Challenge

Full of tradition and flair that dates back to 1928, Cavicchioli is an Italian sparkling, bursting with fun and energy. Our challenge was to capture the wine’s youthful energy, without losing sight of the style and grace that comes from nearly 100 years of Italian winemaking.

Brand Video

Inspired by the beauty of the colorful flowers featured on the bottle, we crafted a highly artistic and conceptual brand video in which the “Piacere” is represented by an explosion of flowers, vibrant colors, dance and music. We saw an opportunity to nurture the brand’s Italian heritage by honing in on classic style; sleek shapes, a pyramid of glasses and a pair of colorful stilettos, oozing finesse.

Key Visual

For the key visual, we established the claim, “Life is sweet”, in a vicente lettering, illuminating the playful nature of the wine and drawing a direct correlation between the brand and the “sweet” side of life.

Target

Both video and key visual were displayed in graphics and digital media, predominantly in Europe, USA and China.

Challenge

The Zonin winemaking family approached DAf to help them tell the story of a new venture creating their first Chilean wines. For the project, a new brand called Dos Almas (Two Souls), created with Chilean winegrowers, the Italian experts wanted to produce a storytelling and a brand video to launch to consumers, the trade and journalists.

Storytelling

Steeped in nearly 200 years of winemaking tradition, the Zonin family is one of the most important wine producers in Italy. But this was their first venture in Chile and the Southern Hemisphere. DAf decided to play on the name of Dos Almas and create a storytelling based around the idea of a winemaking family being guided by the Southern Cross to find its perfect soul mate on the opposite side of the world. The result of the odyssey brought together Italian winemaking culture and Chilean terroir in perfect harmony.

“There is a passion that knows no borders,
that crosses oceans and continents and unites hemispheres.

The drive for perfection can connect polar opposites, inspire adventurers, create visionaries and intertwine two worlds in perfect harmony. Under the watchful gaze of the Polar Star, the Zonin family spent generations perfecting their wines cultivated in vineyards across Italy’s seven finest wine regions. But that desire for perfection, for sharing the best of their wine-making heritage, could never be confined to one country. They were drawn to another terroir. Equal in character, complementary, but a polar opposite. The Zonin family discovered the ideal conditions to start making wines on the other side of the world. Combining the best of Italy and Chile.

Like explorers, guided by the light of the stars to circumnavigate the globe, the Zonin family found their perfect soul mate. Beginning their journey under the glimmer of the Polar Star, they set their course towards the beckoning Southern Cross, where Chile, the second soul of their story,
lay in patient wait.

They arrived to discover a land of mountains, coast and sun-baked valleys, infused with an essence of promise. It was a country that reflected their style, a place where they could channel the family’s near-200 years of Italian winemaking expertise, combine it with a wide diversity of terroirs, microclimates and local expertise and create fine Chilean wines with a distinct Italian character. A blend of passion and terroir. Rooted in Italian history and nurtured in the pristine vineyards of Chile.

And so Dos Almas was born.”

Brand Video

Once DAf had created the storytelling, two strong themes emerged on which to base the brand video: navigating a way to new lands using the stars, and the idea of two souls existing on opposite sides of the world, the perfect mirror of each other. Using animation, DAf created an upside-down world, a reflection of the quality Italian vineyards, but a world away, to tell the story of a soul mate waiting to be discovered. A voiceover tells the story of the search and the navigation, guided by the Southern Cross, to discover this new land of plenty. Playing on the longstanding wine tradition of the Zonin family, the video creates a sense of history and discovery in the New World.

Result

As the Zonin family launches Dos Almas to market, the storytelling and video created by DAf will be used to create brand awareness and introduce the project first to the USA, and then around the world.

Challenge

One of the largest producers and marketers of wine and spirits in the US, Constellation Brands needed a launch video for their newest member, Ruffino Sparkling Rosé. Having worked with DAf in the past, they came to us in search of a creative twist on Italian tradition.

Brand Video

Visuals were inspired by the qualities of this sparkling rosé. Using bottle and bubbles, DAf’s creative team was able to communicate the idea that Ruffino Sparkling Rosé is a sparkling that can be paired with a variety of meals.

A creative twist on Italian tradition, we began by pairing the product with modern Italian cuisine: prosciutto-wrapped melon, oysters on the half shell, grilled octopus, fig and parmesan salad, and delicious desserts.

Italian chic influenced artistic direction: elegant grey marble, champagne flutes that reflected Ruffino’s shield and a color palette based on the brand’s use of silver, gold, burgundy and rosé. Heavy in content, it was essential to incorporate the use of quick edits and a fast-paced sound score to create a brand video that was as energetic as the lively new sparkling it was showcasing.

Target

This video was principally used to appeal to Ruffino wine consumers in the USA who might be interested in opting for rosé.