => 732993 [url] => https://daf.agency/wp-content/uploads/2023/12/1.jpg [link] => https://daf.agency/project/freixenet-global-website/attachment/1/ [alt] => [author] => 2 [description] => [caption] => [name] => 1 [status] => inherit [uploaded_to] => 456 [date] => 2023-12-21 19:47:09 [modified] => 2023-12-21 19:47:09 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/1-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/1-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/1-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/1-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/1.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-1.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/3.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/4.jpg [image_5] => https://daf.agency/wp-content/uploads/2023/12/5.jpg [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-11.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2-5.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/1-11.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/2-5.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => 480 ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => Our experience in global brands and specialization in wine and spirits were key when developing the global website of Freixenet, building an architecture that covers all the needs of their 22 markets. [custom_list_view_text_es] => Nuestra experiencia en marcas globales y la especialización en wine & spirits fueron clave a la hora de desarrollar una arquitectura que cubre todas las necesidades de sus 22 mercados para su nueva web global. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => La nostra experiència en marques globals i l’especialització en vi i licors van ser clau a l’hora de desenvolupar una arquitectura que cobreix totes les necessitats dels seus 22 mercats per a la nova web global de Freixenet. ) [listed] => 1 )
Freixenet
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 237 [green] => 252 [blue] => 250 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Top Spanish brandy Carlos I once again turned to DAf’s expertise in spirits to bring its special edition Legacy Collection to life. This launch will include three special brandies, each an “enological jewel” represented by its own color. DAf was asked to create videos, key visuals and photographs for this campaign, to position the Legacy Collection as a unique, super premium product within the Carlos I brand. [dafs_response_custom_label] => [dafs_response] => For this limited edition designed for collectors, we focused on sharing quality and craftsmanship. We developed the claim “A gem polished by legacy” based on the fact that this brandy was created using centuries-old casks and artisanal techniques. The client trusted DAf and took the risk of working with an innovative technique and sensorial feel for the CGI videos despite the traditional nature of the luxury brandy category. The videos, key visuals and studio photos feature 3D elements and a focus on the bottle itself, incorporating its blue-green color into the background, with details that highlight the premium nature of the product. Finally, we photographed Master Blender Marcos Alguacil in the bodega, sharing how he carefully crafts each brandy using his years of experience. [takeaway_custom_label] => [takeway] => It is not only the product that counts; the people behind it and the packaging are supremely important elements that can provide the basis of a compelling campaign. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 481 [id] => 481 [title] => Nuevo-formato-web [filename] => Nuevo-formato-web.jpg [filesize] => 176263 [url] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web.jpg [link] => https://daf.agency/project/carlos-i-legacy-collection/nuevo-formato-web/ [alt] => [author] => 2 [description] => [caption] => [name] => nuevo-formato-web [status] => inherit [uploaded_to] => 480 [date] => 2023-12-21 20:13:10 [modified] => 2023-12-21 20:13:10 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/Nuevo-formato-web.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-2.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2-1.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/3-1.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/4-1.jpg [image_5] => https://daf.agency/wp-content/uploads/2023/12/5-1.jpg [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-3.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2023/12/1-10.jpg [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-4.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2-2.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/3-2.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/4-2.jpg [image_5] => https://daf.agency/wp-content/uploads/2023/12/5-2.jpg [image_6] => https://daf.agency/wp-content/uploads/2023/12/6.jpg ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Osborne
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 255 [green] => 219 [blue] => 217 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => The Jimenez family fell in love with the idea of owning a vineyard and making wine, and when they found the perfect spot in Napa they knew it was time to make the dream reality. They called on DAf to provide a brand identity for their new venture, including storytelling, logos and brand guidelines, and to design the packaging for its first two wines, from illustrations to copy. [dafs_response_custom_label] => [dafs_response] => DAf got to know the clients in order to craft a brand identity rooted in their personal story as well as the location they chose for their vineyard. This strong foundation allowed us to develop the tagline Fidem et futurum (faith and family), create storytelling and write copy for the wine labels as well as designing visuals from the logo itself to the brand guidelines. [takeaway_custom_label] => [takeway] => Getting deeply personal allows us to find a brand’s unique identity. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => Array ( [ID] => 353 [id] => 353 [title] => DAf_REEL_NOV23_MASTER_H264_3 [filename] => DAf_REEL_NOV23_MASTER_H264_3-2.webm [filesize] => 36276164 [url] => https://daf.agency/wp-content/uploads/2023/12/DAf_REEL_NOV23_MASTER_H264_3-2.webm [link] => https://daf.agency/project/firetree-family-vineyards-faith-and-future/daf_reel_nov23_master_h264_3-3/ [alt] => [author] => 2 [description] => [caption] => [name] => daf_reel_nov23_master_h264_3-3 [status] => inherit [uploaded_to] => 242 [date] => 2023-12-13 14:31:03 [modified] => 2023-12-13 14:31:03 [menu_order] => 0 [mime_type] => video/webm [type] => video [subtype] => webm [icon] => https://daf.agency/wp-includes/images/media/video.png [width] => 1920 [height] => 1080 ) [video_2] => Array ( [ID] => 352 [id] => 352 [title] => DAf_REEL_NOV23_MASTER_H264_2 [filename] => DAf_REEL_NOV23_MASTER_H264_2-2.mp4 [filesize] => 91479972 [url] => https://daf.agency/wp-content/uploads/2023/12/DAf_REEL_NOV23_MASTER_H264_2-2.mp4 [link] => https://daf.agency/project/firetree-family-vineyards-faith-and-future/daf_reel_nov23_master_h264_2-3/ [alt] => [author] => 2 [description] => [caption] => [name] => daf_reel_nov23_master_h264_2-3 [status] => inherit [uploaded_to] => 242 [date] => 2023-12-13 14:30:47 [modified] => 2023-12-13 14:30:47 [menu_order] => 0 [mime_type] => video/mp4 [type] => video [subtype] => mp4 [icon] => https://daf.agency/wp-includes/images/media/video.png [width] => 1920 [height] => 1080 ) ) [image_hero] => Array ( [ID] => 362 [id] => 362 [title] => bottleshot-4 [filename] => bottleshot-4.png [filesize] => 376851 [url] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4.png [link] => https://daf.agency/project/firetree-family-vineyards-faith-and-future/bottleshot-4/ [alt] => [author] => 2 [description] => [caption] => [name] => bottleshot-4 [status] => inherit [uploaded_to] => 242 [date] => 2023-12-13 18:41:31 [modified] => 2023-12-13 18:41:31 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/bottleshot-4-1.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/KV1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/KV2.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2023/12/gráfica-1.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => 349 ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => We jumped at this chance to design a family-owned Napa vineyard's brand from the ground up, including packaging design, storytelling and more. [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Firetree Family Vineyards
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 211 [green] => 255 [blue] => 238 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => The Chilean winegrowers’ association Wines of Chile approached DAf to modernize their brand and make it more appealing to a wider audience while communicating their values of sustainability and origin. [dafs_response_custom_label] => [dafs_response] => We provided a cohesive brand identity using clean fonts and a gradient color palette that incorporates the colors of Chile’s wine valleys and varieties. We also created a monogram for Wines of Chile’s common abbreviation WoC, to ensure brand consistency and identity. [takeaway_custom_label] => [takeway] => Carefully selected design choices are key to communicating a company’s identity and can provide a refreshing update while maintaining its essence. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 412 [id] => 412 [title] => herowoc [filename] => herowoc.png [filesize] => 414025 [url] => https://daf.agency/wp-content/uploads/2023/12/herowoc.png [link] => https://daf.agency/project/wines-of-chile-new-image/herowoc/ [alt] => [author] => 2 [description] => [caption] => [name] => herowoc [status] => inherit [uploaded_to] => 410 [date] => 2023-12-15 14:53:24 [modified] => 2023-12-15 14:53:24 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/herowoc-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/herowoc-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/herowoc-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/herowoc-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/herowoc-1536x794.png [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/herowoc.png [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/woc1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/woc2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/woc3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/woc4.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/kv-woc-1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/kv-woc-2.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 894939799 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/slider1.png [image_2] => https://daf.agency/wp-content/uploads/2023/12/slider2.png [image_3] => https://daf.agency/wp-content/uploads/2023/12/slider3.png [image_4] => https://daf.agency/wp-content/uploads/2023/12/slider4.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => Fue un honor poder llevar a cabo este re-branding - con un nuevo logo, monograma y paleta de colores - para esta organización de uno de las industrias más emblemáticas de Chile, el vino. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Wines of Chile
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 252 [green] => 252 [blue] => 250 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Long time DAf client Concha y Toro asked us to build a brand strategy for their new Gran Reserva wine, launched for export in the second half of 2021 with a target audience of environmentally-conscious 30 to 45-year-olds. The campaign had to develop a brand concept to closely link the name Concha y Toro Gran Reserva with the essence of the brand, which is sustainability. [dafs_response_custom_label] => [dafs_response] => To pique the interest of target consumers, and in tandem with the brand’s position of “nature first,” we put the concept of preservation of nature at the forefront of this campaign, encouraging consumers to enjoy the wine, while being confident that their choice also gives back to nature. Visually, we focused on species that thrive in and near the brand’s Ucúquer Vineyard (near Rapel) as the embodiment of sustainability. [takeaway_custom_label] => [takeway] => Attention to detail is the key to ensuring a simple image speaks volumes. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 495 [id] => 495 [title] => 1 (5) [filename] => 1-5.jpg [filesize] => 1199459 [url] => https://daf.agency/wp-content/uploads/2023/12/1-5.jpg [link] => https://daf.agency/project/cyt-because-life-is-here/1-5/ [alt] => [author] => 2 [description] => [caption] => [name] => 1-5 [status] => inherit [uploaded_to] => 494 [date] => 2023-12-21 20:21:37 [modified] => 2023-12-21 20:21:37 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2023/12/1-5-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2023/12/1-5-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2023/12/1-5-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2023/12/1-5-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2023/12/1-5-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2023/12/1-5.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-6.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2-3.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/3-3.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/4-3.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-7.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2023/12/1-8.jpg [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2023/12/1-9.jpg [image_2] => https://daf.agency/wp-content/uploads/2023/12/2-4.jpg [image_3] => https://daf.agency/wp-content/uploads/2023/12/3-4.jpg [image_4] => https://daf.agency/wp-content/uploads/2023/12/2-4.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Concha y Toro
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 206 [green] => 232 [blue] => 234 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => The Chilean mussel growers’ association, AmiChile, wanted to update its brand, embracing sustainability and modernity to increase membership and add value to members. [dafs_response_custom_label] => [dafs_response] => DAf developed a new logo and color palette to give AmiChile a strong identity for a new era. The simple font and isotype representing the outline of a mussel shell are clean and professional, while colors inspired by the sea and the mussels themselves add freshness that pops. [takeaway_custom_label] => [takeway] => Simple can be powerful when it comes to brand identity. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 710 [id] => 710 [title] => ANE_Hero [filename] => ANE_Hero.jpg [filesize] => 193976 [url] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero.jpg [link] => https://daf.agency/project/amichile-a-new-era/ane_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => ane_hero [status] => inherit [uploaded_to] => 709 [date] => 2024-03-08 13:33:59 [modified] => 2024-03-08 13:33:59 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/ANE_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/ANE_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/ANE_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/ANE_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/ANE_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/ANE_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/ANE_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/ANE_Bottom3.jpg [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
AmiChile
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 255 [green] => 217 [blue] => 224 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => AmiChile, the Chilean mussel growers’ association, approached DAf with a big ask: to put these shellfish, locally known as {choritos}, top of mind and increase domestic consumption. [dafs_response_custom_label] => [dafs_response] => DAf undertook extensive research to understand the current situation, then proposed a multi-pronged nationwide campaign featuring out of home, radio and digital. We created branding, photography and a campaign video around the tagline Hay Choritos!, highlighting {choritos’} Chilean-ness, ease of preparation and versatility. The on-going digital campaign involves collaboration with food influencers and the creation of HayChoritos.cl as a central hub for culinary inspiration. [takeaway_custom_label] => [takeway] => Through in-depth research of local markets, we are able to design high impact approaches that captivate consumers. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 520 [id] => 520 [title] => header-choritos-1 [filename] => header-choritos-1.jpg [filesize] => 1997690 [url] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1.jpg [link] => https://daf.agency/project/hay-choritos/header-choritos-1/ [alt] => [author] => 1 [description] => [caption] => [name] => header-choritos-1 [status] => inherit [uploaded_to] => 519 [date] => 2024-01-08 14:32:00 [modified] => 2024-01-08 14:32:00 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1779 [height] => 974 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1-300x164.jpg [medium-width] => 300 [medium-height] => 164 [medium_large] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1-768x420.jpg [medium_large-width] => 768 [medium_large-height] => 420 [large] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1-1024x561.jpg [large-width] => 1024 [large-height] => 561 [1536x1536] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1-1536x841.jpg [1536x1536-width] => 1536 [1536x1536-height] => 841 [2048x2048] => https://daf.agency/wp-content/uploads/2024/01/header-choritos-1.jpg [2048x2048-width] => 1779 [2048x2048-height] => 974 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-5.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-5.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-5.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/01/4-3.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/KV-2.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/01/HayChoritos_logo-construccion.jpg [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-1-1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-1.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-1.jpg [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => Este proyecto incluyó una campaña televisiva, campaña digital, página web, fotografía y diseño de marca para un producto nacional que es globalmente reconocido. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 204 [green] => 226 [blue] => 237 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Diablo needed a refresh for its established “A Pact with the Extraordinary” campaign, to take the story further and present its expanded range of wines. [dafs_response_custom_label] => [dafs_response] => The new video focuses on storytelling and how Diablo makes consumers feel, reinforcing the millennial audience’s sense of belonging to this sensual world. We used familiar mysterious characters and slightly changed the setting and colors to reflect the evolution of both the campaign and the range. [takeaway_custom_label] => [takeway] => Creating campaigns with well-grounded, foundational ideas allows us to continue to develop them, thus taking advantage of their traction while incorporating fresh ideas. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 700 [id] => 700 [title] => APWTE_Hero1 [filename] => APWTE_Hero1.jpg [filesize] => 992448 [url] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1.jpg [link] => https://daf.agency/project/a-pact-with-the-extraordinary/apwte_hero1/ [alt] => [author] => 1 [description] => [caption] => [name] => apwte_hero1 [status] => inherit [uploaded_to] => 699 [date] => 2024-03-08 13:28:09 [modified] => 2024-03-08 13:28:09 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Hero1.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 848496480 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/APWTE_Bottom4.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 232 [green] => 231 [blue] => 230 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => To continue to put Casillero del Diablo’s relationship with Manchester United on center stage, the client came to DAf to design a new contest to win an all-expenses-paid 3-day trip to England to play at Old Trafford. [dafs_response_custom_label] => [dafs_response] => We designed an exciting contest with an elegant new website, combining visuals of Old Trafford and the brand’s Diablo character, in which participants register together with a friend, nominating them as their own personal legend. The website generates a personalized golden “Legendary Ticket,” which users are encouraged to share on social media. The campaign ran in the United States, Spain and Poland. The campaign videos show players each one-upping each other by grabbing the ticket out of the previous player’s hands. [takeaway_custom_label] => [takeway] => Finding the perfect balance between playful and serious achieves global results and further deepens our relationship with these storied brands. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 586 [id] => 586 [title] => 1 (1) [filename] => 1-1.png [filesize] => 3218335 [url] => https://daf.agency/wp-content/uploads/2024/01/1-1.png [link] => https://daf.agency/project/casillero-manchester/1-1-3/ [alt] => [author] => 1 [description] => [caption] => [name] => 1-1-3 [status] => inherit [uploaded_to] => 531 [date] => 2024-02-01 19:38:36 [modified] => 2024-02-01 19:38:36 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1779 [height] => 974 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/01/1-1-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/01/1-1-300x164.png [medium-width] => 300 [medium-height] => 164 [medium_large] => https://daf.agency/wp-content/uploads/2024/01/1-1-768x420.png [medium_large-width] => 768 [medium_large-height] => 420 [large] => https://daf.agency/wp-content/uploads/2024/01/1-1-1024x561.png [large-width] => 1024 [large-height] => 561 [1536x1536] => https://daf.agency/wp-content/uploads/2024/01/1-1-1536x841.png [1536x1536-width] => 1536 [1536x1536-height] => 841 [2048x2048] => https://daf.agency/wp-content/uploads/2024/01/1-1.png [2048x2048-width] => 1779 [2048x2048-height] => 974 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-6.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-6.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-6.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/01/4-4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/Casillero_MUN_KV_v5-ver-ingles-copia.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 816244337 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-7.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-7.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-7.jpg [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 232 [green] => 231 [blue] => 230 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Accolade Wines came to DAf with its line of carbon-neutral wines in 95.1% recycled packaging and 100% post-consumer recycled glass called Wise Wolf. They asked us for a new take on the topic, while avoiding generic sustainability visuals. [dafs_response_custom_label] => [dafs_response] => Using recycled items in their purest and most beautiful form, paper becomes a bed of confetti and broken glass, a glistening crystalline backdrop. We used stop motion to create video content, where each of the three bottles emerges from below, and also created casual lifestyle photography that harmonizes with the elevated visuals of depicting recycling in a more premium way. [takeaway_custom_label] => [takeway] => Applying creative thinking turns a known message into something new. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 543 [id] => 543 [title] => DAf_Wine_Agency_wise_wolf_G_image01 [filename] => DAf_Wine_Agency_wise_wolf_G_image01.jpg [filesize] => 203222 [url] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01.jpg [link] => https://daf.agency/project/wise-wolf-photography-daf/daf_wine_agency_wise_wolf_g_image01/ [alt] => [author] => 1 [description] => [caption] => [name] => daf_wine_agency_wise_wolf_g_image01 [status] => inherit [uploaded_to] => 542 [date] => 2024-01-08 15:02:29 [modified] => 2024-01-08 15:02:29 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1900 [height] => 900 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01-300x142.jpg [medium-width] => 300 [medium-height] => 142 [medium_large] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01-768x364.jpg [medium_large-width] => 768 [medium_large-height] => 364 [large] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01-1024x485.jpg [large-width] => 1024 [large-height] => 485 [1536x1536] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01-1536x728.jpg [1536x1536-width] => 1536 [1536x1536-height] => 728 [2048x2048] => https://daf.agency/wp-content/uploads/2024/01/DAf_Wine_Agency_wise_wolf_G_image01.jpg [2048x2048-width] => 1900 [2048x2048-height] => 900 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-8.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-8.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-8.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/01/4-5.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/4-2-1.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/01/1-9.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/01/2-9.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/01/3-9.jpg [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => Our product and lifestyle photography sessions for this Australian brand deliver a fresh, elevated take on sustainability. [custom_list_view_text_es] => Nuestras fotografías de producto y lifestyle para esta marca australiana ofrecen una visión fresca y elevada de la sostenibilidad. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => Les nostres sessions de fotografia de producte i lifestyle per a aquesta marca australiana ofereixen una visió fresca i elevada de la sostenibilitat. ) [listed] => 1 )
Accolade Wines
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 242 [green] => 218 [blue] => 218 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => A long-term client celebrating a big anniversary asked DAf to develop a contemporary campaign for internal and external use about transforming wine into memorable experiences, centering orange, their corporate color. [dafs_response_custom_label] => [dafs_response] => We created a campaign video for Concha y Toro in multiple formats as well as a key visual using ethereal lighting to incorporate their corporate color and created the call to action “Make Time Memorable.” [takeaway_custom_label] => [takeway] => Long-term relationships with clients ensure seamless results. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 598 [id] => 598 [title] => MTM_Hero [filename] => MTM_Hero.jpg [filesize] => 640778 [url] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero.jpg [link] => https://daf.agency/project/concha-y-toro-make-time-memorable/mtm_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => mtm_hero [status] => inherit [uploaded_to] => 597 [date] => 2024-02-16 14:03:25 [modified] => 2024-02-16 14:03:25 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/MTM_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/MTM_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/MTM_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/MTM_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/MTM_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/MTM_KV.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 853025063 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 221 [green] => 218 [blue] => 211 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => For premium fine wine 1865, the client requested that we develop a “sticky” brand differentiator using the tagline “Because you know” that worked in English and Korean-speaking markets. [dafs_response_custom_label] => [dafs_response] => To attract more female consumers, as well as appeal to multiple markets, including Korea, we developed assets that link the wine to the concept of making the best choices across the board, from music to fashion to golf and, of course, wine. [takeaway_custom_label] => [takeway] => Catchy beats, a reduced color palette and relatable instances draw in the consumer. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 605 [id] => 605 [title] => BYK_Hero [filename] => BYK_Hero.jpg [filesize] => 628148 [url] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero.jpg [link] => https://daf.agency/project/because-you-know/byk_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => byk_hero [status] => inherit [uploaded_to] => 604 [date] => 2024-02-16 14:15:38 [modified] => 2024-02-16 14:15:38 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/BYK_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/02/BYK_Top7.jpg ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/BYK_KV.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 831528004 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/02/BYK_Bottom6.jpg ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
1865
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 233 [green] => 228 [blue] => 217 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Odfjell Vineyards asked DAf to redesign packaging for three of its wines to give them a more premium feel, followed by a second request to redesign the Capítulo line with a sleek update that would align with the previous work. [dafs_response_custom_label] => [dafs_response] => We drew from nature and used metallic colors to create individual personalities for each wine while maintaining a cohesive brand style for the first three wines. For the second project, DAf provided a brand architecture strategy to define the best approach for this and future packaging updates, then refreshed the look of these wines with labels focused on maritime-inspired graphic elements and fresh, calm colors. [takeaway_custom_label] => [takeway] => To provide cohesive design, strategy and an understanding of context offer a necessary foundation from which streamlined visuals flow. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 622 [id] => 622 [title] => SaS_Hero [filename] => SaS_Hero.jpg [filesize] => 788093 [url] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero.jpg [link] => https://daf.agency/project/odfjell/sas_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => sas_hero [status] => inherit [uploaded_to] => 621 [date] => 2024-02-16 14:21:23 [modified] => 2024-02-16 14:21:23 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/SaS_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/SaS_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/SaS_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/SaS_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/SaS_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/Odfjell_Sub_branded_hybrid.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/SaS_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/SaS_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/SaS_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/SaS_Bottom4.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Odfjell
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 239 [green] => 220 [blue] => 202 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Chilean brand Viña Maipo needed bumper videos for the Nordic market with a focus on the brand’s approachability and sense of connection and needed these videos to allow for country customization through the incorporation of different featured SKUs. [dafs_response_custom_label] => [dafs_response] => We created 4 scenarios to highlight the moments of connection Viña Maipo provides, collaborating with the local distributor to ensure the correct look and feel, and shot both the videos and the product photographs. [takeaway_custom_label] => [takeway] => To maximize every second of even a short video, a deep understanding of both the brand and the local culture are essential. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 633 [id] => 633 [title] => NV_Hero [filename] => NV_Hero.jpg [filesize] => 735356 [url] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero.jpg [link] => https://daf.agency/project/vina-maipo/nv_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => nv_hero [status] => inherit [uploaded_to] => 632 [date] => 2024-02-16 14:26:45 [modified] => 2024-02-16 14:26:45 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/NV_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/NV_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/NV_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/NV_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 831520604 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/NV_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/NV_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/NV_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/NV_Bottom4.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Viña Maipo
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 214 [green] => 221 [blue] => 232 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Australian brand Accolade Wines needed a new label to replace the one on their range of Mezzomondo wines, an easy-to-drink Italian wine popular in Canada. [dafs_response_custom_label] => [dafs_response] => We delved into the concept of the center of the earth, as indicated by the brand's name, and settled on a nautical theme with a gradient blue to black background reminiscent of the night sky and with a design inspired by the armillary sphere, an ancient nautical navigation instrument. In addition, we made the information easier to read while respecting the Canadian government requirement that labels be English-French bilingual. [takeaway_custom_label] => [takeway] => Using an established name as a jumping off point provides rich fodder for investigation, harkening back to tradition while giving this wine a modern look. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 642 [id] => 642 [title] => Mezz_Hero [filename] => Mezz_Hero.jpg [filesize] => 626257 [url] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero.jpg [link] => https://daf.agency/project/mezzomondo/mezz_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => mezz_hero [status] => inherit [uploaded_to] => 641 [date] => 2024-02-16 14:30:47 [modified] => 2024-02-16 14:30:47 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/02/Mezz_Bottom5.jpg [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 211 [green] => 217 [blue] => 224 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => For Ö-61 the client came to DAf to develop everything other than the name of this wine, named for a mummy said to have the first known tattoos. It had to be bold and loud to attract free-thinking millennials. [dafs_response_custom_label] => [dafs_response] => We developed a big idea and concept around a tattooing space with a masculine, warehouse vibe with exposed beams and raw energy, appealing to consumers who aspire to break the mold and express themselves, including through body art. [takeaway_custom_label] => [takeway] => Disruptive concepts pair well with high production values. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 653 [id] => 653 [title] => ER_Hero [filename] => ER_Hero.jpg [filesize] => 580655 [url] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero.jpg [link] => https://daf.agency/project/express-radically/er_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => er_hero [status] => inherit [uploaded_to] => 652 [date] => 2024-02-16 14:37:08 [modified] => 2024-02-16 14:37:08 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/ER_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/ER_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/ER_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/ER_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/ER_Top4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/02/ER_Top5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/02/ER_Top8.jpg ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/02/ER_Bottom6.jpg ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Ö-61 Wines
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 239 [green] => 217 [blue] => 197 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Osborne, a Spanish spirits powerhouse, came to DAf asking for a corporate video, key visual and photography to use to commemorate and celebrate their 250th anniversary. [dafs_response_custom_label] => [dafs_response] => To express old and new while always keeping authenticity center stage, we shot onsite at the brand’s historic cellars as well as at a hip, local bar to demonstrate how their brands are rooted both in history and in the current day to appeal to old-school spirits enthusiasts as well as the tastemakers of today. [takeaway_custom_label] => [takeway] => Celebrating history and looking forward help reinforce a brand identity. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 670 [id] => 670 [title] => O250_Hero [filename] => O250_Hero.jpg [filesize] => 876969 [url] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero.jpg [link] => https://daf.agency/project/osborne-250th-anniversary/o250_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => o250_hero [status] => inherit [uploaded_to] => 669 [date] => 2024-02-16 14:44:44 [modified] => 2024-02-16 14:44:44 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/O250_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/O250_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/O250_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/O250_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/O250_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/O250_Bottom2.jpg [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 239 [green] => 204 [blue] => 203 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => For this latest addition to Casillero del Diablo’s growing family of wines, they asked DAf to create storytelling and immersive visuals for Diablo Volcanic Cabernet, with an eye on the millennial market. [dafs_response_custom_label] => [dafs_response] => As with each of the campaigns we have previously done for this wine family, we created a world, this time focusing on the volcanic origin of the wine in both the visuals, featuring glowing lava and rough textures, and the campaign slogan: “Fiery Roots, Volcanic Soils.” [takeaway_custom_label] => [takeway] => Worldbuilding and storytelling can take center stage, telling wine consumers everything they need to know. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 677 [id] => 677 [title] => WD_Hero [filename] => WD_Hero.jpg [filesize] => 489762 [url] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero.jpg [link] => https://daf.agency/project/diablo-volcanic/wd_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => wd_hero [status] => inherit [uploaded_to] => 676 [date] => 2024-02-16 14:48:45 [modified] => 2024-02-16 14:48:45 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/WD_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/WD_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/WD_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/WD_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/WD_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/DAf_Wine_Agency_diablo_volcanic_KV-vert.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 762264425 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 221 [green] => 218 [blue] => 211 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Portuguese winery João Portugal Ramos came to DAf to build a campaign for a red blend aimed at Gen X in the US. Their biggest barrier was the target market’s lack of knowledge about Portugal. [dafs_response_custom_label] => [dafs_response] => We looked at multiple angles of what both distinguishes Portugal and would also appeal to the target market and landed on Lisbon’s nexus for spy activity in WWII. DAf built a rich conceptual world surrounding this, including attractive packaging and applications for web and social media. On the website itself, we included a “retina scan” graphic, a secret code to crack and stories of real spies to continue deepening the historical context and creating the Spyland world. [takeaway_custom_label] => [takeway] => History and intrigue pair perfectly for wine storytelling. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 685 [id] => 685 [title] => AW_Hero [filename] => AW_Hero.jpg [filesize] => 347395 [url] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero.jpg [link] => https://daf.agency/project/always-watching/aw_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => aw_hero [status] => inherit [uploaded_to] => 683 [date] => 2024-02-16 14:52:55 [modified] => 2024-02-16 14:52:55 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/AW_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/AW_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/AW_Top2.jpg [image_3] => [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/DAf_Wine_Agency_spyland_KV01.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/AW_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/AW_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/AW_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/02/AW_Bottom4.jpg [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
João Portugal Ramos
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 204 [green] => 232 [blue] => 236 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This immersive Chilean wine brand wanted to invite their Gen Z consumers to feel a part of the personality of each wine, speaking to elements of each of us that can be experienced through each wine. [dafs_response_custom_label] => [dafs_response] => We constructed worlds for each of the 8 wines, creating environments to inspire consumers based on the wines. These range from intense music to a charged passionate scene with billowing curtains, an icy, celestial setting and so on. Each world is communicated through a brand video that DAf produced with the tagline “Explore New Sensations.” [takeaway_custom_label] => [takeway] => When working with a highly conceptual brand, you still need to ground the storytelling in tangible human sensations like movement, color palette, textures, body language and facial expressions. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 693 [id] => 693 [title] => ENS_Hero [filename] => ENS_Hero.jpg [filesize] => 544167 [url] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero.jpg [link] => https://daf.agency/project/9-lives-explore-new-sensations/ens_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => ens_hero [status] => inherit [uploaded_to] => 692 [date] => 2024-02-16 14:56:48 [modified] => 2024-02-16 14:56:48 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/02/ENS_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/ENS_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/ENS_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/02/ENS_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 781600712 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/02/ENS_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/02/ENS_Bottom2.jpg [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
9 Lives
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 234 [green] => 205 [blue] => 191 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This Chilean brand of wine had performed well in Japan, without ever launching a campaign. Here they asked DAf to develop a campaign to spread the word about enjoying their wine in casual settings in other parts of Asia. [dafs_response_custom_label] => [dafs_response] => We developed an accessible, strategic campaign showing people enjoying Alpaca in everyday moments, making wine more accessible for home consumption as well as cocktails, using region-specific intel and cultural, decorative and gastronomic touches. [takeaway_custom_label] => [takeway] => Research and using strategic global thinking help brands to expand into the hearts and minds of faraway target markets. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 719 [id] => 719 [title] => GWGT_Hero [filename] => GWGT_Hero.jpg [filesize] => 458578 [url] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero.jpg [link] => https://daf.agency/project/great-wines-great-times/gwgt_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => gwgt_hero [status] => inherit [uploaded_to] => 718 [date] => 2024-03-08 13:39:36 [modified] => 2024-03-08 13:39:36 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Top4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Top5.jpg [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/kv-alpaca6.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 733401705 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/03/GWGT_Bottom6.jpg ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Alpaca
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 229 [green] => 227 [blue] => 226 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This Chilean wine brand asked DAf to craft a digital media strategy for Seña, an iconic luxury wine, leaving behind known opulence signifiers such as price, scarcity, lineage and history. [dafs_response_custom_label] => [dafs_response] => We arrived at two different profiles, the Collector and the Bon Vivant, and developed photography and video for social media using a palette of white, earth tones and the winery’s signature blue, borrowing codes from Ikebana and combining smooth and rugged textures to create fantasy and luxe lifestyle shots. [takeaway_custom_label] => [takeway] => Abandon traditional codes in favor of innovation. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 733 [id] => 733 [title] => Seña_Hero [filename] => Seña_Hero.jpg [filesize] => 554633 [url] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero.jpg [link] => https://daf.agency/project/sena-social-media/sen%cc%83a_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => sen%cc%83a_hero [status] => inherit [uploaded_to] => 732 [date] => 2024-03-08 13:47:30 [modified] => 2024-03-08 13:47:30 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/Seña_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top2.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top3.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top4.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top5.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top6.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/03/Seña_Top7.jpg ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 726834718 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Seña_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Seña_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Seña_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/Seña_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/03/Seña_Bottom5.jpg [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Seña
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 220 [green] => 218 [blue] => 232 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This Chilean wine brand asked DAf to update brand communication for their well-established, high performing Piedra de Toro line of wines as the pandemic eased. They sought to reiterate their quality and reinforce customer loyalty. [dafs_response_custom_label] => [dafs_response] => Focusing on elements already in existence such as the wine’s name and the winery icon, we arrived at the tagline “Written in Stone” to highlight both. The brand video capitalizes on the durability of {piedra} (stone), focusing on tenacity, excellence and tradition. The key visuals include this stone imagery, with the wines encrusted in rock. [takeaway_custom_label] => [takeway] => Inspiration can be found within the brand’s own identity or name. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 746 [id] => 746 [title] => RAAL_Hero [filename] => RAAL_Hero.jpg [filesize] => 448350 [url] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero.jpg [link] => https://daf.agency/project/written-in-stone/raal_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => raal_hero [status] => inherit [uploaded_to] => 745 [date] => 2024-03-08 13:56:51 [modified] => 2024-03-08 13:56:51 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/RAAL_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/DAf_agency_toro_de_piedra_stone_image-KV01.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 727193390 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Toro de Piedra
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 208 [green] => 218 [blue] => 234 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Bacardi came to DAf to amp up its presence in Chile’s local spirit market with Eristoff, a vodka consumed by university-aged people. Despite good sales, they felt pisco and whiskey were moving in on their market, and they wanted to stake a claim to ensure their continuing success. [dafs_response_custom_label] => [dafs_response] => Capitalizing on the word -OFF which ends their brand name, DAf developed a post-pandemic-friendly claim that speaks of going offline, turning off work and other responsibilities, all while turning on the nightlife. The campaign had a hefty out of home presence, on billboards and in the metro on bus shelters. [takeaway_custom_label] => [takeway] => Invigorate a brand’s presence by turning its own brand name into something new. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 752 [id] => 752 [title] => Eristoff_Hero [filename] => Eristoff_Hero.jpg [filesize] => 1301470 [url] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero.jpg [link] => https://daf.agency/project/apaga-la-rutina-prende-la-noche/eristoff_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => eristoff_hero [status] => inherit [uploaded_to] => 751 [date] => 2024-03-08 14:03:57 [modified] => 2024-03-08 14:03:57 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Eristoff_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/DAf_Wine_Agency_eristoff_KV_01.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Eristoff
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 234 [green] => 213 [blue] => 203 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This Argentina-based wine range came to DAf looking to change its positioning, tone of voice and USP via a brand film that would work across multiple markets. [dafs_response_custom_label] => [dafs_response] => We used foundational storytelling to weave the true tale of Viñalba’s winemakers into a rich film that features a love story between the winemakers who turned that connection into a new beginning. But deeper than that, we wove together the ideas of chemistry and destiny that created the relationship, and the wine, which brings people together. [takeaway_custom_label] => [takeway] => Implementing foundational storytelling allows us to use the brand’s own origin story to craft its message. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 758 [id] => 758 [title] => Vlba_Hero [filename] => Vlba_Hero.jpg [filesize] => 611433 [url] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero.jpg [link] => https://daf.agency/project/a-touch-of-chemistry/vlba_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => vlba_hero [status] => inherit [uploaded_to] => 757 [date] => 2024-03-08 14:12:20 [modified] => 2024-03-08 14:12:20 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 727141574 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom4.jpg [image_5] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom5.jpg [image_6] => https://daf.agency/wp-content/uploads/2024/03/Vlba_Bottom6.jpg ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Viñalba
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 239 [green] => 221 [blue] => 206 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Viña Carmen, the first Chilean winery, dates back to 1850. Their pre-existing claim, “Reinvent the Classics” refers to their continual reimagining of themselves as a brand. They needed a new spin on it to put them on the world’s stage without alienating their domestic market. [dafs_response_custom_label] => [dafs_response] => We looked to the greater artistic world and honed in on dance, an art form in continuous evolution. We interviewed, filmed and photographed classically trained ballet dancers who redefine what dance means to them and reinterpret the medium with modern flair and appearance, just as the brand continually reinvents itself. [takeaway_custom_label] => [takeway] => Looking at the greater world of art helps a classic wine to express its reinvention. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 769 [id] => 769 [title] => Rei_hero [filename] => Rei_hero.jpg [filesize] => 578515 [url] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero.jpg [link] => https://daf.agency/project/reinvent-the-classics/rei_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => rei_hero [status] => inherit [uploaded_to] => 768 [date] => 2024-03-08 14:18:18 [modified] => 2024-03-08 14:18:18 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/Rei_hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/Rei_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/Rei_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/Rei_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/Rei_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/DAf_Wine_Agency_carmen_reinvent_the_classics_KV01.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 723111715 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Carmen
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 234 [green] => 204 [blue] => 206 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => The Chilean wine brand Casillero del Diablo has a legendary partnership with Manchester United and holds an annual contest where participants can travel to England and play at Old Trafford. In 2021 they were forced to go online, and they needed to come back with a giant splash for 2022. They appealed to DAf this year to make it especially impactful. [dafs_response_custom_label] => [dafs_response] => In thinking of what we already know about these fans and their relationship to Manchester United, we landed on the theme of being the 12th player to really bring participants into the experience. We went beyond traditional activations, anchoring the campaign to an immersive, multilayer bespoke website, and built an integrated campaign with key visuals and a video with the tagline “Are You The 12th Player?” [takeaway_custom_label] => [takeway] => Energy, thrill and tradition can be encapsulated into a single, hard-hitting tagline. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 776 [id] => 776 [title] => 12th_Hero [filename] => 12th_Hero.jpg [filesize] => 757041 [url] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero.jpg [link] => https://daf.agency/project/are-you-the-12th-player/12th_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => 12th_hero [status] => inherit [uploaded_to] => 775 [date] => 2024-03-08 14:29:40 [modified] => 2024-03-08 14:29:40 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/12th_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/12th_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/12th_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/12th_Top3.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/03/12th_Top4.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/12th_KV.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 709211476 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/12th_Bottom1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/12th_Bottom2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/12th_Bottom3.jpg [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 239 [green] => 221 [blue] => 206 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Concha y Toro wanted to position its Sauvignon Blancs in the US market, where Chilean Sauvignon Blanc has great potential to become more top of mind. [dafs_response_custom_label] => [dafs_response] => We focused on both the splashiness and refreshing nature of the wine as well as the elements of Chile’s natural environment. In a brand video, key visuals and social media capsules we highlighted the liquid itself, as well as the nature of the wine’s origins including the sun breaking through morning mist, wind raking through the snow, spraying waves of Chile’s cool Pacific waters and the towering Andes together with the phrase, “Proudly Wild, Exquisitely Fresh.” [takeaway_custom_label] => [takeway] => Harness the wildness of nature to put a product in consumers’ hearts and minds. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 786 [id] => 786 [title] => BUSMS_Hero [filename] => BUSMS_Hero.jpg [filesize] => 646633 [url] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero.jpg [link] => https://daf.agency/project/proudly-wild-exquisitely-fresh/busms_hero/ [alt] => [author] => 1 [description] => [caption] => [name] => busms_hero [status] => inherit [uploaded_to] => 785 [date] => 2024-03-08 14:37:56 [modified] => 2024-03-08 14:37:56 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1600 [height] => 827 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero-300x155.jpg [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero-768x397.jpg [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero-1024x529.jpg [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero-1536x794.jpg [1536x1536-width] => 1536 [1536x1536-height] => 794 [2048x2048] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Hero.jpg [2048x2048-width] => 1600 [2048x2048-height] => 827 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Top1.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Top2.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/03/BUSMS_Top3.jpg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/03/DAf_Wine_Agency_concha_y_toro_sauvignon_blanc_image-KV-03-scaled-1.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 720314923 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [listed] => 1 [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 255 [green] => 226 [blue] => 142 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => When Spanish spirits maker Osborne developed a new transparent packaging for its ultra-premium 1866 brandy, they needed a new brand strategy to express that while the brandy remains dedicated to classic production with its system of criaderas and soleras, it also occupies a modern space. Their focus was a market from 43-53 years of age. [dafs_response_custom_label] => [dafs_response] => We created a new creative identity for Spanish and export markets to express the luxury values of this brandy, with the Spanish tagline “Como siempre, como nunca,” rendered in English as “Brandy, as never seen before.” In the brand video, we take viewers through the evolution of the brandy from casks to the new transparent, while the key visual features a glass on a wooden table, with a perfect serve of brandy with a single ice cube. We pull in light from every source to speak to the modernity of the brandy while showcasing it in its new, transparent bottle. [takeaway_custom_label] => [takeway] => Making a classic relevant to the modern day by casting a new light on it. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1236 [id] => 1236 [title] => 1866Hero [filename] => 1866Hero.png [filesize] => 901647 [url] => https://daf.agency/wp-content/uploads/2024/09/1866Hero.png [link] => https://daf.agency/project/a-classic-luxury-spanish-brandy-for-today/1866hero/ [alt] => [author] => 6 [description] => [caption] => [name] => 1866hero [status] => inherit [uploaded_to] => 1235 [date] => 2024-09-11 16:40:10 [modified] => 2024-09-11 16:40:10 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/1866Hero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/1866Hero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/1866Hero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/1866Hero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/1866Hero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/1866Hero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/186606.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/186607.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/186610.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/186608.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/186609.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/186604.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/1866KV.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/1866KV2.png [embed_vimeo] => 712087096 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/186601.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/186602.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/186605.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/186603.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 200 [green] => 206 [blue] => 192 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => US producer Winebow needed to both reposition their existing sustainable Chilean wine range, Root 1, and also needed a full creative campaign for their new bag-in-box red blend, GEA, aimed at environmentally conscious millennials and urban professionals. [dafs_response_custom_label] => [dafs_response] => Pulling together the importance of the brand’s origin and ethos, we developed a positioning and creative campaign that brings them together, leading with the tagline: Deeply Chilean, Wildly Sustainable. With this, we created visuals that combine lifestyle with the wild power of the Chilean landscape, featuring llamas roaming the mist-covered Andes and grapes growing just kilometers from the Pacific Ocean along with casual moments of people enjoying the wine. [takeaway_custom_label] => [takeway] => Bringing a brand’s message to market with immersive visuals and a razor-sharp tagline makes for a solid first impression. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1148 [id] => 1148 [title] => Root1Header [filename] => Root1Header.png [filesize] => 1198683 [url] => https://daf.agency/wp-content/uploads/2024/09/Root1Header.png [link] => https://daf.agency/project/origin-as-a-jumping-off-point-for-sustainability/root1header/ [alt] => [author] => 6 [description] => [caption] => [name] => root1header [status] => inherit [uploaded_to] => 1080 [date] => 2024-09-03 20:43:17 [modified] => 2024-09-03 20:43:17 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/Root1Header-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/Root1Header-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/Root1Header-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/Root1Header-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/Root1Header.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/Root1Header.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Root1-03.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Root1-02.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Root1-01.png [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Root1KV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 683307312 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Root 1
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => No [has_bottom_slider] => No [background_color] => Array ( [red] => 140 [green] => 161 [blue] => 178 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => The Australian group Pinnacle Drinks was seeking to rebrand its Lincoln County process Tennessee whiskey with a new name and packaging. [dafs_response_custom_label] => [dafs_response] => Conscious of the strong category cues of whiskey, and the need to fold those into the territory of Lincoln County, Tennessee and to appeal to the target audience, we took a deep dive into the processes involved as well as the geography and history of the state. We developed the name Wanderin’ Rogue and built foundational storytelling around the fictitious character. Our expert packaging team created a label with imagery that speaks to the state, the county, the rogue, and the train he travels on, with fonts, design and a color palette that evoke a certain nostalgia. [takeaway_custom_label] => [takeway] => A new name, foundational storytelling and expert packaging remake a brand into something entirely new. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1197 [id] => 1197 [title] => PDHero [filename] => PDHero.png [filesize] => 351511 [url] => https://daf.agency/wp-content/uploads/2024/09/PDHero.png [link] => https://daf.agency/project/an-invigorating-new-story-and-name-for-whiskey/pdhero/ [alt] => [author] => 6 [description] => [caption] => [name] => pdhero [status] => inherit [uploaded_to] => 1196 [date] => 2024-09-10 20:44:49 [modified] => 2024-09-10 20:44:49 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/PDHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/PDHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/PDHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/PDHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/PDHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/PDHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/PDKV2.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/PDKV.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/PD2.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Pinnacle Drinks
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 212 [green] => 120 [blue] => 116 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Australian group Accolade Wines asked DAf to create new packaging designs for their Anakena range, and devise a fresh brand strategy, naming, storytelling and creative for the line. The challenge was to find a way to unite Alto Cachapoal in central Chile, for the terroir of their wine with the Easter island birdman that graces their label. Their end goal was to increase distribution to build the brand in the US, Canada, Latin America, Japan, Korea and China, and relaunch completely in Europe. [dafs_response_custom_label] => [dafs_response] => We researched and brainstormed to find the nexus between the two locations of Alto Cachapoal and Easter Island, and arrived at their volcanic origin. We then focused on the beautiful imagery and strength of volcanoes to inspire our packaging design and creative, focusing on the terroir while crafting an impactful storytelling. To pull millennials into the tale, we leveraged that stop-at-nothing attitude of the brand. We also designed six new wine labels using the volcanic color palette, jagged silhouettes of the Andes and in some places gold foil, always alluding to the fiery origins, using namings from indigenous Chilean languages, and under the creative phrase “Profound Wine Grown from Chile’s Volcanic Soils.” [takeaway_custom_label] => [takeway] => Finding the common point between two disparate elements makes a brand story shine ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1203 [id] => 1203 [title] => AnakenaHero [filename] => AnakenaHero.png [filesize] => 456225 [url] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero.png [link] => https://daf.agency/project/redesigning-a-volcanic-brand/anakenahero/ [alt] => [author] => 6 [description] => [caption] => [name] => anakenahero [status] => inherit [uploaded_to] => 1202 [date] => 2024-09-10 21:00:41 [modified] => 2024-09-10 21:00:41 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/AnakenaHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/AnakenaTS1.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/AnakenaTS2.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/AnakenaTS3.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/AnakenaTS4.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/AnakenaKV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/Anakena-KV2.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 195 [green] => 145 [blue] => 80 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => In light of the rising market share of rum and whisky that has weakened brandy’s position in recent years, Spanish spirits powerhouse Osborne came to DAf to strengthen Carlos I’s market position. They asked us to develop a market strategy to captivate new 35+ consumers of dark spirits under the claim “Spirit of Conquest” and using the main characteristics of premiumness, quality, flavor and prestige. [dafs_response_custom_label] => [dafs_response] => We built a campaign strategy around an “achiever” character to provide the main attitude of the campaign, and, focusing on young, high-achieving brandy professionals, showed the different stages of brandy making and brandy mixology. We incorporated the pillars of origin, nobleness, determination and wisdom in the brand film and left the consumer with the message that what they most need to conquer their goals is their own intuition. [takeaway_custom_label] => [takeway] => Appealing to the consumer desire to be perceived as achievers, and using their own intuition to get there. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1212 [id] => 1212 [title] => OsborneHero [filename] => OsborneHero.png [filesize] => 514975 [url] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero.png [link] => https://daf.agency/project/more-than-one-way-to-enjoy-brandy/osbornehero/ [alt] => [author] => 6 [description] => [caption] => [name] => osbornehero [status] => inherit [uploaded_to] => 1211 [date] => 2024-09-10 21:21:53 [modified] => 2024-09-10 21:21:53 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/OsborneHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/OsborneTS2.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/OsborneTS4.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/OsborneTS3.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/OsborneTS1.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/OsborneKV2.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/OsborneKV2.png [embed_vimeo] => 410222687 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/OsborneBS1.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/OsborneBS2.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/OsborneBS3.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/OsborneBS4.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 188 [green] => 170 [blue] => 212 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => This mid-pandemic era campaign by Eristoff, a vodka by Bacardi which is aimed at university-aged consumers, was for a range of four flavored vodkas, each inspired by a particular urban cultural style. The client came to DAf to find a unique territory for Eristoff to build upon, for the launch of Urban Limited Edition and to raise consumer awareness. [dafs_response_custom_label] => [dafs_response] => In an earlier campaign DAf had done for the client, we launched Eristoff Live, an online festival of trap and reggaeton music via Instagram Live. Here we proposed that the brand continue in this vein, coupling four artists with the four bottles in the range and filming short music video-inspired clips with each. Together with the claim “Este Invierno, el Lobo Cambia de Piel” (a reference to the wolf that represents the brand changing its coat), which dovetails with change of packaging, there was a three-part launch: the range launch, short music videos and finally, live performances on IGTV with cross-posting by the artists. DAf created a variety of pieces in different formats for social media, including posts, capsules and stories, using color palettes to coordinate with the bottles as well as lighting and smoke effects that would be immediately recognizable to fans of reggaeton and trap. [takeaway_custom_label] => [takeway] => Connect with the consumer on the platforms they use with the language and visuals that speak to them. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1225 [id] => 1225 [title] => EristoffHero [filename] => EristoffHero.png [filesize] => 649819 [url] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero.png [link] => https://daf.agency/project/a-vodka-for-university-aged-urbanites/eristoffhero/ [alt] => [author] => 6 [description] => [caption] => [name] => eristoffhero [status] => inherit [uploaded_to] => 1224 [date] => 2024-09-11 13:19:16 [modified] => 2024-09-11 13:19:16 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/EristoffHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Eristoff.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Eristoff01.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Eristoff04.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Eristoff02.png [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/EristoffKV01.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/EristoffKV04.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/EristoffKV03.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/EristoffKV02.png [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/Ersitoff03.png [embed_vimeo] => 682853266 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 205 [green] => 211 [blue] => 211 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Familia Torres, one of the world’s largest and most recognized wineries is a long-standing DAf client. They are very commited to sustainability, which, given the size of their winery has a large impact on the planet. The client wanted to communicate their long-term commitment to sustainability and develop a claim that could work for the coming years that represents everything that the family is doing to achieve it. [dafs_response_custom_label] => [dafs_response] => We focused on the legacy of the Torres Family, and their stewardship including lowering their carbon footprint, recovering old grape varieties and investing in organic winemaking. The key visual shows members of the 4th and 5th generations of the family in Familia Torres’ highest winery in Priorat, Spain overlooking a valley. The overlay features the claim “A family beyond sustainability“ and detail of the steps they are taking to be good stewards of the land. We also took individual photographs of the family members to be used on social media. [takeaway_custom_label] => [takeway] => Often it is a strong legacy that drive us most strongly toward the future. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1313 [id] => 1313 [title] => FamiliaTorresHero [filename] => FamiliaTorresHero.png [filesize] => 1364779 [url] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero.png [link] => https://daf.agency/project/a-family-beyond-sustainability/familiatorreshero/ [alt] => [author] => 6 [description] => [caption] => [name] => familiatorreshero [status] => inherit [uploaded_to] => 1302 [date] => 2024-09-13 13:55:00 [modified] => 2024-09-13 13:55:00 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres01.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres07.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres05.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres06.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres04.png [image_6] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorres03.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresKV2-2.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresKV-1.png [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/FamiliaTorresKV2-1.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => The creative work developed with Familia Torres has led us to communicate their long-term commitment to sustainability representing everything that the family is doing to achieve it through Key Visuals showing members of the 4th and 5th generations of the family. [custom_list_view_text_es] => El trabajo creativo desarrollado con Familia Torres nos ha llevado a comunicar su compromiso a largo plazo con la sostenibilidad representando todo lo que la familia está haciendo para conseguirlo a través de Key Visuals donde podemos ver a miembros de la 4a y 5a generación de la familia. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => El treball creatiu desenvolupat amb Família Torres ens ha portat a comunicar el seu compromís a llarg termini amb la sostenibilitat representant tot el que la família està fent per aconseguir-ho a través de Key Visuals on podem veure a membres de les 4a i 5a generacions de la família. ) [listed] => 1 )
Familia Torres
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 224 [green] => 153 [blue] => 89 [alpha] => 1 ) [footer_text_color] => White ) [fields] => Array ( [client_need_custom_label] => [client_need] => 1000 Stories was the first to reintroduce wine aged in bourbon barrels, but with rising competition they felt their existing brand storytelling no longer gave weight to their name nor highlighted their craftsmanship. Brand owner Fetzer Vineyards approached DAf to create a new brand video and key visual that added meaning and underscored the small batch technique. [dafs_response_custom_label] => [dafs_response] => DAf traveled to California to shoot the brand video on location in Mendocino County, creating a recognizably American, mid-century inspired literary look that harmonizes seamlessly with the world of bourbon. The tagline “Never the Same Story” was chosen to express the dynamism of the batch technique, while it and the use of the typwriter also communicate to consumers that 1000 Stories celebrates individual creativity. [takeaway_custom_label] => [takeway] => A unique product needs an inspired story to communicate with the world. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1179 [id] => 1179 [title] => 1000storieshero [filename] => 1000storieshero.png [filesize] => 551134 [url] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero.png [link] => https://daf.agency/project/never-the-same-story/1000storieshero/ [alt] => [author] => 6 [description] => [caption] => [name] => 1000storieshero [status] => inherit [uploaded_to] => 1178 [date] => 2024-09-10 18:14:41 [modified] => 2024-09-10 18:14:41 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/1000storieshero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesBS5.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS2.gif [image_3] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS04.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS03.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS02.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/1000storiesKV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 340702605 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesBS1.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesBS2.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS.gif [image_4] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesBS3.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/1000StoriesTS0.gif [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => This video, shot on location in Mendocino County, brings to life the brand's individual story and connects its spirit with the spirit of its consumers. [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 162 [green] => 159 [blue] => 106 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Miguel Torres Chile, part of Familia Torres wine group, is known for their connection with the Torres family and their strong focus on fair trade, sustainable practices and the recovery of forgotten native grape varieties. DAf was charged with creating a new corporate film that would reflect Miguel Torres Chile’s brand pillars and present their principal products. [dafs_response_custom_label] => [dafs_response] => DAf created a road movie showing a day spent traveling among the client's vineyards across the country. We filmed Miguel Torres Maczassek and enologist Eduardo Jordán on-site over two days in the Curicó, Huerta Maule, Manso de Velasco, Empedrado and Cauquenes family vineyards. Miguel Torres Maczassek provided the voiceover and was accompanied by his wife and children. The result is a highly-personalized account of the Torres family’s life in the vineyards and their work to sustain Chilean winegrowing, take care of the country’s native varieties and value the growers who tend them. [takeaway_custom_label] => [takeway] => Even an international wine company with vineyards in multiple countries can have a strong connectino to local lands and people. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1329 [id] => 1329 [title] => CorporateHero [filename] => CorporateHero.png [filesize] => 562902 [url] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero.png [link] => https://daf.agency/project/corporate-video/corporatehero/ [alt] => [author] => 6 [description] => [caption] => [name] => corporatehero [status] => inherit [uploaded_to] => 1316 [date] => 2024-09-13 14:17:40 [modified] => 2024-09-13 14:17:40 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/CorporateHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Corporate09.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Corporate08.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Corporate10.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Corporate11.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/Corporate07.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/CorporateKV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/CorporateKV2.png [embed_vimeo] => 372878571 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Corporate03.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Corporate06.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Corporate01.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Corporate02.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/Corporate05.png [image_6] => https://daf.agency/wp-content/uploads/2024/09/Corporate04.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 237 [green] => 132 [blue] => 146 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => When the Spanish wine and spirits company Osborne added whisky Doble·V to their portfolio, they needed to reposition the brand to capture mid-Millennial whisky consumers who would already be familiar with Scotch, but not Spanish whisky. They asked DAf to create a range of assets to this end, including a brand manifesto, claim, new packaging design, key visuals, social media content and a brand book. [dafs_response_custom_label] => [dafs_response] => We updated Doble·V’s packaging to present a cleaner, more modern design featuring the iconized “W”. For the KVs, to create something fresh and attractive, we showcased the unencumbered, highly sociable attitude of the consumer. This affable jokester lives life intensely, and his attitude, summarized in the tagline “Vive al Doble,” was the perfect springboard for showing the double key visuals where the jokester lives life to the fullest. We made the distinctly warm red tones of Doble·V’s the star and updated and streamlined their iconic W (said “doble-v” in Spanish) to create transparent, uncomplicated messages. [takeaway_custom_label] => [takeway] => Departing from known codes can open a whole new territory, even for a classic spirit. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1435 [id] => 1435 [title] => DobleVHero [filename] => DobleVHero.png [filesize] => 985674 [url] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero.png [link] => https://daf.agency/project/new-territory-for-a-classic-spirit/doblevhero/ [alt] => [author] => 6 [description] => [caption] => [name] => doblevhero [status] => inherit [uploaded_to] => 1434 [date] => 2024-11-08 19:11:49 [modified] => 2024-11-08 19:11:49 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/11/DobleVHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/DobleV01.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/DobleV12.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/DobleV03.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/DobleV13.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/DobleV04.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/DobleV02.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/DobleVKV2-1.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/11/DobleVKV1.png [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/DobleV08.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/DobleV09.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/DobleV06.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/DobleV07.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/DobleV10.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/DobleV05.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 229 [green] => 211 [blue] => 189 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Familia Torres wanted to update the video shown to over 80,000 visitors to their Pacs del Penedès winery before they embark on their tour. It needed to reflect the modern day pillars of the brand and project an image focused on the earth, consumers and the winery's ability to unite tradition with innovation. [dafs_response_custom_label] => [dafs_response] => By shooting in several locations in Spain, Chile and California and including five generations of the family, we successfully brought to life the secret of Familia Torres: a deep connection with the land and an unrelenting passion for quality that transcends generations and traditions and embraces innovation. The 14 minute film is shown to visitors in the Penedès micro-cinema in multiple languages. We used 20 second edits from the corporate film to create 12 posts for Instagram. [takeaway_custom_label] => [takeway] => An appreciation of the land and a love of quality speak to both tradition and modernity. Telling the story in the correct way allows us to embrace both. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1419 [id] => 1419 [title] => CorporateFilmHero [filename] => CorporateFilmHero.png [filesize] => 1090029 [url] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero.png [link] => https://daf.agency/project/familia-torres-corporate-video/corporatefilmhero/ [alt] => [author] => 6 [description] => [caption] => [name] => corporatefilmhero [status] => inherit [uploaded_to] => 1416 [date] => 2024-11-08 16:11:00 [modified] => 2024-11-08 16:11:00 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm05.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm06.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm12.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm10.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm09.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm08.png ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmKV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilmKV2.png [embed_vimeo] => 262386210 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm02.png [image_2] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm07.png [image_3] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm04.png [image_4] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm03.png [image_5] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm11.png [image_6] => https://daf.agency/wp-content/uploads/2024/11/CorporateFilm01.png ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 179 [green] => 179 [blue] => 179 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Full of tradition and flair that dates back to 1928, Cavicchioli is an Italian sparkling. Our challenge was to capture the wine’s youthful energy, without losing sight of the style and grace that comes from nearly 100 years of Italian winemaking. [dafs_response_custom_label] => [dafs_response] => Inspired by the bottle, we crafted a highly artistic and conceptual brand video featuring an explosion of flowers, vibrant colors, dance and music. We nurtured the brand’s Italian heritage trhough classic style; sleek shapes, a pyramid of glasses and a pair of colorful stilettos, oozing finesse. For the key visual, we established the claim, “Life is sweet”, in a vicente lettering, illuminating the playful nature of the wine and drawing a direct correlation to the “sweet” side of life. [takeaway_custom_label] => [takeway] => Packaging can be an ideal starting point from which to let our imaginations fly. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 958 [id] => 958 [title] => daf-agency-cavicchioli-piacere-header2 [filename] => daf-agency-cavicchioli-piacere-header2.jpeg [filesize] => 143370 [url] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2.jpeg [link] => https://daf.agency/project/life-is-sweet/daf-agency-cavicchioli-piacere-header2/ [alt] => [author] => 1 [description] => [caption] => [name] => daf-agency-cavicchioli-piacere-header2 [status] => inherit [uploaded_to] => 957 [date] => 2024-08-19 15:39:09 [modified] => 2024-08-19 15:39:09 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1264 [height] => 692 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2-150x150.jpeg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2-300x164.jpeg [medium-width] => 300 [medium-height] => 164 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2-768x420.jpeg [medium_large-width] => 768 [medium_large-height] => 420 [large] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2-1024x561.jpeg [large-width] => 1024 [large-height] => 561 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2.jpeg [1536x1536-width] => 1264 [1536x1536-height] => 692 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-header2.jpeg [2048x2048-width] => 1264 [2048x2048-height] => 692 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-G-image01.jpeg [image_2] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-image02.jpeg [image_3] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-G-image04.jpeg [image_4] => [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/daf-agency-cavicchioli-piacere-KV.jpeg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 146814002 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Gruppo Italiani Vini
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Image [has_top_slider] => Yes [has_bottom_slider] => No [background_color] => Array ( [red] => 121 [green] => 113 [blue] => 106 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => Historic French wine house Patriarche called upon DAf to design packaging for two limited editions of its sparkling wine brand, Veuve du Vernay to help boost sales in the US. The idea was to give this Brut a more contemporary feel and celebrate its French essence without relying on traditional visual cues. [dafs_response_custom_label] => [dafs_response] => DAf revisited the brand’s storytelling and created an updated version centered on celebrating the essence of the modern French woman. For Nº 1, DAf developed a sleeve with an elegant black and gold design incorporating the letter “V”. Nº 2 built upon this sophisticated, minimalistic design, adding red from the brand’s logo. Both bottles stand out amongst traditional French wine houses and appeal to an international audience. [takeaway_custom_label] => [takeway] => DAf revisited the brand’s storytelling and created an updated version centered on celebrating the essence of the modern French woman. For Nº 1, DAf developed a sleeve with an elegant black and gold design incorporating the letter “V”. Nº 2 built upon this sophisticated, minimalistic design, adding red from the brand’s logo. Both bottles stand out amongst traditional French wine houses and appeal to an international audience. Revisiting a brand's foundational story with a fresh interpretation can provide the basis for a new look that is still cohesive. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 964 [id] => 964 [title] => DAf_Wine_Agency_Veuve_du_Vernay_header2 [filename] => DAf_Wine_Agency_Veuve_du_Vernay_header2.jpg [filesize] => 1874375 [url] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2.jpg [link] => https://daf.agency/project/a-stylish-limited-edition/daf_wine_agency_veuve_du_vernay_header2/ [alt] => [author] => 1 [description] => [caption] => [name] => daf_wine_agency_veuve_du_vernay_header2 [status] => inherit [uploaded_to] => 963 [date] => 2024-08-19 16:23:53 [modified] => 2024-08-19 16:23:53 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 2560 [height] => 1440 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-300x169.jpg [medium-width] => 300 [medium-height] => 169 [medium_large] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-768x432.jpg [medium_large-width] => 768 [medium_large-height] => 432 [large] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-1024x576.jpg [large-width] => 1024 [large-height] => 576 [1536x1536] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-1536x864.jpg [1536x1536-width] => 1536 [1536x1536-height] => 864 [2048x2048] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_header2-2048x1152.jpg [2048x2048-width] => 2048 [2048x2048-height] => 1152 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_image-G-10.jpg [image_2] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_image-G-11.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/08/veuve-du-vernay2-h-1.jpg [image_4] => https://daf.agency/wp-content/uploads/2024/08/veuve-du-vernay3-h-1.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/08/DAf_Wine_Agency_Veuve_du_Vernay_image-G-09.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Patriarche
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 167 [green] => 166 [blue] => 164 [alpha] => 1 ) [footer_text_color] => White ) [fields] => Array ( [client_need_custom_label] => [client_need] => Spanish wine brand Protos came to DAf in need of a brand video for its 1927 wine; a wine that still bears the same label used for its first vintage in 1927. The challenge was to create a video that would highlight the significance of the wine’s historic packaging and solidify the brand’s core values. [dafs_response_custom_label] => [dafs_response] => We explored two of the brand’s core values: Protos’ vanguard spirit and the importance of origin. Protos has always demonstrated an unwavering belief in the terroir found in the Ribera del Duero and a visionary character, reflective of its founders’ pioneering nature. The video presents close-ups of the 1927 label – a label that was used to package a wine made by a group of local pioneers – accompanied by a very simple voiceover to tell this story. [takeaway_custom_label] => [takeway] => History and vision are not opposing forces, rather they are two parts of the same story. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1287 [id] => 1287 [title] => ProtosHero [filename] => ProtosHero.png [filesize] => 940767 [url] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero.png [link] => https://daf.agency/project/a-label-of-firsts/protoshero/ [alt] => [author] => 6 [description] => [caption] => [name] => protoshero [status] => inherit [uploaded_to] => 1286 [date] => 2024-09-13 13:28:26 [modified] => 2024-09-13 13:28:26 [menu_order] => 0 [mime_type] => image/png [type] => image [subtype] => png [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1120 [height] => 579 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero-150x150.png [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero-300x155.png [medium-width] => 300 [medium-height] => 155 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero-768x397.png [medium_large-width] => 768 [medium_large-height] => 397 [large] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero-1024x529.png [large-width] => 1024 [large-height] => 529 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero.png [1536x1536-width] => 1120 [1536x1536-height] => 579 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/ProtosHero.png [2048x2048-width] => 1120 [2048x2048-height] => 579 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Protos04.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Protos01.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Protos07.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Protos02.png [image_5] => https://daf.agency/wp-content/uploads/2024/09/ProtosKV2.png [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/ProtosKV.png [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => https://daf.agency/wp-content/uploads/2024/09/ProtosKV2.png [embed_vimeo] => 220352442 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/Protos03.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/Protos05.png [image_3] => https://daf.agency/wp-content/uploads/2024/09/Protos06.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/Protos08.png [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => The renowned winery Protos and their historic packaging for their 1927 led us to explore their core values for their corporate video: their vanguard spirit and the importance of origin. [custom_list_view_text_es] => La reconocida bodega Protos y la histórica etiqueta para su 1927 nos llevaron a explorar sus valores centrales de cara a desarrollar su vídeo corporativo: su espíritu vanguardista y la importancia del origen. [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => El reconegut celler Protos i l’històrica etiqueta per al seu 1927 ens van portar a explorar els seus valors centrals de cara a desenvolupar el seu vídeo corporatiu: el seu esperit avantguardista i la importància de l’origen. ) [listed] => 1 )
Array ( [sections] => Array ( [hero_type] => Image [daf_response_key_visual_type] => Vimeo URL [has_top_slider] => Yes [has_bottom_slider] => Yes [background_color] => Array ( [red] => 255 [green] => 245 [blue] => 249 [alpha] => 1 ) [footer_text_color] => Black ) [fields] => Array ( [client_need_custom_label] => [client_need] => One of the largest producers and marketers of wine and spirits in the US, Constellation Brands needed a launch video for their newest product, Ruffino Sparkling Rosé. Having worked with DAf in the past, they came to us in search of a creative twist on Italian tradition. [dafs_response_custom_label] => [dafs_response] => Tasked with communicating how well Ruffino pairs with food, we showcased modern Italian cuisine. Italian chic influenced artistic direction: elegant grey marble, champagne flutes that reflected Ruffino’s shield and a color palette based on the brand’s use of silver, gold, burgundy and rosé. Quick edits and a fast-paced score create a brand video as energetic as this lively new sparkling. [takeaway_custom_label] => [takeway] => Using classic codes can give context to a new product, while adding a modern interpretation of those codes keeps it fresh. ) [multimedia_fields] => Array ( [hero] => [hero_media] => Array ( [] => [videos_media] => Array ( [video_1] => [video_2] => ) [image_hero] => Array ( [ID] => 1354 [id] => 1354 [title] => daf-agency-ruffino-portada [filename] => daf-agency-ruffino-portada.jpg [filesize] => 142966 [url] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada.jpg [link] => https://daf.agency/project/a-twist-on-italian-tradition/daf-agency-ruffino-portada/ [alt] => [author] => 3 [description] => [caption] => [name] => daf-agency-ruffino-portada [status] => inherit [uploaded_to] => 1346 [date] => 2024-09-16 14:55:57 [modified] => 2024-09-16 14:55:57 [menu_order] => 0 [mime_type] => image/jpeg [type] => image [subtype] => jpeg [icon] => https://daf.agency/wp-includes/images/media/default.png [width] => 1280 [height] => 720 [sizes] => Array ( [thumbnail] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada-150x150.jpg [thumbnail-width] => 150 [thumbnail-height] => 150 [medium] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada-300x169.jpg [medium-width] => 300 [medium-height] => 169 [medium_large] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada-768x432.jpg [medium_large-width] => 768 [medium_large-height] => 432 [large] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada-1024x576.jpg [large-width] => 1024 [large-height] => 576 [1536x1536] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada.jpg [1536x1536-width] => 1280 [1536x1536-height] => 720 [2048x2048] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-portada.jpg [2048x2048-width] => 1280 [2048x2048-height] => 720 ) ) ) [] => [top_slider] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-image04.png [image_2] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-image02.jpg [image_3] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-image05.png [image_4] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-image03.jpg [image_5] => [image_6] => ) [key_visual_] => [client_need] => Array ( [image_1] => https://daf.agency/wp-content/uploads/2024/09/daf-agency-ruffino-image06.jpg [image_2] => [image_3] => [image_4] => [image_5] => ) [dafs_response] => Array ( [image] => [embed_vimeo] => 158485451 [extra_vimeo_videos] => Array ( [vimeo_id_2] => [vimeo_id_3] => [vimeo_id_4] => [vimeo_id_5] => [vimeo_id_6] => ) ) [_copy] => [bottom_slider] => Array ( [image_1] => [image_2] => [image_3] => [image_4] => [image_5] => [image_6] => ) ) [recomended_project] => Array ( [post_id] => ) [credentials_extra_fields] => Array ( [custom_list_view_text_en] => [custom_list_view_text_es] => [custom_list_view_text_pt] => [custom_list_view_text_fr] => [custom_list_view_text_ca] => ) [listed] => 1 )
Constellation Brands
SANTIAGO
Los Navegantes 1955 Santiago, Chile.
BARCELONA
Roger de Llúria 44 Barcelona, España.
